The standard isn't the point. You can have a "search key" or "standards compliant name" column in a table, and also have a "sign name" column. Whoever came up with this plan was either a fool or likes annoying people (possibly those two things are the same thing).
And/or this is #145 on their to-do list, so after a good 15 months of postponing it, an overworked IT council guy told his supervisor "if you want X implemented without overhauling system Y just get rid of apostrophes" so this article happened.
