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> "The news media industry is dying because of tech" is a massively successful myth perpetuated by the news media industry.

Why do you think that's a myth? The news industry was always reliant on advertising for revenue. The tech giants of the Internet era all figured out how to better target advertisements, so a huge amount of that advertising money shifted from news to tech giants (and not just tech "giants" - Craigslist basically killed classified ads, and Craigslist isn't exactly a "giant").

I don't really know if the news media industry is "dying", but of course tech was hugely instrumental in reducing the overall amount of revenue that goes to journalism.




The news industry is still getting money via ads, same as before. The only thing that has changed is the broker that is connecting them to the advertisers. Print media had its own ad ecosystem, and the online one is controlled by Google and Facebook (but of course the media companies can use whoever they want or even talk to advertisers directly). So what is the complaint exactly? That Google shouldn't take a cut? Except that the law isn't even about advertising, it's about link aggregation (which Google also happens to do, but that is completely separate from its advertising arm).


No, the news industry isn't still getting money same as before - the total ad revenue the industry is getting has significantly decreased.

Newspaper ad revenue has simply collapsed (https://www.pewresearch.org/short-reads/2023/11/28/audiences...) and it's not being replaced by digital media as digital ad revenue for news industry (as opposed to total digital ad revenue) is shrinking every year.




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