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Facebook trades under $30, down 7%+ (google.com)
135 points by benjaminwootton on May 29, 2012 | hide | past | favorite | 159 comments



Wanna see something cool? Put FB and ZNGA side by side on the graph:

http://www.google.com/finance?chdnp=1&chdd=1&chds=1&...


I always do that when there's a post about facebook stock and it's quite entertaining to seem those two go side by side on the up-down roller coaster.


While the IPO was bad for investors, it was certainly good (financially) for Facebook. They definitely maximized their earnings from the IPO and Zuckerberg really made out well getting just under $38/share for his $1.1bn in shares.

In contrast to the Google IPO in which the stock skyrocketed on the first day and really took off after that. Google may have been able to extract quite a bit from their IPO than they did.


The early investors made out like kings, but I doubt Facebook's employees are in a cheery mood as they watch their options sink underwater and their vested paper wealth dissipate while waiting for the lockup period to end.


I'd like for someone to explain precisely what Facebook should have done to ensure a big pop. Value the shares at $5? What if their internal projections indicated the company was worth more than that? Picking an artificially low strike price for the options probably would have resulted in people going to jail, not to mention all the employees owing taxes on the difference.


From what I've seen, it was hugely overvalued. Maybe $25-$50 billion, with a share price of $28-$32.

Last minute change to $38+ was suicide.


If you wanted to value it at $25-$50B, the share price would accordingly be $12-$24.

Remember market cap = total shares * price. :)


You assume that the number of shares being offered was static, hence the price drop by half.

More realistically, Facebook should have sold less shares, which would have kept the price at that target. But I guess it couldn't sell less: they had a bucketload of people who wanted to sell, and all the biggest potential buyers had already bought... Lesson learned: don't get talked into secondary market abuse...


Maybe I've had too much coffee so I'm not understanding your comment, but market cap is based on total outstanding shares, whether they were being sold on the market or not. 10 stocks issued total, company's value doesn't inherently change based on whether 5 stocks are sold in public vs 10 vs 1.

Sure I get the supply and demand thing you're trying to articulate, but the reality is that I as an investor am concerned that FB is overvalued at 100B marketcap, whether the shares are sold at $1 or $10000.


...not sure you understand how market cap is calculated. The float (# of shares available to the public) can vary, but the total # of shares, in the absence of a split/new issue/retire, will remain static.


To clearify, it is market cap = outstanding shares * price.


How about a time machine to take all the retail investors back to 1999? Back then everyone just piled in their orders without thinking twice. This attitude is what Wall Street was hoping would return.


Ah, the heady days of VA Linux ...

http://www.nasdaq.com/symbol/gknt/interactive-chart , then click the "Max" button down the bottom ...


I'm skeptical that FB would be higher today if it had IPOd lower.


It would be higher relative to the IPO price.

Among other things, this means that employee options would still be above water. Rather more motivating than underwater options after years of death-march hours.


All employees since 2008-ish have gotten RSUs, not options.


Thanks.

I never checked my FB options package. Largely on account of not receiving one.


Wait, I don't understand this bit. Surely the employees don't have options with a face value of $38, do they?


Two bits.

No, the strike likely isn't 38. But downward valuation on stocks or options decreases their value.

If options were granted (and apparently this isn't the case at FB, see the RSU comment -- restricted stock units), then there would be _some_ strike value. Often shares are granted at some price as well (though it's frequently at some nominal "par" value, typical $0.01).

With options, it's possible for employees to end up with no value at all. In some cases, companies have re-issued "above-water" grants, though this has been frowned on in recent years.

With stock, again, you have the situation of sitting on, say, a few hundred or thousand shares, and watching your paper worth drop from $40k to $20k to .... Now, according to Zuck, that's not cool money, but to your typical Valley engineer, it's still plenty green, and hurts to see it wash away.


Isn't that the fault of the private investors for overvaluing Facebook? Presumably all granted options had a strike based based on the current private valuation, which clearly the public market doesn't agree with (without judgement as to whether the public market is right or wrong).


From what I understand (not an FB employee, but know several) the stock grants in the last ~3 years have been RSUs not options, which at least means they can't be underwater


Yep, but it's still a problem for the company. Facebook has been on a hiring spree, backed by an implicit promise that anyone in before the IPO would be practically guaranteed to make a buck. If the IPO is still a bust by the time the lockup expires in 3-6 months, it's going to be an HR problem. Of course, it depends on how Facebook actually structures its compensation packages. RSU are more popular with most companies these days than stock options, so they may just be looking forward to a smaller payday than worthless options.


> In contrast to the Google IPO in which the stock skyrocketed on the first day and really took off after that. Google may have been able to extract quite a bit from their IPO than they did.

Google priced their shares based on an auction, I'd say it was priced right. It was also much smaller because it wasn't a bunch of insiders trying to dump their shares at an inflated value.

Google sold 19.6M shares, 14.1M of them were from corporate. There were 271M shares in total, so only a very small amount of the company was transferred. In contrast for FB, there are 2.14B total shares and the IPO was for 421.2M of them, a much larger percentage of the company. In addition, insiders made up 241M of those shares sold, which is actually the majority of the IPO.


While this is anecdotal, some ibanking friends told me that alot of the traditional wall street banks 'boycotted' google for going w/ a smaller player who did a non-traditional format (auctions) that threatened their business model and that resulted in lower demand (and lower price) for their shares at IPO than would have otherwise been the case.


another win for the efficient market hypothesis. /s


I assume it was financially healthy for a very small group of people within Facebook. Most of the employees would be on lockdown before they can sell their stocks on the public market, no?


Facebook, the company, got a lot of money out of the IPO, not Facebook's individual employee holdings.


Insiders got even more out of the IPO than the company did.


I am assuming they have to wait 6 months, by then FB will not be worth much compared to their strike price.



At this rate these 3 months will feel very long and they will be pretty much "a worry" for those affected.


It's 6 months for most employees.


The game is not as simple as maximizing the value of just the shares being sold on day 1. Post-IPO, a company's shareholders are largely the same as pre-IPO... the value they achieve for their shares in will be determined over a much longer time frame. Reputation / performance matters.


Alternate title: FB down 20%+ since IPO

You'd be gambling enough already if you bought FB stock at 20x earnings (the tech norm for well-established companies), let alone at 100x.

At 20x, you'd be speculating on FB's ability to sustain its current earnings power in an increasingly competitive and verticalized space. That's a tough proposition, particularly since social graphs are not as much of a competitive moat as people thought (Orkut for example had at some point virtually the entire online population of Brazil engaged with it, virtually none now), and everybody and their mother is investing in a new social network for a different vertical.

Of course, it is entirely possible that FB will not only maintain its market position, but also increase its earnings power five-fold or whatever. In that scenario, they would have squashed most other vertical social networks and found a sustainable business model (they haven't really yet, see [1]).

Again, not impossible, but bear in mind what assumptions the current valuation implies. It's not surprising to see the market re-adjust its valuation after the IPO craze.

[1] http://cdixon.org/2012/05/15/facebooks-business-model/


The social graph is not their moat. It's the ubiquity. It's a Microsoft-angle, to dominate "social" and become a de-facto identity provider.

That the social graph feeds ubiquity and vice-versa is what makes the proposition appealing.

Google+ is about the only real competition, and it's really designed for a separate purpose.


There are only two parties hurt by this:

1. The premiere clients of Goldman Sachs and Morgan Stanley who bought into the lie that FB should trade at >100:1 P/E; and

2. Facebook.

(1) I don't care about. (2) is the interesting one. You'll note that I don't include the employees in the list of injured parties. They're largely in a lockout anyway (I assume?). Whether it opens at $38 and drops to $30 or starts at $20 and climbs to $30 is of little consequence.

Facebook strategically seems concerned with only two companies: Google (disclaimer: I work for Google) and Apple, both of which have established, proven businesses and strategic assets in Internet and mobile going forward.

Facebook is a platform company without a mobile platform in a world becoming increasingly mobile.

Facebook has a lot of cheerleaders, optimists and pundits all backing this idea that the potential of all this data is huge, so much so that I believe they started to believe their own positive press. It's an easy trap to fall into.

But make no mistake: this is bad for Facebook. Sure some investors, Zuck and (maybe?) some employees made a few more dollars but Facebook doesn't need the money and neither do most of the investors. But that's incredibly shortsighted.

Facebook's ability to retain and attract talent and make stock-based acquisitions is in large part determined by the health and outlook of their stock. If they'd IPOed for $20-25 and jumped to $30 then they would have a lot of momentum behind them.

Instead the press is "how low will it go?" What kind of position is that to be in if, say, you're trying to negotiate a $1B+ stock-based acquisition?

Anyway, I'm glad about this drop. Not out of any kind of schadenfreude but because the market is acting... rationally. These P/Es were never justified and instead of not mattering and the stock skyrocketing anyway (which would happen were we in a bubble, which we are not), the stock is seeking a more appropriate level.

This is good for us, the tech industry and the market and the fact that some choice clients of Goldman Sachs and Morgan Stanley got bilked along the way is just gravy as far as I'm concerned.

EDIT: to clarify, I don't really have a position on what the appropriate level is other than $38 is and was too high. It could still well go lower than $30.


> Anyway, I'm glad about this drop. Not out of any kind of schadenfreude but because the market is acting... rationally. These P/Es were never justified and instead of not mattering and the stock skyrocketing anyway (which would happen were we in a bubble, which we are not), the stock is seeking a more appropriate level.

Agreed entirely. Everyone's been acting disappointed by the lack of an IPO extravaganza, but that would have been horrifying-- this drop should be heartening to anyone in tech.


I would add:

2(a). The Instagram team

700M of the 1B acquisition was stock. Assuming they didn't sell it yet, that's a good amount of money lost.


Those poor bastards! Now they can only afford the Gulfstream IV.


Honest question: Why do you think that a share price of $30 is appropriate? Facebook still has a P/E more 6 times that of Google or Apple. To me (I don't understand a lot about the stock market), $30 sounds just as arbitrary as $38.


The honest-to-goodness justification you're going to hear is that Facebook is a nascent company, the potential earnings of which are only loosely a function of current earnings. That's to be contrasted with the likes of Google, Apple, and others as those tech staples have more predictable future earnings potential, which is at least relatively more bounded by current streams of income from reliable businesses.

NOTE: This is not to say I think a P/E of 100 was remotely justified.


You shouldn't really look at stock price (it's an arbitrary number). You should instead look at Market Value - should FB be worth 80bn when Google is worth 200?


The problem is that mobile is just one of their problems. They need to increase their monetization by an order of magnitude per user. This will require them going from a niche advertiser to taking over a significant fraction of all worldwide ad revenue, this is no small feat. They also need to tackle mobile better and respond to all the other competitive threats that will come their way in the next decade.

They have several thousand employees and a few billion in cash now. They need to pivot and scramble like crazy. If they don't they will end up on the wrong side of the inflection point and on a glide slope to obsolescence. I don't get the sense that people inside facebook see things the same way, I think they see themselves as the crowned king of social, and with the IPO they are transitioning to being a value company, which could not be more wrong.


"This will require them going from a niche advertiser to taking over a significant fraction of all worldwide ad revenue, this is no small feat."

But it is small for Facebook. They already have the footprint with over 9 million sites all running the Like button. Utilizing that same JS they can have a 'Social Adsense' revenue stream overnight. They can potentially grab the search queries from the headers and have implicit and explicit data to target off of (the holy grail of targeting).


And that may allow them to increase their ad revenue, perhaps even a lot. But is it enough to take control of fully 1/10th to 1/5th of all advertising spending for all media (print, television, radio, billboards, and online) for the entire world? Imagining that capturing that much of the market is a sure thing is just silly. Are they going to be able to get circa $20 billion in ad revenue a year from the Asian market? Within the next 10 years? How?


By getting more global marketshare and by maximizing the ARPU for North American users (credits & payments). They can get more global marketshare by striking a deal with China (~500M internet users) and increased growth in Russia (~100M).

They are also going to be tapping into a new market (mobile advertising) which is a market that is seeing 1.5x-2x yoy growth. Open Graph has already been proven to propel apps that use it to the top 10 of the Apple App Store. With apps paying $1 to $5 per user, Facebook is an interesting position where they can be a HUGE channel for these app companies to spend their money.


I would argue that the drop isn't from the market acting rationally at all, but in response to yet more hype supplied by the press, specifically the "how low will it go?" narrative you mention.


I disagree. While the market hasn't been acting too rationally in general over the last few years, FB dropping like a rock is actually a fairly rational response to their circumstances.

FB made less money in Q1 2012 than in Q1 2011. That was reported by them before the IPO. FB blamed it on the fact that more users are accessing Facebook through their mobile clients, which don't get them as much advertising money. Normal response to these kinds of reports is for the stock price to drop.

There's also the fact that they were horrendously overvalued in the first place. Facebook is quite possibly the most mature tech company to ever IPO. They already have their sources of income. They have arguably saturated their target market(1/6th of the human race has created accounts), and really don't have that much farther to grow, without seriously monetizing their current users. Unfortunately, as FB and all the other social network companies have found out, it's difficult to get more money out of your users without growing the user pool. Facebook can't grow their userbase exponentially, which really puts a lot of doubt on their future growth potential.

My gut feeling is that the IPO was not driven by Facebook needing the money(which would be normal), but that all the private investors and VC funds wanted to get out. They wanted as much money as possible, which would explain the high valuation.


On this point, Facebook were forced to go public.

Normally a private company cannot have most than 500 stockholders. Facebook obviously has more than that number of employees. They previously applied for and got an exemption from the SEC on the basis that most stockholders were employees.

That all changed early last year with Goldman Sachs' "investment vehicle" of holding stock on behalf of clients (a move the SEC will see through). That was deliberately done in January as it put a clock on filing for IPO by April this year, which is what happened.

Now they may have wanted to go public anyway. Whether or not they wanted to they signaled this event over a year ago.


>Normally a private company cannot have more than 500 stockholders.

I'm sure that you probably know this but just to be clear, the 500 shareholder limit is about whether or not a company has to report certain financial data to the SEC, not whether or not they must be publically traded.


They actually said the drop in income was just because of timing of stock grants. After all, revenue was up YOY.


If the market would have acted rationally, FB would never have IPO'd at 38 per share given their profits. Being valued at 105 billion dollar when your profit is only around 1 billion a year is insane, especially when you also account for the highly volatile nature of social networking (FB might be replaced by something we've never heard about in a couple of years)


>But make no mistake: this is bad for Facebook. Sure some investors, Zuck and (maybe?) some employees made a few more dollars but Facebook doesn't need the money and neither do most of the investors. But that's incredibly shortsighted.

>Facebook's ability to retain and attract talent and make stock-based acquisitions is in large part determined by the health and outlook of their stock. If they'd IPOed for $20-25 and jumped to $30 then they would have a lot of momentum behind them.

Why do you think the momentum of their stock has an effect on facebook's ability to attract talent? That's certainly not something I'm looking at (future stock price, yes; current momentum, no). Facebook's stock performance thus far has not changed my view of the potential future success of the company, and I think anyone who has actually done their homework regarding the Facebook valuation would feel the same way.


Option based compensation usually has a strike price at the value of the company around the point of hiring. Options are more volatile than stock. If the share price drops further, the options would be worthless. As the share price rises, the option value rises even faster.


To get and keep talent you need not just a good work environment but cold, hard cash. Paying employees with stock options and grants on a stock on the way up is a very efficient way to encourage people to work for you or to stay working for you. You can also pay people with actual cash, but that's significantly more expensive to match the same level of reward. People who worked through the elbow at Microsoft, Google, Amazon, etc. became millionaires. And there are plenty more elbows out there for the taking in silicon valley, in new york, and elsewhere. It can be hard to compete for and retain employees who are talented enough to earn their millions by seeking out some other company. This is a huge problem at Microsoft, for example, where the stock has been flat for a decade.

Certainly there are many good reasons to work at facebook, but how many of those reasons can make up for missing out on millions of dollars? This is all the more relevant right now because so many of the early employees have gotten their millions through the IPO, and that has all the makings of creating a cultural divide in the company between those who got theirs and those who haven't, and won't.


Clients of investment banks in an IPO have a choice to invest or pass on the deal. There are many things they consider when making this decision, and the price of the deal is one of those. Assuming they are not given inaccurate information, they are not getting "bilked" by the banks if the stock goes down in the aftermarket. The clients know this is a possibility, and they chose to invest at $38 per share. Right now those shares are worth less than the offer price, which is disappointing to the clients, but they made the decision to invest at $38 per share.


I think what cletus is getting at is that the orchestrated IPO pop has become SOP for tech IPOs, and it's nice to see it fallible for a variety of reasons:

0. Keeps people guessing.

1. The company got most of its IPO market value, instead of having a portion extracted by Wall St. insiders.

2. The 'bubble' got popped early, which is probably a good thing for most everyone but Wall Street insiders.

3. Wall Street's ability to orchestrate asset bubbles, whether coordinated or purely emergent, and profit off them at the expense of potential crashes and financial crisies later, just took a hit.

4. There's less or no irrational exuberance this time around. The market may actually have learned from the 2000 and 2007/8 crashes.


Can anyone explain to me how the P/E ratio is a meaningful metric for a company's stock price and what it "should be" at when that company does not distribute earnings to the shareholders?

I don't understand why this metric is tossed around for stocks in which the regular shareholders receive no compensation for the shares owned (nor have any voting power for that matter). Owning stock in these companies seems like a pure speculation move, as the only upside to be seen in purchasing shares is that one day other people will value the share higher than the day you bought it.


Can anyone explain to me how the P/E ratio is a meaningful metric for a company's stock price and what it "should be" at when that company does not distribute earnings to the shareholders?

There are two ways to gauge the value of a company. One way (the way to which you allude) is to buy it and hope that in the future, someone thinks it's worth more than what you paid for it. Some people call this the Greater Fool theory.

The other way is to treat owning shares like owning part of a business. (You might hear about this as the Graham-Dodd or Graham-Dodd-Buffett model.) In this case you consider the value of the company as the current liquidation value of the company's assets plus the total amount of free cash the business can produce over its useful lifespan.

The math of that valuation gets a little bit interesting, because if you project the free cash growth into the future ten or twenty years, you can use a present value calculation to get a fair price for the company right now. Divide that by the number of outstanding shares and you get a target price per share.

One of the flaws of this method is that you need to have a sane sense of the growth rate of free cash, so you'd better base that on a stable and measurable history, and you have to verify that against sanity and the company's published plans.

Graham's real insight was saying "If you do all that work, also add a significant margin of safety to account for any flaws in your calculations."

Of course you shouldn't use reported earnings for these calculations; they're far too easy to manipulate under GAAP and accrual accounting. Even so, finding realistic numbers and ruling out most stocks as overvalued is relatively easy.

(I'm working on a financial analysis site right now.)


So does this mean that if you use the Graham-Dodd-Buffet model of valuation, a company that pays a dividend to shareholders would get a higher valuation (all other factors being equal) than the hypothetical same company that does not pay dividends?


No

Because if the company keeps the cash it still is part of the company worth calculation (unless investors expect managers to steal it in the future). Not issuing a dividend is also a signal that the company believes it can earn a better return on the cash then if it were returned to the shareholder.


Yes and no. Free cash paid out in dividends is free cash not invested back in the company. Presumably free cash invested in the company could help the company grow to produce even more free cash in subsequent years.

If you measure only the average growth in free cash for the trailing ten years, you're ignoring whether the company pays out dividends. You only measure how much free cash it generates. Dividends are irrelevant to the free cash growth rate.

If you measure something like a return on invested capital, you measure how much actual cash the business reinvests in itself and how effective it is at free cash growth from that reinvestment. That metric does account for dividends, because money paid out in dividends or used to buy back stock is obviously no longer available for reinvestment.

edit With that said, some investors value regular and reliable dividends more highly than the fluctuations of the market's semi-random valuation of a stock at any point in time. If you're confident that Coca-Cola will always pay, for example, 4% of what you paid for a share in dividends every year, that stability might be worth something to you.

That's psychology and harder to measure and predict than numbers from financial reports filed with the SEC. You might get some interesting data if you calculate the time value of that money--is KO more valuable because you can get $0.13 per share quarterly in dividends starting now rather than holding onto it for up to ten years to make even more money? That's the kind of decision individual investors have to make for themselves.

I treat dividends as bonuses rather than expectations, but that's my own investment philosophy.


Just an amateur, so speculation abound. But presumably, on the basis that other investors that you hope will value it higher will use the P/E ratio as a metric as well, and that it gives a comparative metric between "similar" companies. E.g. it's an often used metric just because it's an often used metric.


I would also think that it's easier to build a mobile app/social network that competes with Facebook than it is to build a mobile OS/device that competes with Android/iOS.


Hmmm. It's very easy to build a mobile platform to compete with Android -- fork it. This is Google's problem in China and with the Kindle Fire. This is probably why Google's "success" in mobile hasn't been reflected by huge stock market gains.

The success of Android forks has also impacted iOS to some hard to measure extent (were it not for Android and Android forks, Apple would, I think, be even more successful in the mobile spaces it plays in).


Facebook is a platform company without a mobile platform in a world becoming increasingly mobile.

I agree that Facebook sees mobile as a serious problem, as evidenced by their planned foray into mobile phones, however I think it's a distraction and will be a money pit for them. Much as Microsoft felt they had to get into search to compete against Google (they still don't compete in a meaningful way), Facebook feels they have to compete in the mobile space, but will never be able to execute as well as Apple on hardware or Google on integration with web services. It's very hard to get right, and I doubt very much they have the product design talent and supply chain experience to pull it off consistently and long-term, and it is way off their main area of competence. I'd be very surprised if they do well with a mobile platform given all the challenges it presents - they should work on improving their offerings on the main platforms instead, otherwise they will have 4 Facebook app binaries instead of 3 to maintain, and no obvious advantage as most of the users will not be on their phone.

Mobile is a complement to other devices, and a way of accessing the web, it is not a new segment which is orthogonal to web use - I'd argue mobile has only become popular as handsets became capable of accessing the web fully, and mobile apps may or may not win out over websites for some services, but for websites like Facebook they offer no real advantages save more access to user hardware for uploading pics etc. - something that a website can offer with an API and third party apps. Mobile apps are of course competing with the desktop, and will continue to do so, but not really with websites, they usually complement websites and use their APIs, not replace them.

Facebook's real problem, and real competitor, is the open web.

Facebook has been opposed to opening up from the beginning, and has pursued a very successful strategy of corralling their users, and requiring anyone who wants to interact with the service to sign in and share their info - I'm constantly plagued by their login messages when I visit a page. At some point this walled garden is going to start feeling very restrictive - it only works if there is a continually growing, or at least not shrinking, pool of people using the service - if it feels like everyone is logged in all the time, otherwise it becomes a bit of an echo chamber, infested with spambots and spammy companies like Zynga, and if your friends don't bother to check it any more or post, what's the point?

I suspect as the gloss wears off Facebook, particularly if they make a foray into mobile and waste energy there, it will be harder and harder to keep users inside their bounded version of the web, and competitors without the barrier to entry for readers (sign-in required for all essential services), will come in and capture user interest, as pinterest has for example.

As to their stock price, given their current revenue/profits and potential future profits, I'm astounded anyone still believes it was worth > $20B in today's money.


There are only two parties hurt by this

This kind of statement first has to be qualified as "two parties immediately hurt by this. It is common for price moves in a well known stock to exert a strong psychological influence on similar stocks and on the broader market. All markets are subject to flux but where things have fluxed to currently, it seems quite possible that others could be "injured" here.

Sure Facebook's move could, might, be good for the tech industry if investor perception separated Facebook from the rest of tech industry. If not, it is easy for things to go from irrational optimism to irrational pessimism.


>There are only two parties hurt by this:

>1. The premiere clients of Goldman Sachs and Morgan Stanley who bought into the lie that FB should trade at >100:1 P/E; and

>2. Facebook.

Wrong. FB did crazy volume on the first day at $45 to $38. 580 million shares were traded and the total number of shares in IPO was only ~470MM IIRC. That does not mean that the big clients unloaded all their shares because of shares getting traded multiple times and by HFT, but the really smart ones(most of them I would guess) sold their shares above $38 and some even went short and are making bank now, while the retail investors and other financial companies who bought the first day are left holding the bag.


In the US, IPOs cannot be sold short for a month after they start trading.



If PE is so important why is LinkedIn http://www.google.com/finance?q=NYSE%3ALNKD not getting bashed as fb is. Both are kind of social networks (used differently with different target audience) . LinkedIn is trading at 600+ PE.


Because LinkedIn can monetize a lot easier than facebook can.


I think Hacker News should be renamed Facebook news.


As ever a useful analysis, however what may I ask is it that you do at Google of relevance to armchair generalizing like this, that causes you to disclose your employment every time you post? It seems to me it detracts from the merit of otherwise consistently excellent write ups, and almost encourages suspicion of bias.


I feel it's always better to disclose any potential biases or conflicts of interest up front. Cletus could have appended it to the end of his comment, but many readers might TLDR and miss it.


How can you say the P/E isn't justified when Facebook isn't monetizing +60% of their impressions (mobile)?


If everyone were valued by how much money they could be making, we'd all be billionaires.


Well, neither is anyone else.

If there's money on the table, it's because everyone in the field has failed to figure out how to grab it.


Because the app has been out since 2008, gone through multiple iterations, currently holds a 2-star rating on the App Store, and still hasn't managed to monetize 60% of their impressions.


It's not that is hasn't "managed to monetize," they haven't even TRIED. Very big difference.


> "they haven't even TRIED. Very big difference."

Oh yes, even less confidence-inspiring.

So what you mean to say is, we have here a company whose traffic has been bleeding off their monetized, desktop platform into the unmonetized, mobile platform that has existed for four years, and they still haven't done anything about it?

Are we still talking about FB? I swear this sounds more like RIM.


But who is monetizing mobile banner ads?


Google, InMobi, iAds? It's a $2.6B dollar market that is growing 2x yoy. Don't overlook this market.


It's a 2.6B market for ALL MOBILE ads (of which banner ads are only .86 - http://www.emarketer.com/PressRelease.aspx?R=1008798)

So in 2014 it will be a 2B market - across ALL mobile. How big of a share can FB have - 20-30%? Still looks like a very small number.


Right, so Facebook could potentially grow by 150%, maybe. But their valuation is predicated on them growing by a factor of 10x or more. That's the issue.


Now take the 9 million sites with the Like button and throw in some extra Javascript for a 'Social Adsense' product. Now they have implicit and explicit data to target off of. There's your 10x growth in revenue.


I know everyone keeps pointing to the 100:1 P/E but with 900 million active users that is more than 100 bucks per user. Is the average FB user worth 100 dollars to FB?


If your math is right, then yes I think anyone would agree that the mind share of each active user on FB is worth even more than $100 bucks.

But, the problem is they have not proven they can monetize those users efficiently and effectively yet.

I remember when everyone questioned how Google was going to monetize on their traffic and they figured it out and hopefully FB will too.

The one interesting thing that is a big difference between Google and FB though is that Google had "traffic" and FB has a group of people hanging out so to speak. You would think that FB has the better potential to maximize monetization of customers, but how remains to be seen.


Considering Google's ARPU is ~$30, and Facebook's users aren't nearly as valuable as Google's (IMO), that's a big hell no.


To be fair, FB doesn't need to get $100/user to be worth the $100 billion valuation.

Realistically, they need to be making somewhere on the order of $6.7 billion/year to have a "healthy" P/E of 15.

So, assuming that costs scale linearly with profit(they won't), FB needs to really be making around $25/user for the $100 Billion valuation to have a healthy P/E.


Also, you should consider that $25 is way different for users from different countries. Its not the same to get that money from someone in the USA than from someone in Brazil (it's second market), India (3rd), Indonesia(4th), Mexico(5th), Turkey(7th), etc... [1]

Business in those countries will not pay the same to publish their ads in FB, simply because the expected return will be lower.

[1] http://www.socialbakers.com/facebook-statistics/?interval=la...


But the end result is that they need to get, in pure revenue, $25/user across the entire world. It's an average across the entire user space.


The problem with Facebook isn't about what a user's worth to the company, it's what the company is willing to do to make a user worth $100 or $1000.


This is exactly how companies get sucked into the quarterly chase of Wallstreet. Facebook shouldn't be concerned and neither should you.


I think, the Facebook stocks down is not so tragic. Zuck well know what is real price of Facebook stocks and can take a bull strategy. And if it, this terrible falling is not so terrible for Zuck. It just my point of view, but it have some chance to be a real picture.

I'm agree with many hn's that mobile is a general way for today Facebook. But today main Zuck plan look like a only increasing ads on Facebook - I'm talking about new Promote button - http://www.socialbakers.com/blog/587-get-ready-4-new-faceboo... Let me be honest - I'm not undersand Zuck. He have long war with Google for search traffic but still not released a Facebook Search. He can build a many new sections with new features (with ad) but still not. Well, he can experience with new brand pages (bild a new guidline and start migrate website inside Facebook and host it) or choose a absolutley new way of monetization (they are obvious) but this all still do not. I think, Zuck must hire a new CEO and calm down, then stocks can grow up to $160-$220 and more.


Morgan Stanley has been putting in floors to keep this stock from totally crashing. They cannot keep it up forever.


Do you have proof? I know that on opening Friday we saw it sit at $38.00 and that was obviously MS, but since then I don't see any evidence in the stock price that this has happened since. On the 23rd the stock traded at 31.53 a few times but later in the day traded at 31.52.

I'd love to see MS take a beating for that 100m they got for underwriting this poorly orchestrated IPO, I just haven't been able to see it happening unless there is proof I am unaware of.


At least for the first day, this was documented (and expected) from the underwriters. http://www.businessinsider.com/facebook-banker-morgan-stanle...

Underwriters start out with a net short position on an IPO so that they can step in to support if necessary.



NO I don't have any proof. If wall street left lots of proof in their wake, people would have gone to jail during the housing crash. Maybe I'm wrong, Maybe the stock randomly hit 34,32,30,29 and plateaued because normal investors put in orders for those prices.


Why does Google show a market cap of only $62B? If the $38 IPO was a $104B valuation, $29 should be $79B



I've been wondering that myself. Perhaps multiple share types one of which isn't on the market so it has a fixed price?


It's around a $23,000 reduction of market cap per second from the IPO 8 days ago (https://twitter.com/Scirra/status/207481113902465024)

A pretty spectacular rate of value loss


I guess that's it for the "hyperinflation is coming!!!" gold-crazed Ron Paul-supporting crowd.


So...when is Zuckerberg scheduled to be interviewed on Squawk Box?


Facebook is currently trading at 28.8, Down 9.62% [1].

[1] http://www.google.com/finance?chdnp=1&chdd=1&chds=1&...


Can anyone explain why they are down 7%?


Supply and demand is the answer, although probably not the one you are looking for!

The WSJ reported the options market has just opened for FB stocks. A lot of people seem to be very bearish about FB so a lot of short action could significantly impact the demand of FB stock.

I'm an amateur at this though, and would love someone to correct me if I'm completely off here :)


Facebook options trading began today.


I think a better question is why are they only down 7%


As Facebook stands, they're doing okay. The stock might be over-valued, but that's the environment we're in now.

To get that stock going up they'll have to increase their market share and the only way to do that is to start acquiring big social networks, something they don't seen prepared to do, or diversify.


"To get that stock going up they'll have to increase their market share and the only way to do that is to start acquiring big social network"

Which social network(s) are they supposed to acquire for growth? While there are certainly other social networks out there, I sincerely doubt there are any that don't have a huge user overlap with Facebook.


Facebook seems to have less traction in markets like China and Japan when compared with the market share of the local networks.

Facebook could do worse than "Go Yahoo!" and start acquiring properties simply for their userbases.

I'm sure QQ is expensive, but it's not out of reach for a company that's public. Issue enough shares and anything's possible...if you can get shareholder approval.


Random Walk


If I could explain why it's down 7% today then I could also explain why it's gonna be up/down n% tomorrow, and m% the next day. Unfortunately I'm not quite that smart.


I guess I meant why so much. I understand that on any particular day, a stock can be up or down by some small percentage on no news. But it's now down 10% for the day.

I'll buy the "options trading, short sellers" theory. Thanks!


Does anyone have any insider info on when Facebook's employee lockup period ends? The shares won't end up worthless but I can't see them being worth billions.


Employees are typically awarded stock options with a non-zero strike price based on the FMV of the company at the time the options grant. Those options very well could end up worthless.


I imagine many of them hedged with options on the open market.

[edit] I just learned below that that market just opened, so that strategy must not have been available to them.


Employees are not allowed to trade in FB options.


Hedging Zynga options should work almost as well.


Generally, it is 6 months after the IPO.


No surprise. It was grossly hyped and over valued. It's marketable price is being determined by the markets.


FB IPO is bad for the startup world


FB IPO is bad for the inflated startup world around the FB ecosystem. All stuff "social" and "connected". It's hopefully good for everyone else who is bringing some value, but was turned down/undervalued, because they're not social enough.


Agreed.

I wonder how much of the current froth is based on people trying to be the next Facebook or Instagram?

If Facebook takes off and justifies their early valuation, the startup/angel/incubator/VC world would go into the stratopshere.

If it continues to languish, people are going to be much more skeptical in making investments and even starting web based businesses.

A lot hinges on this stock price for the rest of us....


> If it continues to languish, people are going to be much more skeptical in making investments and even starting web based businesses.

Is the latter part of that really true? Starting a web based business is worlds easier/cheaper than just about any other kind. I see this more as injecting a dose of reality and doing away with the give-things-away-to-get-big-then-monetize-somehow "business plan".


I don't think the possibility of a $50B exit vs a $100B exit will make any difference for most angel investors.


What will make a difference is that neither Instagram or Pinterest would get anywhere near as much of a valuation today as they did a month ago.


No it's not. Facebook is an anomalous company so there's not much worth in comparing it to the rest of the industry. The fact is, some $10 billion dollars just entered investor hands who will no doubt be ploughing it back into (mostly Bay Area) startups for years to come. And Facebook becoming more acquisitive certainly helps as well.


FB's IPO is based on imaginary numbers. 900 million users? How many actual users. Seems to me that the suits REALLY wanted to make this a $100B company regardless of how much worth it actually had.

There's only so much you can glean out of a social network where the vast majority of the time people are talking about how their day went. I think that some people fundamentally misunderstand the difference between Facebook and Google when it comes to figuring out what ads people want to see.

Let's say I'm on Facebook and I ask my friends for advice on which is the best lead pencil to purchase. They might tell me a few recommendations, and Facebook may even start producing ads based upon that conversation should I choose to revisit it.

But then I want to actually PURCHASE the lead pencil. Where am I going to go to look for that? Google. It will give me price recommendations, and once I've done the search, Google will continue to follow me around with ads tailored to my search.


It's 900 million monthly active users. Say what you will about FB but they don't use vanity metrics.


>It's 900 million monthly active users

This number has always irked me. How many of those are unique? And I don't mean unique accounts, I mean actually unique people.

I did some work in the social gaming space. We would routinely discover people with 5, 10, sometimes 20+ Facebook accounts that would be logged in and actively used in order to "game" social gaming mechanics ("add 10 friends!", "log in 10 days in a row and get a prize!", "complete these offers to get game currency!"). There are businesses on the internet that can get your page thousands of "likes" in the span of hours, by using multiple accounts.

Having a single account was the exception. And even though this was against FB's terms of use, I don't recall anyone, ever, getting banned for it. What would Facebook's incentive be to do so?


On the other hand, the vast majority of facebook users aren't out there trying to game social gaming mechanics, so I can't imagine that the overall number of fake accounts could be huge. A million at the most?


>" so I can't imagine that the overall number of fake accounts could be huge. A million at the most?"

Really? Do you have any evidence to support that? Because my experience working with a game that had about 1MM DAUs at its peak was completely different. The analysis wasn't perfect, because it's very difficult to prove there is no unique user on the other end. But there are behavioral queues. And we determined that 1/4 to 1/3 of the accounts playing our game were fake.

Have you spent much time playing these games? They're hyper competitive. So any mechanics which require or benefit a player by having more friends will be taken advantage of. Need 20 friends to advance past a level? It's far easier to make and use 20 Facebook accounts accounts than it is to spam your friends list for people to play, especially if no one on your list actually plays the game. The whole system was designed to promote this sort of activity. That's why I can't understand why people would be shocked at this. The ruse is good for users (more stuff!), good for the games and good for Facebook (more DAUs!).

Again, it's the industry's dirty little secret: nobody has any incentive to tell people that large numbers of people using their game or application aren't even real. That goes for Facebook, Zynga or any small gaming shop anywhere.

Look at companies like this:

http://www.buyilikes.com/20000-likes/

Do you think that they rally 20,000 people to "like" your page? Or do they have a script with many accounts?

The point is, nobody really knows how big of a problem this is. You seem to think it's small; my experience tells me that it's big. Either way, the data advertisers are using to determine spends and ROI is skewed in an undetermined direction.

Edit: Have you ever played World of Warcraft? Do you know how people use characters to store and transfer goods? Depending on the Facebook game, that principle can exist on a very large scale. Except, as opposed to WoW, every storage character is counted as a unique DAU. I would bet my life that any game where an edge can be gained by having multiple accounts has a large multiple account problem.


50% of which are daily active users.


If someone is working for a like-selling network and using 100 FB accts to earn their pittance, they'll constitute 100 active daily users.


Not necessarily.

If FB valuations keep slipping, it will put downward pressure on all social startup valuations, which means those companies have less money to throw around.

This is great new for non-social startups. It could mean everything from cheaper rent for office space in SF to a larger pool of available talent to recruit from.


You would have to be nuts now to even think about taking a job at Facebook and if you are there, I'd think about leaving in all seriousness.

I predict that Facebook is going to have a hard time hiring good talent now. This is one of the downsides of filling up your stock with a lot of hot air. It's all short term gain.


So should I buy Facebook stock while it's low? Confused.


under $29 now! How low will it go?


is there a point after which a decrease fulls itself ? I know nothing about stock market, first day drop might signals frailty or wrong pricing but won't stable negative continuity trigger a global resell reflex ?


Let's look at this in simple terms. Let's look for evidence of a "business model".

Website becomes popular.

Website gets personal details from users: email, maybe photos, address, etc., plus it gets a list of "friends" for each user.

Website shows display ads.

(Website gives birth to games company. Games company goes public then loses half its value in two months.)

Does website have a "business model"?

Wait, we're not done.

Website monitors everything users do on the website as well as, to the extent they can, the other websites users visit, using web beacons scattered across the web (Like buttons, aka "Facebook Connect").

Website shows display ads.

Do we have a business model yet?

But wait, there's more.

Website goes public and raises a heap of easy cash.

Website acquires a web browser, produces a mobile phone and begins monitoring everything users do on the web and every conversation they have with their friends.

Website shows display ads.

Do we have a business model yet?

Or is this just lots and lots of spying, information collection and dreaming that this is somehow useful for business?

Display ads are not a business model that will grow a business, unless the business is itself a display ad company.

(And Google already acquired those guys years ago.)


I thought they are already making money.


They made money in the past, as more and more users kept signing up and using the site (more new eyeballs on the display ads). We're looking to the future now. What happens when the number of new users starts to slow down? As a public company, there is increased pressure for it to perform and to grow. Increasing the enormous net worth of the CEO and some insiders and then gradually fizzling out is not, one would think, the objective of a corporation that goes public. The usual reason companies raise money through IPO's is to grow the company.


An internet legendary destroyed by wallstreet.


This view is actually false. I should probably respond to a more visible comment but this will have to suffice.

The winners in the IPO, and this has been said before (not just by me), is facebook and zuckerberg. The losers are the underwriters and their clients who the underwriters placed the stock with (and now, the rest of the retail investment market).

Typically an IPO is priced such that 'insiders' are getting a better deal than the retail investors will have when supply starts to open up. This IPO, that methodology was reversed. It was a huge stock->cash dump, and will benefit $FB near term because they have some 20+bn in cash now, but probably ruin them long term because of the reputation hit they took, and the prevailing view that their stock is worthless.

TL;DR; facebook screwed wallstreet more than it got screwed by wallstreet.


I think that the big difference is that Google is a company while Facebook is a product.


Down voted? Nice community bro.


In 1 month the price will be back to, or above, the original IPO.


And how much of your own money are you putting where your mouth is on that one? If you're right, you could make a lot of money with that bet.


How much money did these people that "knew it would fail, of course!" put on shorting it when it was $35? If any of the people that "knew $38 was way too high" had done that, they'd be out counting their money on a beach, not sitting at their desk.

It's all just hindsight garbage.


This is just my prediction. In a month's time I'll read back over my comments and, hopefully, I'll see this, check, and have an answer.


The employees, they dumped a lot of their shares probably. They are allowed since Monday to sell them.


Lockup doesn't expire until six months after the IPO. Employees and ex-employees have a while to wait until they can begin selling.


How many shares did the employees own?

Even if they all sold all of them, is it really enough to have a meaningful impact on the price of the stock with that much trading volume and that large of a market cap? Probably not!


If you count Zuckerberg as an employee, then I'm pretty sure he owns more shares than were issued in the IPO.

Even if you don't, a huge slab of the company is owned by current and former employees.


6 month lockup no?




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