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But it makes it more likely that the listener will associate the commercial with the artist than just using the voice.



The Midler v. Ford decision said her voice was distinctive. Not the song.

OpenAI didn't just use a voice like Scarlett Johansson's. They used it in an AI system they wanted people to associate with AI from movies and the movie where Johansson played an AI particularly.[1][2]

[1] https://blog.samaltman.com/gpt-4o

[2] https://x.com/sama/status/1790075827666796666


True to an extent. I'd argue that celebrity of a certain level would make one's voice recognizable and thus confusion can happen.




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