Yeah; I re-read that article couple of months ago. The core notion about submarine articles I find very valid and as Paul suggested, fun to discover.
But... internet has changed massively since then, I feel; both the authors and reader audience are different in demographic distribution. I don't much subscribe to the notion that "Internet is dead", I think "old internet" is still there, just about as large with just about same interested audience, for those who want it. It's merely been... superseded, supplanted, overwhelmed? Whatever the appropriate word is, from early quirky adopters to general mainstream and varied audience. Back to the point though - the trust level of online content I feel has been drastically reduced since Paul's article, and with the AI content generated feedback loop we're encountering as we speak, it may experience a sort of "crash" in trust / consumption / economic model. We'll see! :)