iPhone has a lot of things that other bodies won't have. A chip powerful enough to do on-device editing, a top-tier calibrated OLED screen with 1600 nits HDR brightness, an extensive suite of apps, on-board AI, etc etc.
I think it's really cool to see these devices become even more capable.
Professionals will never use a rig like that, and the implication when they say "shot with iPhone" is that by buying iPhone you'll be able to shoot something like that, so it is misleading advertising.
I mean, it can play Fortnite for all the good it does a cameraman. At the end of the day I don't think on-device editing and apps/AI is really a killer feature at all. People want the raw footage, and Apple pushed to make the iPhone capable of that early.
For that matter, does Apple still not offer a way to get regular RAW files from your phone, or are we still stuck in proprietary candyland?
iPhone has a lot of things that other bodies won't have. A chip powerful enough to do on-device editing, a top-tier calibrated OLED screen with 1600 nits HDR brightness, an extensive suite of apps, on-board AI, etc etc.
I think it's really cool to see these devices become even more capable.