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A while ago I started checking each highly ranked but low quality site in Google search for Google ads.

I'm never disappointed.

You can guess the answer for w3schools...

To be fair, a site like w3schools will worry much more about SEO than MDN, but I'm willing to bet that "shows our ads" has a positive impact on site ranking.

Low quality results that display their ads are the ideal scenario for Google:

1 user searches Google, sees some adds

2 user visits low quality site, sees more Google ads

3 user doesn't find useful information, goes back to search

4 repeat




Oh but of course! If the site shows Google ads then it must be a high-quality, trustworthy site, so you see they'd be irresponsible to not use it! (/s)




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