> In my opinion you literally have about 5 seconds tops to get an idea across to most users on the internet
In "Don't Make Me Think!" (great book about UI/UX), they compare designing websites to designing roadside billboards; you have approximately the same time to get your point across to the viewer.
In "Don't Make Me Think!" (great book about UI/UX), they compare designing websites to designing roadside billboards; you have approximately the same time to get your point across to the viewer.