> It mostly boils down to this: delight customers and iterate as fast as you can.
This is maybe the second phase after AWS found a fit and built a consumer base? Once I am in the housing market, I have a need for everything (mortgage, building contractor, construction materials, designer, hardware and accessories, upholstery, decor, etc).
My entry to AWS started with EC2 in the very early days because it of its commodity nature (any size and shape, for however long, with per-minute billing) and instant availability. The elastic nature solved scale. A lot of people didn't move to RDS until later but it was inevitable.
Everything else followed on from there, cross-sells and up-sells for reliability and convenience were always a click away for captive consumers who were already onboarded.
This is maybe the second phase after AWS found a fit and built a consumer base? Once I am in the housing market, I have a need for everything (mortgage, building contractor, construction materials, designer, hardware and accessories, upholstery, decor, etc).
My entry to AWS started with EC2 in the very early days because it of its commodity nature (any size and shape, for however long, with per-minute billing) and instant availability. The elastic nature solved scale. A lot of people didn't move to RDS until later but it was inevitable.
Everything else followed on from there, cross-sells and up-sells for reliability and convenience were always a click away for captive consumers who were already onboarded.