1. I suspect's impossible to trade mark or or register the design - so let's assume you raise your brand profile and get a reputation for good quality food at reasonable price - your competitor simply (almost) clones your line of packaging and piggy-backs off all your hard work - since they're a big conglomerate they'll under-cut you by a couple of pence too.
2. In certain countries such packaging tends to be associated with low-cost 'basics' brands - so if you're offering a premium product, you're likely to struggle.
1. I suspect's impossible to trade mark or or register the design - so let's assume you raise your brand profile and get a reputation for good quality food at reasonable price - your competitor simply (almost) clones your line of packaging and piggy-backs off all your hard work - since they're a big conglomerate they'll under-cut you by a couple of pence too.
2. In certain countries such packaging tends to be associated with low-cost 'basics' brands - so if you're offering a premium product, you're likely to struggle.