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> The publisher site makes a request to the issuer to redeem the trust tokens.

They don't explain it very good because that makes it sound like they're asking the issuer to validate a token which implies the potential to correlate it to the user.

That whole scheme seems pretty bad IMO. It looks like it boils down to sites sharing trust data which means huge platforms are going to become the arbiters of who's good vs bad. Even if the system works well and sharing trust info reduces bots and bad actors, it's going to have a negative effect on new market entrants because it's likely they'll have to buy trust data rather than having some kind of peering arrangement.

It seems like big tech companies are hellbent on controlling every minute of our lives. It's disappointing.




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