With 70$/kg that's at the upper end of typical prices for specialty coffee (though I'm not familiar with US prices specifically). No idea if they are at a level where they can compete at that price point, a single blend as main product is rather odd for a coffee roaster. At this price point you'd usually get various single origin coffees.
knowing "startups" i'm sure their vision is streaming SSH subscription as a service . They track your keystroke rate and automatically ship new batches of $2/oz coffee when you get below 90 keystrokes/min
No joke, but "startup" can often be code for, "extremely high-quality items that are subsidized by VC money". The quality doesn't last, but if you get in early, you can often buy stuff that's way nicer than it should be for the price.
