It would be difficult to manage, but not impossible. Certainly if you have a strong organizational culture and know what your org values. Like universities, for example. At least in the past.
Otherwise you’re just dependent on the popularity of the market, which I don’t think is a great thing all of the time. There are a lot of things I’d enjoy reading or writing that have zero monetary value and thus are strongly incentivized against existing.
You just discovered what a corporation is. Corporations have "boards" that decide what is "good" and can invest in those things to develop them and sell them or give them away with approval from this board. The corporation receives funding from customers and investors to keep going.
The main roadblock for content creators is the distribution channels. Content creators require attention. Attention is the hardest thing to obtain. TikTok broke through and stole lots of attention away from YouTube. Content creators aren't able to grow a massive following of their own because of the discoverability crisis on the Internet. Google and many other platforms are putting up high wall prisons (I refuse to called them "walled gardens") to hold on to user attention as tightly as possible.
These "privileged" netzen who were able to shoot web for free because they had other sources of income could also be accused of knowing things.
We now have [for example] content creators who build their own workshop and make an effort to figure out something interesting. This is different from people who already have a workshop where they do practical things. The later will teach you stuff that is applicable, useful and/or marketable. It is deeply baked into their soul.
Otherwise you’re just dependent on the popularity of the market, which I don’t think is a great thing all of the time. There are a lot of things I’d enjoy reading or writing that have zero monetary value and thus are strongly incentivized against existing.