A person's caloric and nutrient needs will vary from moment to moment, a suggested daily serving is merely an average value for average people used as an objective frame of reference.
And if we're going to argue whether a food has more or too much sugar than other foods, we need to use an objective frame of reference as a point of comparison.
Anyway, the Nestle hate in this overall thread is just as worthless as the Boeing bashing and Musk Derangement Syndrome seen in other threads.
"An objective frame of reference" sounds like it should be standardized. A suggested serving amount is pretty arbitrary and up to the manufacturer to determine, and is the opposite of "objective".