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> opting into newsletters is explicitly not spam

C'mon. Signing up for a store to buy a thing doesn't grant permission to bother me with a newsletter, you very frequently just can't opt out until they've sent you something.

That's the "I'm not touching you" of compliance and spam-in-spirit should have a mudhole stomped into it--and yet does not.




Store newsletters that you sign up for are not spam. Nobody is making you click the "allow marketing emails" checkboxes. If they do it anyway, yes, that's spam, but that's not what actually happens.

"C'mon" indeed.


You sound like me, when I was 22 and worked on a virtual slot machine game, trying to convince people that a virtual slot machine game was a real game in some sense.

Anyway, I think what everyone wants is an email tab called “Personal and Transactional,” which would omit all emails of all other categories, including marketing or spam or whatever you want to call it. And even then, I find it so fucking annoying that my ISP and my bank sends me marketing emails via its transactional domains, obviously with the blessing of Google, because people mark those as spam and yet their domains are not blocked. Google already has the capability to do this easily, and chooses not to because email marketers are part of their customer ecosystem.




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