Seems like they are looking for partnerships (they wouldn't really want to get into the business of integrating and building the whole hardware I expect):
> While Google had no immediate plans to commercially develop the system, the company hopes to develop a business which would market the system and the data behind it to automobile manufacturers (from the Wikipedia page).
> While Google had no immediate plans to commercially develop the system, the company hopes to develop a business which would market the system and the data behind it to automobile manufacturers (from the Wikipedia page).