The reason that the ones who make their decisions based on price alone require more support isn't always due to the fact that they're dummies. The article doesn't really give too clear a definition of support here. It can mean honest to goodness help required or it could mean complaints and demands (often veiled as questions). People who pay the least simply don't value the product as much. They're not willing to put in the time required to learn how to really work it and they're always the first to complain that the one feature just out of their chosen plan should be included.
Their lack of perceived value for the service isn't always attributable to price alone either. The fact that they chose the cheapest usually means that they're either just plain cheap or they don't understand how valuable what they're getting is to begin with which leads to the, acting like dummies and being demanding. Now, when I say value in this case I don't mean money. I'm talking about their perception of how useful the product theyre getting is.
Besides that minor clarification I totally back this up. The higher priced item will always have more features and attract people who know the value of those features because they're already educated about their benefits most likely because they've used similar solutions before.
That may be true as well, but I feel like it's easy to resort to blaming the customer as "cheap" or "demanding". Again this is all speculation, but I think the fact someone is ready to pay for your product at all already means they value it a lot.
Their lack of perceived value for the service isn't always attributable to price alone either. The fact that they chose the cheapest usually means that they're either just plain cheap or they don't understand how valuable what they're getting is to begin with which leads to the, acting like dummies and being demanding. Now, when I say value in this case I don't mean money. I'm talking about their perception of how useful the product theyre getting is.
Besides that minor clarification I totally back this up. The higher priced item will always have more features and attract people who know the value of those features because they're already educated about their benefits most likely because they've used similar solutions before.