An animated gif video with a ticker on the side going through each step would be great.
Also being able to launch recording it without an account would be a great way to get someone to create a video, invest enough to create an account instead of come back to it later. Veed.io seems to have used this approach to great success.
That is a really dark pattern which I personally hate.
Sucker me in and then raise the barrier. It is on the same level as those "create free account" but nothing is actually free except for the account creation process.
We have word for this: Demos. It could be a "free demo" account or an "account free" demo. Two different but easily understandable things which clearly communicates intent and value. Nothing Sneaky and no hiding weasels.
It just triggered me that this marketing funneling newspeak actually has become commonplace and generally accepted.
Change the wording to "launch demo (recording)" and communicate it clearly will make this grumpy fart happy. And yes: There is a subtle difference and therein lies the darkness.
The video and ticker are however great ideas as-is without me complaining.
Since I hate dark patterns, I likely did not do a good job of explaining.
I am saying to show someone a quick summary of what a demo would have (in seconds to earn more seconds to invite them to demo.
From an onboarding perspective, the goal is to remove friction for the user.
First at a feature, cognitive, and then emotional level. How to do this can be used for good an bad.
Demos are great. What I'm talking about is the thing that compels them to try it out, rather than "I don't really get what this does, an I'm not sure if I want to invest my time in yet another thing to be dissapointed", for example.
Demos take more time than a quick animation that shows step 1,2,3.
Conveying the ease of how it can work for them, to help them understand how the features can help hem, as well as address any existing is a simple call to action to get the features in front of them in the precious first few secons an ensure that communication is being improved
Also being able to launch recording it without an account would be a great way to get someone to create a video, invest enough to create an account instead of come back to it later. Veed.io seems to have used this approach to great success.