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I've not bought items from retails with poor image online and offline. I'm very cautious around eCommerce sites that look horrid. I trust the better (looking) ones more.

In the 'real world', if I have to pick between Company A and Company B and assuming I've never been there before and both have the same levels of services/products at similar prices ... I'll check them out online. Who-ever seems more reputable wins my business. Part of that is their look/design/ect. The other part is online reviews.




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