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> Lots of it is just about marketing though.

But in that case, doesn't it make more sense for the government to just cut out the middleman and offer internet to consumers directly? What is the company's value-add?




The ISP company offers customer support, installation services and the fiber modem, and owns the equipment in the network closet that peers with the backbone.

They might even own the peering network closet (which is often a weatherproof enclosure with a backup generator).




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