I find practice deceptive as marketting value, but this is interesting read from technical side.
>Feel free to re-read this: What Does and Doesn't Matter about Apple Shooting their October Event on iPhone 15 Pro Max — but in short, the fact that Apple can drop an iPhone into an otherwise-unaltered professional film production and match the look of their previous videos without anyone even noticing is meaningful.
This is what stood out to me too. Clearly the iPhone can do it, so the claim seems fair.
This reminds a bit of the stuff last year when the Halloween was shot on iPhone.
“They cheated! They used cranes and dollies and light boxes and microphones and…”
No one complains something wasn’t “shot on a RED camera” because of that stuff. It’s just standard fare for professional work.
The iPhone is acting like a camera body. It happens to have an integrated lens they’re using with the Pannavision, but otherwise it’s being used much like they’d use another camera body.
It's deceptive marketing because the target audience is people who don't even know what a camera lens is or why a lens is necessary, not professional photographers and videographers. Their target audience is people who think they can do your job with an iPhone, even though they can't for reasons obvious to everyone working in the industry. Nobody expects to be able to replicate a “Shot on RED” on their RED camera body without any lens or other accessories, whereas everyone expects to be able to replicate a “Shot on iPhone” on their iPhone alone.
>Feel free to re-read this: What Does and Doesn't Matter about Apple Shooting their October Event on iPhone 15 Pro Max — but in short, the fact that Apple can drop an iPhone into an otherwise-unaltered professional film production and match the look of their previous videos without anyone even noticing is meaningful.
https://prolost.com/blog/scarybts