PlentyOfFish has an incredible reach, especially for a one-man job in ASP.NET. I think it's probably the best example of the power of the network effect I've ever seen.
Given a traffic juggernaut, your focus has got to be on 1) growing it, and 2) monetizing it better.
Given a traffic juggernaut, your focus has got to be on 1) growing it, and 2) monetizing it better.