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I Lost Faith in Kagi (d-shoot.net)
695 points by Tomte 5 months ago | hide | past | favorite | 607 comments



I still pay for Kagi for its search but this has kind of been the problem from the beginning with their org.

- Search has been a breath of fresh air, I wish they dedicated more time to it.

- Orion...is ok? I use it off and on and it is fine but would rather have better search. The premise of the browser is nice but it feels like this could probably be a whole separate company or a purely open source endeavor. It has always been kind of clunky and not something I want to pay for.

- AI tools, I get the multiple pivots and I do believe that more recent advancements in ML/AI will make search a better experience but I do wish they had a little more focus.

- The t-shirts are weird and made me lose a lot of faith in their org. The way I look at it is instead of making their products better, they flushed a bunch of money down the drain for t-shirts and its offensive to paying customers who are paying because they enjoy the product and want it to become better, they don't want a t-shirt.

- I don't care about email, I don't care about other tools, make a great search experience first. Release all of the AI enhancements that you think will make sense, focus, focus, focus.

Edit: As I was adding my comment this post flagged and marked dead. Sometimes HN is weird.


> The t-shirts are weird and made me lose a lot of faith in their org. The way I look at it is instead of making their products better, they flushed a bunch of money down the drain for t-shirts and its offensive to paying customers who are paying because they enjoy the product and want it to become better, they don't want a t-shirt.

Kagi founder here and I want to clarify the train of thoughts around Kagi printing and giving away 20,000 t-shirts for its users.

- Kagi is not a typical VC funded startup.

- It is company I bootstrapped by going all in (meaning I put millions of dollars of my money into it).

- After all these years building it, we are lucky to have such incredibly passionate user community.

- That community is 100% responsible for Kagi's growth as a business through word of mouth (Kagi does no paid advertising).

- We are also famously taking a firm stance against ad-tech, so conventional advertising is not something I want to do.

- To do something as crazy as to start a company that builds a paid search engine and browser you obviously need to be thinking out of the box.

So combine all of this together and I thought that sending a t-shirt to all the people who supported us along the journey made a lot of sense.

The only thing I did not count on is how difficult will be to pull this off as I did not want to settle with less than premium quality for these t-shirts. As a result they will be delayed (my best guess is July/August) and I apologize for that to our users. In hindsight, we probably should have opted out for something easier to pull off (someone mentioned a billboard on 101, that would certainly be much easier).

This did not jeopardize Kagi's finances in any way at any point, nor I would do anything like that ever (as I said I am all in and have everything to lose, so I run a fiscally responsible business). In fact, Kagi has turned profitable recently.

This has also not impacted our ability to hire (we went from 10 people twelve months ago to 25+ now) and it did not impact our ability to ship a great product (check Kagi and Orion changelogs). I would venture to say that most Kagi users agree that Kagi is getting better and better every week with great speed.

So would I do it again? Well let's wait and see what we have in store for hitting 50,000 members mark :)


I work in CX, you should listen to your customers. Your gut got you this far, but to be a profitable company you are going to need to consider the advice and concerns of your stakeholders. Based on your current description, you have two stakeholders (yourself + customers).

If the venture fails, you will ask yourself if you listened enough. Be proactive, address concerns, do not put yourself in a defensive position. Embrace change, be agile, and most importantly listen to your feedback.

Wish Kagi nothing but success, I would very much like a disruptor in this space. Best of luck to you and your team.


This is a forum where people respond well to practical explanations from thoughtful founders.

I don't know if the OP got what they needed from this reply, but I assume I'm not alone in being impressed by the humility and candor of the response and developed much greater affinity for Kagi from some of the specifics of what were said.

I want more companies to have communicative, principled management that invites a sustainable base of like-minded customers/partners and fewer companies that pretend they can please 7B people by radically changing their product every 3 months.


Interesting take. It is valid and don't take my alternative interpretation as suggesting otherwise.

I owned a business for 18 years. For 15 of those years it was my primary source of income. I valued feedback, tried my hardest to solicit as much of it as possible, and always took it to heart (though I had to always try and glean statistics from the sum of all feedback so that I was never spending resources on minority opinions).

What I read from the user was that the company created an optics problem. It wasn't whether the company was losing money or not, it was just that the user is choosing to support that company because they want a really good search engine, and the optics of divesting the company's resources into multiple projects makes it appear as if it could be the case that not enough focus is being spent on what really matters to that user.

What I read from the founder was that the optics issue went completely over his head and a complete dismissal of the user's concerns and feedback, along with a doubling down of the decisions made.

It's not a good look in my opinion. Even though the founder was polite and didn't say anything inappropriate, I would NEVER have responded to a customer of mine like that.


I get OP's take, but freediver is essentially saying that Orion and their other ventures are a part of the vision. To OP and others, it may seem like a side-mission or a waste of resources, but I trust the guy bootstrapping the company with his own money.

Hell, Orion is the first Webkit browser where FireFox and Chrome plug-ins work on iOS. If may seem like a misstep, but I see it as calculated. If Kagi search hopes to ever take on Google and Chrome, they need their own champion.


It's a stretch to justify paying for search, but I do it. To find out I actually pay for a bunch of stuff I don't care about when search is still a work in progress, naw bro, I'm good. I don't go to a restaurant that has a partial menu to fund a race team. Cool that was your reason for opening the place, you sunk a ton of money into something you think it super cool, but I'm actually here for the food and ignored you don't have fryers yet when I thought that me eating here was supporting them coming, not something else.

You are both right. Freediver laid out the vision, and some users are saying the vision isn't what the paying users are paying for. As someone who ran a business like this, GS is telling Freediver this should probably be something to give extra attention to and consciously decide is it the company the vision or the search product people are paying for?


How is this different from Hershey funding a school for orphans from its profit, or Microsoft funding Internet Explorer with some of the price you paid for Windows (theoretically), or any business that uses income from its stable products to fund new products? The only thing I can think is that you are not actually satisfied with the product (search results for a month) and so in your mind you are funding R&D of the product you would like (better search results for a month). In which case, getting upset is understandable, but assuming my analysis is correct, the mismatch is that you aren't buying for the product they are actually selling.


I think GP's point was that Kagi's not a stable product, yet.


> It's a stretch to justify paying for search, but I do it.

I think therein lies the problem for many people. If you're already at a stretch to justify paying for search, any deviation from your assumption of the correct decisions from the company will be magnified.


If this if your reaction, you may not know how a bunch of companies work.


...such a weird response given freedivers announcement of "thinking out of the box".

The vision of a company shouldn't be much of a concern to paying customers of an existing product.


> pretend they can please 7B people

I think the most positive aspect of freediver's response is the implied dismissal of the above. - that their stubborness is genuine, not a more robotic, seemingly hollow, response of concern. As a marketing approach, I'm wondering if maybe that would give you less reach and more impact in general.


You sound like a very good businessman, and a reasonably astute interrogator of user feedback. I wish there were more businesses with people having those traits at the helm!


.. and then the founder decided to harangue the author in email. Guy can't seem to stop stepping on his own dick.

https://hackers.town/@lori/112255132348604770


Yeah.. I can understand where the author's coming from not wanting to be on a call or get emailed by the founder, but this is such an immediate assumption of bad "fatih" on their part, and a tactless way of communicating that, that I don't consider it a great look for the author.

I'm not even arguing people should assume good faith until proven otherwise (I don't think we should, generally). Just that being so steadfast in one's assumption of bad faith is unwarranted.


Surely, many of us maintain a blog where we publish personal reflections, often discussing new technologies we test or try to use. It would truly be a nightmare to personally engage with every business owner, developer, or investor.

If this were an occasional occurrence, I would agree with you, but it seems to happen systematically. Perhaps it's an exaggerated and counterproductive way of reacting.

People have the right to hold different opinions without feeling compelled to try to convince others of their own views or to be persuaded by others' opinions. Accepting that people can have differing viewpoints demonstrates respect for diversity of opinion and individual freedom of thought.

The concept of accepting different opinions without trying to convince each other implies respect for intellectual autonomy and freedom of thought for each individual, while still encouraging open dialogue and constructive engagement __when appropriate__.


IMO the author did himself no favors publishing this email thread.


This was difficult to read. Not a hint of empathy on that thread.


It really does call into question everything in the origt blog post. The emails from the CEO are such a breath of fresh air. Even the typos are endearing. It reads like an immediate, frank, unfiltered reaction, giving an honest expression of his values. and he didn't lose his cool while being repeatedly taunted by the blog author who only wanted a one-way attack amd the last word without listening to a rebuttal.


I think you can read that thread in multiple ways depending on your previous experience.

As a woman who’s had bad experiences with men before, this kind of “no you owe me your time” behaviour usually triggers a “get away from this guy; fast” kind of response.

This doesn’t mean Kagi is necessarily bad or that this was what Vlad intended, but it does for sure reduce my faith in the project. Not enough to stop paying for Kagi, but I’ve definitely gone to the “raise shields, power phasers” stage.


That's fair I guess. That's not meant flippantly, but I don't have that experience so I can only guess. However isn't it best to assume good faith in a non threatening situation?

If this is a regular "trigger point" in real life, I can understand that as a knee jerk, but there's no danger or need for immediate reaction via email, so why judge through that lens once you've identified you're doing so?


>I work in CX, you should listen to your customers.

The only way a customer speaks is with money. If people like what you sell, you'll have more customers speaking with their wallet. If they don't then they tell you so by not purchasing what you sell. Internet commenters (such as myself) do not represent all customers or even a majority. People who are happy with a product usually see no reason to give feedback – especially when it's a small purchase. Likewise, people who hate your product wouldn't purchase it in the first place.


This sounds like a great argument for not listening to anyone, or improving your product or messaging at all. Make the obvious observation that the complainers are a minority (ignoring that vocal non-complainers are also a minority), that their public complaints don't represent the opinions of one or two orders of magnitude of people who won't ever complain (just silently drop), are not ever influential, and that the silent majority support every decision you've made.

The cool part is that as people start leaving your product, complainers will become an even smaller minority, so you'll never have to second guess yourself. Maybe blame it on bullying?


What people say they want is usually something completely different to their purchasing behaviour, and as a business you should listen little to what people say they want and listen much to how they spend their money.

For just about any business, if they were to ask their customers or the public at large what they want, the answer is usually "We want free stuff!". Cool to do if you're a politician, but bad business practice.

There's an old expression saying "the customer is always right", meaning that you can never blame the customers for how they spend or don't spend their money. If paying customers show a certain preference you better give it to them.

People who don't complain but silently drop are speaking with their wallets and that has to be listened to, as I said in my previous post. A business has to listen to customer spending behaviour and not listen too much to complainers. Normal people will give hotels awful reviews if it was raining on their vacation and great reviews if the weather was good and they had fun with their friends. Complaining is a past time to release some stress for many, and a pathological problem for a few. But when it comes to actually spending money is where the truth comes out.

Most people will not like your product and not buy your product, that's the large majority. That's why most normal businesses do not have the same reach as for example Apple or Toyota.

> The cool part is that as people start leaving your product, complainers will become an even smaller minority, so you'll never have to second guess yourself.

You can be sure that nobody second guesses themselves more than business leaders – especially if sales drop or stagnate. That doesn't mean that every complainer is right in their complaints.

As for Kagi there seems to be very many commenters online and in their feedback forums who believe that the main selling point of the service is privacy or extensive customisation. But I believe that the main selling point is search results quality and that everything else comes second. At least if they want to widen their customer base beyond computer hackers.

If you take a look at the Kagi feedback forums, there's almost every week somebody starting a thread where they demand that Kagi implements a very niche feature and then threatens to unsubscribe if they don't do it. Or demands a niche feature or they won't sign up. You can't listen too much to these people, you have to follow your own vision and if people agree with your decisions you'll see it in sales. If not, then you were wrong in your vision.


>and as a business you should listen little to what people say they want and listen much to how they spend their money.

yeah well if I never pay money for kagi and never speak about anything how the hell is kagi supposed to know what they could do to get me to pay for them?


Casting a wide net and see what they catch, like most businesses who are not making bespoke solutions for their clients. Probably there is nothing they could do that would make you specifically pay for them.


Terrible take. A complaint is worth twice a compliment because complaints are actionable. And both are worth more than silence.

That doesn’t mean a business needs to acquiesce to every little demand. But “just listen to the money” is a horrible path for product improvement.


> because complaints are actionable

plenty of actionable complaints are just wild goose chases to nowhere.


Sure. A complaint of “why did you give us t-shirts?” isn’t very actionable aside from perhaps being more verbose as to why. But something like “Why are you guys starting an e-mail service? Most of us just want a good search engine with perhaps a simple LLM attached to it for base things like summarization” is definitely actionable.


I would like a Gmail competitor with solid email search, so that wouldn't be a strange side show for me, if anything they'd be copying Google's evolution in possibly a pro-user way that might be game changing in similar ways Gmail was game changing when it came out.


The problem is, there are many customers. You should listen, but that doesn’t mean you have to agree with everything or submit to every demand. I for one find Orion useful and it would be a bummer if it was scrapped because of a single comment on HN. Also, “I lost faith in a company because it made T-shirts” sounds a bit hyperbolic to take seriously IMO.


> I work in CX, you should listen to your customers.

...and to be clear, Hacker News is not a representative sample of their customers.


> ...and to be clear, Hacker News is not a representative sample of their customers.

I am a customer and I learned about Kagi here. I assume many people are on the same boat, so I wouldn't be so sure about that.


FWIW I'm a customer and had never read about it on HN until this post. I learned about it from a private Discord programmer community.


Same shit, really.


> I am a customer and I learned about Kagi here.

Perhaps I should have said "target customers" where I said "customers", I don't know. But it should not be surprising that "being an HN user" correlates strongly with "finds out about things on HN".


Kagi does zero advertising, only word of mouth (or from social news sites).

I would strongly bet their primary source of customers came via a HN referral.

We are literally their Target Customers.


In fact, HN is the only place I’ve heard anything about Kagi. I’ve done my best to evangelize to non-HN friends though :)

If anything, I’m interested in what the evolution will look like as their customer base expands beyond HN types…


I think that statement is generally true for any random company, but I think for a company like Kagi, HN users are actually a lot more representative of their user base.


Kagi has always explicitly gone after Hacker News readers as their target customer.


That reminds me of the faster horses quote I'm afraid.

Or you know, that all cell phones had to have a physical keyboard. Until they suddenly didn't.

[Never tried Kagi, but let the man do his thing.]


Maybe customers were wary of having 1 ton of steel barreling down the street. And there's no ergonomics in phones. Their prime quality is portability. Ergonomics has been sacrificed to convenience.


Iirc it was said that speeds over 30 km/h will kill you too.


A ton of steel bearing down at those speeds will do so handily.


worldwide over 1 million deaths a year...


How many of those were wearing seatbelts?


very few pedestrians involved in accidents with cars are wearing seatbelts


It's interesting to see the change in discourse given the opposition to seatbelts from this thread: https://news.ycombinator.com/item?id=39977058


This is a very weird answer. People who are paying for your service want you to succeed, they want an alternative to Google search. Many of them (like the article above) explicitly say they don't want a t-shirt, they just want a better search product from you.

After all this very valid, very sensible feedback, you're commenting here saying "you need to be thinking out of the box" and trying to justify all the time, money and energy you spent on those t-shirts. Your customers are complaining because they want you to succeed. If they didn't care about you, they'd just cancel the subscription and move on. And your response to it is "nah, what we did was right" and not "yeah, maybe we shouldn't have spent all that resources on a stupid t-shirt that nobody wanted"?

I just don't get it. And what are you gonna do when you hit 50K members? Are you planning to send an entire wardrobe (from undies to a suit) to all your 50K customers (assuming IF you ever hit that many customers)?


I am a little lost here. So correct me.

The Founder of the company decided to pour in his own money worth of millions ( assuming that is true ) into the company. He bootstrapped it.

They were on track to becoming profitable. And now, as the replies shows they are now profitable.

He decided to spend some money to buy everyone a t-shirt as a gift.

And all I see is not thank you but anger and frustrations. Pointing to waste of time as if the product is going downhill or not iterating fast enough. But in fact according to changelog they are doing pretty well.

Spending my own money to say thank you in my own way and all I got was, all these negativity.

I just don't get it.


Kagi is playing against the likes of Google and Microsoft, who have infinite resources. Search is not a fight one can win casually. Every dollar, minute that is wasted on dumb stuff like t-shirts is an opportunity wasted on improving their core product.

Read the article, the author clearly lays out how Kagi is scattering their attention, money and energy on things that do not matter one bit.

He decided to spend some money to buy everyone a t-shirt as a gift.

A gift that nobody asked for, a gift that has zero impact, a gift that took their attention, time and money away from their core product.

Let me repeat - people are complaining because they care, because they want Kagi to succeed. Google search has gotten so bad that people are desperate for an alternative. Instead of taking it as "people are mean to us", perhaps Kagi should take it as "let us listen to our customers, they really do want us to succeed". If you see it from the perspective of a Kagi fan/customer, your opinion might change


I wonder if the t-shirts could be considered 'marketing'?


cause for their guys, search results and things related to search experience is basically everything, some stupid gift like a t-shirts just let people support them think they spend money at somewhere they just dont give a damn, despite kagi is get better now, but this behavior just bother us computer hacker :)


I don't think it's that weird at all. Nor did they say the "customer" needs to think outside the box (what a great misrepresentation). They were just explaining their thinking process.


I never said they said the customer needs to think outside the box. They claimed that they had to think outside the box (as if no company had sent promotional t-shirts before and as if promotional t-shirts is some kind of groundbreaking idea). I did not misrepresent anything


Yeah, I love that "free t-shirts" is classified outside the box thinking.

Oh, and nitpick: It's outside the box, not out of the box...


"Kagi does no paid advertising"

I remember Daniel King's PowerPlayChess channel recently started promoting Kagi, doesn't this count as paid advertising or is this deal something else?


You are right, we started doing that last week so technically we are doing marketing now.


It really does seem like you’re being a bit too unfocused Vlad.

Delivering high-quality search over the entire Internet, higher quality than Google, is something so complex that even if you were literally the worlds smartest person and all the other Kagi employees were number 2 to number 26, there would still likely be stumbles at least once a year on something.

Because there’s like a million gotchas hidden along the path to just reliably matching Google search quality circa 2010 in the 2024 environment. Let alone delivering a high-quality browser, AI tools, etc., on top.


Serving optimally performing ads to billions of global users is a radically different problem than serving optimal search results and accessory features to a self-selected 50,000 or 500,000 customers.


Hence why I specifically said search quality without mentioning a large userbase...

Did you not see the last part on your end?

Plus, if anything a small userbase makes it more difficult for quality search because the long tail is still effectively infinitely large, relative to the competencies of a single decision maker, but now there is only have one user searching for any random super niche topic maybe once a month, in total.

So they can't even a/b test or rely on customers reporting in on the real situation because it is too sparse.


The point is that search quality is subjective, not objective, and the two companies are each structured to approach it very differently.

In pursuing billions of global users across all demographics and trying to maximally monetize them through ads, Google is pursuing an entirely different measure of "search quality" than Kagi.

Google delivers their version of search quality when a rice farmer in Thailand and financier in the Bay Area both reach for Google when they want to find something online and then get distracted by an ad.

Meanwhile, Kagi gets their version right when they have a profitable base of happy customers. They can make different and more aggressive assumptions about the needs of their users, solicit and digest direct feedback about those assumptions, and optimize a product that delivers superb search quality for their niche.

They're completely different technical problems that only occasionally intersect. Their engineering teams aren't competing with each other.


Even if the entire customer base was limited to only HN users with karma exceeding X amount there will still be thousands of searches per day in obscure niches, just each one in a different niche.

So I don't see how Kagi can avoid having to deliver quality search results in millions of niches. Just at a very low frequency compared to Google.

Or are you suggesting to not bother with search quality past a certain lower threshold?


I'm not convinced it's actually that complicated.

Google search has been bad for a long time. It's clear they serve their customers (advertisers) quite well, but as a user of their search, they're not particularly impressive.

The biggest problem is a problem of scale: being the biggest search provider means Google are targeted by SEO, so it's harder for Google to sift out the AI-generated garbage--Kagi just isn't involved in the arms race that Google is. But as a user that's not my problem; I'm not going to tolerate bad search results out of some sense of "fairness" to a corporation. And Kagi is delivering real user-centered features which are, frankly, obvious, i.e. Google should be embarrassed that they don't let you filter/prioritize domains or search within lenses like Kagi does.


I could see Kagi being able to sidestep maybe 95% of the 'arms race'.

But even the remainder will trip them up every now and then.

If these periods last only a few minutes it probably won't matter but if it lasts a few days or more then it's very likely to impact customer retention.


> Because there’s like a million gotchas hidden along the path to just reliably matching Google search quality

I don’t know about you, but the reason I’m paying for Kagi is because their search results are reliably better than Google.

That may be because all the spam optimizes for Google, but noneless they’ve already done the thing you say they should focus on.

As long as the search quality isn’t compromised it doesn’t matter to me what they do with my money.


Hi, Vlad. We've met before, I'm the person whose 70-year-old mother is using Kagi. I also have actively been trying to move people to Kagi for some time - even paying for their accounts. The biggest block I face is not brand recognition. It's a lack of An Android app.

To move my mother to Kagi, I had to install Brave Browser on her android cell phone, make it the default browser on Android, change Brave's default search engine and create a desktop shortcut to it.

Android is ubiquitous in Brazil. I won't be able to move much people to Kagi with a process this involved.

Happy to chat further about this topic if you wish, privately or publicly.


Appreciate the response. I hope while some of it, including mine might come off as critical or uninformed, it truly comes from a place of love for the search product.

I still don't agree with the shirts and I think the overarching point is the shirts seem like a common theme of trying to do too much. I hope my thinking is not true and I wish the best success because I love Kagi.


I'm not a user, but you must have found a great market because your users are anxious about the company failing. The fact that they spinned the fact that you were able to create a company and a whole t -shirt operation on a marketing budget as a bad thing is telling. You're doing great. The t-shirt op is a great investment an will return a great value.


Keep going! Kagi is great. Years ago nobody thought Google could be challenged and that nobody would pay for search, yet here you are.


do they have a decent subscriber base? i thought it was still very niche


Somewhere between 20,000 (number of t-shirts sent out) and 50,000 (their stated next target). Not too bad for a startup but a drop in the proverbial ocean of search.


They have a live tracker of subscribers, 25,785 at time of posting comment.

https://kagi.com/stats


how one can run search engine on 2-3M annual budget(with assumption avg subscription is $10/m)?..


Honestly I'm astonished there are only that many.


How? For the vast, vast majority of people, paying for search is insane. And that includes the people who pay for other services.


Judging from how often Kagi comes up here (HN), I actually thought they were far bigger than they are.


The percentage of HN users in their customer base is very probably far higher than the percentage of HN users in the general population. Many orders of magnitude ;)


Why don't you read the post you're commenting on? The answer is in there.


cause commenter was making claim that was not grounded in reality so i thought i missed something


Thanks for your response!

Honestly I get the T-shirt part this way. You got to Doo crazy stuff as a start-up. I also get that you try ai stuff. As long as you keep up de search.

However what scares me is the apparent lack of knowledge about privacy, gdpr and what is PII in a product that, to me, is all about privacy. Have one person in the company be an expert in privacy and GDPR etc and use their insights, since it is critical for your right of existence.


I got the same impression - the lack of understanding of the basics of GDPR makes them look as amateurs, not professionals trying to raise the bar for privacy. I was considering using Kagi, but this is a massive turn off.

They'll likely discover that GDPR is not that optional as soon as a customer (or a competitor with a grudge!) reports them to their relevant national privacy/personal data protection authority, after which they'll get to have a very uncomfortable conversation where they will not be able to use those arguments


It’s very simple to just not have all that much PII or customer data. At that point you can more or less ignore GDRP.


Kagi is a US company. GDPR is not a US law.


Does not really matter as long as they offer it in EU countries.


Even so, it doesn't matter unless the CEO ever sets foot in the EU, I suppose.

(Do you regularly check to make sure you're obeying laws in countries you don't ever intend to visit? No? Then why should Kagi?)


This should matter if Kagi ever intends to do business in the EU.

I suppose a serious breach of regulations, and if Kagi decided to ignore fines, apart from a bad reputation, could ultimately lead to things like judicial decisions of blocking access to the website or blocking payments for EU customers.


I think this is an interesting topic.

The scope of GDPR is clearly including businesses operating from the US, but has any company registered only in the US ever been fined by EU?


To your point: From the original post it was mentioned they created an entity in Germany (for the T-shirts).

This means they're exposed to GDPR not only indirectly by serving EU citizens but also directly by operating within the EU.


Yesterday I realized I had 75 tabs open on my mobile web browser and decided to do some trimming. Anything I was confident would come up again and didn’t need to be held onto got closed, including a tab for Kagi. And now I find Kagi has come up again, and I really liked reading this message so now I’m opening the tab again and almost certainly subscribing


Very interesting!

Quick (but difficult) question: do you foresee there arising a reasonably reliable way to filter out the coming wave of ai spam? I’m told that half of Twitter is bots talking to each other at this point, and I’m sure this is coming to other media as well. Eg, massive, massive waves of content marketing, sock puppets, etc.

Is there reason to be optimistic that you or other actors will be able to sift through it?


Yes, significant part of our effort is to build technology that detects LLM spam. We have a working model that detects LLM generated text with 90% accuracy currently. The plan is to integrate in search results and make available as an API.


And just out of interest: what is the rate for false positives? An accuracy of 90% sounds very decent, as long as it doesn’t also filter out 10% of legitimate content.


10% of infinity is infinity.

That's as good as 0% accuracy.

And AI text will keep changing.


Sounds like a cool place to work. I'll check back for an opening in TypeScript / Rust backend.


I really appreciate that the $200,000 free t-shirts are delayed. Icing on the cake in my opinion.


Please please please take Hacker News' opinions with a very large grain of salt. Many of Hacker News' users work at garbage AdTech companies and there are often people posting here who say things like "I for one enjoy targeted ads" (that's an actual quote). This place is not representative of your customer base.

I love what you're doing and will continue to support you at your Professional tier as long as you continue doing what you're doing.


For my own business (epaper calendars), HN has been a great source of feedback from potential customers. People here are both direct and kind with their feedback.

The thing you have to keep in mind is that HN is a very specific niche of the Internet. But for a slightly nerdy, not mass-market, product like mine (or Kagi) this niche is a great place to grow.

You just have to be mindful to see the feedback through the lens of the fact that you're talking to a niche audience and keep an eye on what a broader market might be looking for if that's where you're planning to go


If HN is not representative of the customer base for a paid search engine, then what is?


That's a difficult question, but I think we can pretty clearly say that a user base with a high concentration of AdTech workers is probably a bit biased against a company that is pretty clearly anti-AdTech.

The number of times I've heard people extol the virtues of targeted ads on this site is absurd. I've even heard folks here say that Google ads are more helpful than the search results as if that's a good thing. And these are far more common comments here than comments in favor of actually returning good search results or aligning your income with user interests.


I would think people in AdTech would be first in line to pay for a search engine that avoids AdTech. They understand how the sausage is made. They want the rest of us to use the AdTech products but they themselves are going to avoid them where possible.

How often do you think the CEO pf Delta Airlines flies in first class versus on a private jet? My guess is only often enough to gin up a little PR.


Sure, but that doesn't translate into people telling the truth online.

And to be clear, I'm not even talking about being intentionally dishonest. AdTech workers likely believe the pro-ad propaganda they spout because they have to in order to live with themselves.


I agree. My look about HN for privacy-focused topics changed after YouTube's blocker war. I realized there are many privacy-truder-tech workers here, and their comments were largely structured smartly to lighten how awful those "tech industries" are.


HN is probably more representative of the customer base than your preconceived notions and hostility. I imagine a large base of the current 20+k users are via HN.


Is there an estimate of HN's userbase?


> there are often people posting here who say things like "I for one enjoy targeted ads"

You can find some people on HN who will say anything. That's the nature of a large distributed community.

But I also think the fact that there are people who would say that is a good thing. I despise ads, ad-tracking/privacy invasion, etc with a passion. I won't use anything that has ads. I won't even install most apps, even paid/premium, if they collect personal information. So you know my biases.

Their argument is a whole lot more nuanced (and better) than you are presenting it. The main point is that they find (or consider) ads to be useful for helping people find new products they might be interested in. And that does quite obviously happen sometimes (how often is very much up for debate though(. For them, the privacy tradeoff is worth it. I would guess that a portion of people who agree with that would fall into the "what do I have to hide if I'm not doing anythign wrong" camp. I think they're nuts, but it is an interesting viewpoint to consider that is a lot more nuanced and contextual then just "I enjoy targeted ads."


I prefer internet ads to Billboards. Billboards are disgusting.


I prefer billboards, but I think that’s probably because they are exotic for me. We don’t really have them in Germany (or at least where I am), so when I see them in South Africa, they are always this cool and interesting thing.


As a south african, you get desensitized and I dislike them deeply. They always take my focus off the road or sometimes are lit up like the sun..


I agree there should be less billboards in this world.


> Kagi does no paid advertising

Because of adverse selection?

Users that are users because of marketing are somehow different?


I meant digital advertising, like ads in search engines and websites - stuff that has gone out of control and we are actively fighting against. I would consider a billboard or sponsoring a podcast for example.


Billboards are ethically and morally disgusting.

It is trying at all cost to make drivers lose focus of the road to see your advert, putting themselves and the people around them at risk of a road crash.


Billboards on inbound roads to major US tech hubs, beyond just SF/NYC targeting bedroom communities with families, seem worthwhile.

As does some sponsorship a la the VPN ads my kids see constantly in content heavy educational videos.


Instead of giving away t-shirts, can't you make the AI tools open source? They are clearly not up to the task yet so you might as well build a nice AI community first.


We are not developing LLM models.

AI tools that Kagi uses like vector database search and LLM connectors are already open source.

You can find these in our Github:

https://github.com/kagisearch/


I'm a deep technical nerd, but I approach Kagi from a basic user perspective.

Things I love and can't live without:

- When I search for something, I don't have to deal with weeks of whatever I searched for coming up in ads on every web page I visit.

- I don't feel like "the man" is snooping on me in some sort of weird dark social credit score thing. (I literally got a call from Google once offering me a job based on what I'd been searching for. Flattering, but totally freaked me out)

- The quality is good for non-local things

- I'm the customer, not the product

- That makes things like blocking or enhancing sites possible

What I'd like to see improve:

- I don't want AI. I don't want summaries, I don't want hallucinations, I don't want assistants. I don't want it.

- Local results and map integration. When I click on a local result, actually having the map go to the result I clicked on. Currently this doesn't work well.

- Hours for local businesses.

I find myself still going to google for these things, and while it doesn't seem like a lot, aside from work stuff those kinds of searches are probably 80% of what I need. Where can we go for dinner tonight that's near by and still open? Who has all-you-can-eat deals near by? Where can I find some floating shelves to put in my office near by?

Those are all examples of things that Google does really well, and I don't have much luck with on Kagi.

I agree with the author that I'd rather see the quality there improve before AI features.


Personally I love the AI tools. The summary tool is what got me converted from the trial to a paying user.

Quality is there for the most part, IME, but I definitely agree that their local features need a LOT of work.


> I wish they dedicated more time to it.

What changes you have in mind to search functionality? I feel like the core search is rock solid as is, but they address search quality reports on their feedback forums all the time.

To me, the AI features (and specifically how they are only used when you opt in per query) are enhancing search, and the time they have been allocating to those features has continuously improved Kagis utility to me.

Note: I subscribe to Kagi Ultimate, so I use some AI features that are not available in the base plans.


I love Kagi, I'm an early paying subscriber, but I think the quality of their results is overstated. Anytime you get past result #5 or so, the results just get _weird_. If you have to do deep research on something, you'll often get pages that seemingly have nothing to do with the query, or these class of pages that seem to be poor answers to common queries aggregated together.


I hope not to sound like I'm blaming you, but do you actually use the features that are unique to Kagi? Over time my manually configured block/lower/raise/pin list has continuously grown, quickly leading to higher and higher quality search results. I also have integrated custom lenses and bangs into my workflow more and more over time. I often end up searching seemingly very generic things and getting exactly what I'm looking for in the first or second result. Maybe my results after the first couple are weird too, but it doesn't really matter to me because I don't actually get very deep into results most of the time.


Google results were rather like this in the golden age of Google searches. But the bad results can give you an idea of how to tweak your search to get what you're actually looking for.

The modern, more polished Google search can make it literally impossible to find things that exist, because Google tries too hard to provide what it thinks you're looking for.


DDG is like that. If it can't find any more matches it seems to spam random results.

I tried Kagi and really enjoyed it but the pricing tier doesn't sit right with me, it's not that much better than DDG for my purposes. All these monthly subs start to add up. I'd be happier if there was a lifetime tier.


> DDG is like that.

DDG and Kagi both use Bing data. That could be the reason


How much would you drop for a lifetime license of a product like this?


A lifetime subscription on a service for a one-time fee has so many perverse incentives I wouldn't trust a company offering this.


Ok, maybe it’s not that the quality of Kagi results is so high, it’s more that the quality of Google results is so poor. Just not having to deal with all the spam is a winner to me.


- Localized search is not a great experience

- Business listing search via maps is not a great experience. Maps and searching on maps are a more important endeavor than browser and email when thinking about the ecosystem.

- AI is definitely important but so far none of those features (afaik) have trickled down to non-ultimate users. From what I have seen, features have been removed from the regular plans.

- Remove reliance on using bing/google searches.

- Search is not a one and done operation.


> What changes you have in mind to search functionality?

Reverting the changes from around December that made it next to impossible to search for language-agnostic or English terms in another language.

Also reverting the changes over time that brought them closer to google or DDG and ignoring search terms unless you use verbatim or quote everything.

Kagi used to be about being explicit, but it’s slowly turning into the same "we know what you want to search for, so STFU" that all the other search engines are.

User since December 2021.


I paid for the 1 year plan, because I was excited about a company that was only for search, and provided good search by nature of people paying for it (so no ads and fair ranking)

I have noticed the search has gotten worse in the ~7 months I've been using it, I started using Google more and more, and I was not planning to renew. I still use it, but after reading this article I'm definitely not going to use it again after my 1 year ends.

They aren't prioritizing the only feature I care about.


> I feel like the core search is rock solid as is

Certainly not. I still get a decent amount of AI-generated blogspam in my results. Yes, it's great that Kagi offers me the option to manually block sites I don't want in results, but that's a workaround, not a solution, to the AI-generated spam problem.

I don't know if it's possible to detect this sort of crap automatically, but IMO this is the biggest threat to web search today.


Search quality requires maintenance and continual tuning. It's not a one and done "add more functionality" kind of product.


Fair. I was trying to make the point that they are already dedicating time to continuously tuning based on feedback on their forums.


The search quality tanked massively about two months ago, and is now almost as bad as Google.


I mean they could focus on actually building out their own search engine as an example? (i.e. moving further away from using Google and Bing APIs)

It's just a matter of focus with a team of that size.


Re the t-shirts: last time I checked the were private equity not VC and priced their product for profitability not growth.

Would you be upset if they had just donated that excess to charity?


So if I understand your comment, you are suggesting that they went and raised money to make t-shirts?

Not upset in the slightest, I love Kagi search and want to see it continue. Merch is a solved problem and there was no reason to bring it in-house and make such a big announcement around it.


I'm suggesting that self owned companies are allowed to and often do spend absurd amounts of their spare money on pointless things like marketing or internal transformations.

The difference they don't tell you about their internal accounting so you don't join the dots.

Start ups burn money on silly things like offices way too nice for what they need all the time. That's much closer to unethical than a company with no real duty to outsiders throwing away money.


I don’t see any claims that they are unethical. “Losing faith” seems to be being used more like losing hope or something. People are worried that they are doing things that seem a bit wasteful because they don’t want them to fail.


> I'm suggesting that self owned companies are allowed to and often do spend absurd amounts of their spare money on pointless things like marketing or internal transformations.

Bradford Shellhammer (fab.com) wanting to speed run getting his United Global Services (invite only, elite tier, qualification criteria believed to be $50K annual base fare spend or 150K miles/year) so would fly back and forth between New York and Frankfurt every week, first class, while laying off employees left right and center.


I think the difference being that the niche customer based with Kagi is what will keep the lights on going forward. People share these feelings because they love the product and want to see it continue. Instead of taking it as hostile, it really comes from a place of love and wanting to see success. Very little to do with how you see it.


No one is saying self-owned companies aren't allowed to do things like that.

But we are still allowed to criticize moves that we think are counter-productive or a waste.


Maybe they wanted to make T shirts. Who knows. I don't get why people are up in arms about it.


False dichotomy. They should be plowing that money into more R&D, or, absent the current ability to do that, saving it for a rainy day.

As a paying customer, I want Kagi to succeed. I want Kagi's search offering to keep improving. Spending a couple hundred thousand of the company's money on t-shirts (one that I would receive, as I was a fairly early customer) sounds foolish to me, regardless of how much the founder is personally invested in the company, and regardless of whether or not he'll invest more of his own money to keep the company growing in the future, if needed.

I'm still bullish on Kagi's future, but things like this (and things mentioned in the linked article as a whole) make me a little worried.

> Would you be upset if they had just donated that excess to charity?

Probably! When I was at Twilio, we participated in GitHub's charity dodgeball tournament a few times (early last decade, I think). The cost of admission was $3000 per team, and would go to charity. After a couple years doing it, finance started getting uncomfortable with it. We were a private, unprofitable company (now Twilio is, of course, a public, unprofitable company), giving away money that our VCs had invested in us.

Initially I rolled my eyes, "just the bean-counters doing what they do best: whining about every bit of spend". But later, looking back, I realized they had a point. While $3000 wasn't a lot of money in the grand scheme of the company, what benefit was spending it actually providing the company? Ok, so 12 or so employees got to go and have a fun day at a rec center, boosting morale for them. We got our logo on the website for the tournament, which was maybe a little visibility/marketing. But was that really worth $3000 of our VC money? Maybe it was, but I don't think it's an obvious "yes".


> Would you be upset if they had just donated that excess to charity?

Yes.


Would you be upset if they just paid themselves a higher salary?

Do you think they charge too much?

Do they charge more than you think it's worth?


Depends on if those higher salaries actually motivated higher productivity, commensurate with the increase.

Or, at the bottom end, if their previous salaries were barely ramen-style living wages, I would be glad that they have become able to pay themselves enough to be comfortable.


> Edit: As I was adding my comment this post flagged and marked dead. Sometimes HN is weird.

I'm a full Kagi shill. But I also want the stuff I like to remain stuff I like and reasonable criticism is the path there.


orion is the only browser i use on ios as it supports uBlockOrigin and a bunch of other extensions.

i’m glad they spent the time and effort on it.


Orion is my daily driver and I hope they don't crush that. It has bugs, but it works.


As a "hard-core" Kagi user:

1) I legit can't fathom going back to Google or any other search engine. I don't know what I'll do if they go under.

2) Investing in integrating AI into their search is absolutely vital and I like a lot of what they're doing there

3) Everything else, including the insanity of the t-shirts thing, is a complete waste of time and money. I don't understand what their strategy is if it isn't to set money on fire.


Investing in better search is absolutely vital, and AI may be the right tool there, but I don't care about the AI. I pay Kagi to be a better search and informational retrieval tool, not to do AI.


It's not like they've gone all-in on AI though. Going through their changelog https://kagi.com/changelog it looks like they regularly make improvements to their core product and there've been a lot of significant QoL improvements in recent months. Just the Wolfram change alone has cut my need for Google significantly.

The one thing I really hope they put more work into is searching for local news. That's one of the areas where I still have to turn to Google.


I can't speak to the t-shirts. I was on duckduckgo before Kagi and also can't imagine returning there. I don't know what they're doing there but it's not improving. And yeah I am so with you on 2).

It seems like (again, t-shirts aside) Kagi is throwing a bunch of stuff at the wall to see what sticks. I hope they're having fun because I sure am.


I considered investing a small amount in them when they were raising a round from customers since I loved the search product so much. I too can't imagine going back to anything else, especially now that I have prioritized and blocked domains set up perfectly and added lenses, and this stuff works across desktop and mobile!

I've been mildly regretting not investing up until 5 minute ago when I read about spending 1/3 of that on the t-shirt factory.


The claim that's made in this blog - that Kagi 'owns a t-shirt factory' seems disingenuous, or lazy at best. Kagi's own blog says that instead of going with a major branded merch manufacturer/distributor, they chose to work with a small print shop instead. Nothing about blowing funds on an actual factory/print shop. "Owning a merch operation end to end" just means they're not paying some manufacturer to do production, warehousing, order fulfillment/drop shipping, etc.


I do not understand this distinction. Either they "own" the merch operation "end to end", or they don't. You can't have it both ways.


You can contract facilities or output percentage. You don't have to only "own it end to end" or not.


If you contract facilities then you don't "own" the merch operation "end to end".


Kagi's post says further down that they

> allocate[d] nearly a third of our investor-raised funds to produce and freely distribute 20,000 t-shirts

Though it sounds like they don't actually own "a t-shirt factory", but rather a t-shirt distributor.


I agree, but not necessarily that AI will make results better. Search engines already rely heavily on heuristics, and I really doubt that LLMs or vector databases are going to improve results in any combination. At best, they will overfit results to the lowest common denominator.

What I want is a search engine that supports full-text queries with exact matches. This quite literally no longer exists anywhere, and maybe that's because it just doesn't scale. Nevertheless, I would find a lot more value in a search engine that returns exact matches. Someone will probably reply saying that Kagi, DDG, or The Google do exact matches with quotes, but this is not true. When it works, you've just gotten lucky. At best, it will filter out inexact matches, but that doesn't mean it will actually return every exact match in the index.


Agreed, I want that + the page ranking that Kagi has, and literally don't care about any other features.


Yeah, the page ranking is great. Same with lenses. Though I wish they would improve the lenses. They're pretty basic.


I agree pretty much verbatim. I don't see how anyone could criticize them for getting into the AI game as well or at least using a 3rd party AI software for some results. That would just be silly these days. I like Orion browser but to be honest firefox does what I need.


Totally agree on all points. I don't believe I have the technical capability for it but both the fear of losing great search and the lack of direction has made me think about what it would take to replicate the search experience.


> Everything else, including the insanity of the t-shirts thing, is a complete waste of time and money.

Presumably the tshirts are a marketing cost that they hope will lead to greater brand exposure and more subscribers.


They should've spent it on a marketing agency, because I don't know how a shirt which doesn't even have the name Kagi on it is supposed to give them brand exposure.


A shirt that looks less like an ad is one I’d actually wear.


Or advertise on a billboard along Hwy 101 as you enter San Francisco.


I was giving them the benefit of the doubt up until this. Wtf? I’d be happy to wear a brand t-shirt “Kagi” and that’s it.

What an own goal. I’m sure it made sense to them but I’m worried they don’t truly understand their customer base.


I agree with a lot of your sentiments, but we’re just in peak ai I think.


I'm actually looking forward for the t-shirt...


Kagi’s killer feature is somehow managing to get literally every post about them featured on the front page of HN.

If they fail with all of the free marketing they’ve been gifted by this community I can only shake my head.


A lot of us either use them or have used them in the recent past


I've been using Kagi only for a couple of months, so I'm still very much in the honeymoon phase. Perhaps they're still searching for their identity. Very much hope they rest independents and good at web searches.


I can't stand the randomness of how posts seem to be getting flagged more and more on HN. Seems like if a post is flagged and killed a reason should be given somewhere on the page by the flagger. Educate us on why our discussions should be off-limits, please. It would also be interesting to see if certain topics are always flagged by the same individuals and patterns emerge.


FWIW, this one got unflagged pretty quickly.

I didn't flag it, but I came close just because the tone of the piece is so sensational and needlessly aggressive. I left it put because it's the first negative Kagi piece I've seen and I didn't want to silence an alternative perspective, but the quality was definitely below what I hope to see on the front page.


It’s a pretty good thing to discuss though?


I'm a subscriber simply because their search is far better than any available alternative. That's the primary thing I want from them and so far they're delivering it at a cost I consider fair.

Their other projects are not interesting or useful to me, but so far I can simply ignore them. Yes, on some level I wish they'd focus and quit wasting money and energy on things I don't care about, but that's really not my affair.

The one growing reservation I have is with regard to Vlad's/Kagi's actual, boots-on-the-ground approach to privacy. Kagi necessarily has the ability to know more about me than almost any other company. I want to see them demonstrate strong and unwavering commitment to respecting and protecting my privacy - through policy, technology, and careful and continuous vetting of partners. Expressed disinterest in collecting or capitalizing on my data is not enough, and seeing Vlad's communications in which he casually shrugs or responsibility-shifts to a third-party heightens my concern.

For now, I remain a customer - but a wary one. I've stopped actively recommending Kagi personally and professionally because as a privacy advocate, it increasingly feels irresponsible to do so.


I've been curious about Kagi but the idea of running all my searches through one company while logged in worries me. Yes, I realize most people do that with Google and could care less, but I do. For me to try Kagi I'd need a much firmer commitment to user privacy, not the wishy-washy hand-waving portrayed here.


This is my primary concern with Kagi.

The founder posted comments on hn assuring that they take privacy seriously, and I believe him, but most commercial companies (including the big ones like Microsoft) also claimed to take privacy seriously. Look at what they are doing right now: Blatant violations and even more blatant lies.

Search is a deeply personal activity. It can reveal far more information about the user than financial statements, health records, privileged attorney information, or library reading lists. Kagi therefore must _at least_ meet the same sanctity, privilege, and protection standards afforded to those parts of life. At present, Kagi does not meet these standards through technical means, and governing laws certainly fall short of compelling Kagi to meet either.

So while I appreciate what Kagi is trying to do and wish them success, I cannot see myself using it in its current form. Local (private) LLMs and fact checking through search engines that aren't tied to my PII simply provide a superior experience. At present, it's simply impossible for people like me who want better search and are willing to pay for it to become customers of Kagi. I find that to be a real shame :(


For google it probably does not matter if you are logged in or not. They know who you are anyway when you do your searches.


Yup, I also find it an awkward point that Kagi is a pro-privacy company but they're sitting on top of an information gold mine. Google has to infer who you are whereas Kagi just knows. Your credit card too.

And to continue down the road of AI proficiency, Kagi will need to retain a lot of data.


Kagi is for corporate (high 'DR' websites) Google for SEOed wordpress spam

Very annoying being a hobbyist website in the middle of it I'll tell you that much


As a paying user since day 1, I do not give a rat's arse about AI. In fact, I have moved away from Google because they have focused so much on AI their search got worse to the point of being useless.

I paid for a good search engine that respects my queries and does not try to outsmart me. The more Kagi focuses on AI, and making an """intelligent""" search engine, basically replicating Google's missteps, is the day I stop giving them money. I've already been noticing some of my keywords are being ignored or reinterpreted. Please stop that.

I don't care about email either. I am paying Fastmail for it, and I certainly know better than to attach my search history to my email account, especially when it's from an AI company. Is the goal here to copy Google?

To all startup owners: there is more to software quality and user experience than trying to fit the AI buzzword in anything you do. Stop following the hype and focus on building a damn good product.


100% agreed. I was disappointed when Kagi launched their AI thing but I had hoped it was just a small side project or something. If it's truly a major focus for them I'll be ditching my subscription. Also not jazzed about their browser and email etc.


The T-shirt thing is dumb and a waste of funds, but TFA describing it as "owning" a T-shirt factory is an exaggeration that makes me question most of the framing of the rest of the article. They partnered with an existing entity in Serbia, what they did set up was the means to distribute them. Still not a great look and definitely still a waste of funds, but if every criticism takes this same form—take a legitimate criticism and blow it out of proportion with exaggerated language—then it's important to take the article with plenty of salt.

My own experience has been that what I get month to month is worth what I pay. If the project is sustainable, then I'll get to enjoy it into the future. If not, I'll get to enjoy it while I can.

A search engine isn't like an email provider or even a web browser, there's basically no lock in that makes transitioning later difficult if something changes for the worse.


> If not, I'll get to enjoy it while I can.

Sure, but what happens with your information after that is also very important. What's for me very concerning after reading the article is not a T-Shirt factory or burning budget, but the their attitude towards privacy.


For my part, I trust that they aren't logging my searches and I don't put any sensitive information into the fields that are persistent. If someone eventually buys Kagi then they'll be able to learn that I block Pinterest and boost MDN, which is way less information than Google collects and stores about me, and it's information I'm happy to divulge to get the service I want.


> I trust that they aren't logging my searches

I did trust that, before reading this article. The founder's attitude toward privacy -- based on what he's said in the Discord -- worries me, and some of that trust has been eroded.


Yeah most of the stuff like AI doesn't concern me. It's a good product so I pay for it.

Personally I think the t-shirts look great and I'd love one.

The only thing that concerned me in that article was the disregard and / or misunderstanding of GDPR.


It's so silly. Google/Bing are wasting money too but the difference is you don't see it. And yes, we're "paying" to use those services too, just not with our own money.


I really don't understand why people are so upset about the T-shirts. Like in the grand scheme of things, who cares? If I invested money (I didn't) in Kagi, I would expect some of that money to be spent on marketing. Marketers often do experiments, some of which go well, and others that don't. Only time tells.

This take feels more like being upset about one individual's (Vlad) personal opinions about privacy and politics. But in my opinion, it fails to realize that assigning one person's views to an entire organization is a fallacy. Even if they are the leader.

As a service, I like Kagi. Both in principle, and in practice. I find the "summarize this page" feature to be very useful. I also like the idea of paying for value, rather than being forced to feed the advertising beast. So I pay for value. If it stops being valuable, I will stop paying. I care about privacy, but I also realize that we live in a world where there are serious limits on the amount of privacy that can be expected. So I have to just do the best I can with what is available. Kagi is at least an improvement on the standard "eyeballs are the product" business model.


> This take feels more like being upset about one individual's (Vlad) personal opinions about privacy and politics. But in my opinion, it fails to realize that assigning one person's views to an entire organization is a fallacy. Even if they are the leader.

And Vlad didn't even say anything that crazy from a political perspective. "News should not only be about politics" is super reasonable, and I found myself agreeing with him much more than the person he was talking to.


It'd be reasonable if it was achievable. News are always colored by politics. And usually the people who want "apolitical" news are just defending the status quo they've internalized as the baseline (which especially in the US is by no means a commonly understood one).


Let's put it a different way, if Vlad wasn't apolitical, like all the haters seem to be complaining about, I wouldn't be paying Kagi any money, it wouldn't even be on my radar.

While no one can truly be unbiased, I want them to try. Arguments against this are just sophist nonsense, and I'm not convinced they are made in good faith.


He isn't apolitical. He thinks he is apolitical, which is more troubling than being openly political. (Well, unless you're Elon Musk political, I suppose.)

Someone who believes in objective truth believes their own viewpoint to be the only valid viewpoint, as indeed we see in the quotes in TFA.


All news is political.


Oh really?

So when some local newspaper reports about some random old person in an old-age home that's political?

Please, take this destructive attitude and reassess it.

Not all things are political and making them so actively makes the world worse.


Yeah it is political lol. What do you think political means? Why is it important to society that we know more about old people in the old age homes? Do they need more or less support? Social security and supporting older people past retirement is a political choice. Choosing to publicly fund Healthcare for the elderly is a political choice. Who owns the newspaper? What are their goals? Why are they using their limited space to express this story?

Political isn't always negative but the news is always political. All news, including good sources like NPR, is promoting a point of view. Nothing is impartial even if that's the goal. Ignoring this doesn't change it.


Sending t-shirts to existing users is unlikely to be an effective marketing strategy to grow/maintain the business. The way they did it was also inefficient and high-risk. It may reduce churn, but with 20k users there's a very low cap on how good a churn reduction can be vs bringing in new users.


As a counterpoint, nearly all of Kagi's growth so far can be directly attributed to word-of-mouth marketing from those 20k early adopters. I can see a rational case to be made that making those vocal early adopters feel appreciated will pay off in the long run as they continue to advocate for Kagi in places like HN.


That's fair, but many of them may also prefer to see the money spent on the service (or other marketing). If I was paying $20 a month for a service on the basis of creating a sustainable paid search business, I think being sent a "free" t-shirt would call into question the sustainability and make it harder to justify the cost – can I pay $15 for a service that doesn't send t-shirts?

More generally though, word of mouth is a good place to start but it maxes out quickly, especially for niche products. There will need to be some support from other channels. Even just putting the name of the company on the t-shirt would have supported it a bit.


I first heard about Stripe in it's early days because a friend of mine wore a stripe shirt to a LAN party. It's not the first time I've discovered something new by seeing a shirt or a hoodie or some other piece of clothing.


The Kagi T-shirts don't say "Kagi" on them [1], so that won't happen.

[1] https://blog.kagi.com/celebrating-20k


they don't need to because users are wearing them and they can vocalize the brand name. t-shirts just need to be beautiful


That seems far less likely to work (and I wouldn't call these shirts beautiful). If I see a brand name on a T-shirt someone interesting is wearing, I'll search for it online, not ask them. If I see a cartoon dog on a T-shirt someone interesting is wearing, I'll assume it's just art.


Simply put it's bikeshedding.

t-shirts are something that people think they can understand, so they speak most at length about it compared to the other things Kagi is doing.


I do not believe this is a good example of bikeshedding. They made what I would consider a pretty long post and announcement about shirts but there is a fairly sizeable paying user base that worry its a distraction. I agree that some of the specific nitpicks are probably unfair but we love the products but see tshirts as a repeated problem of maybe doing too much. We are all armchairing the problem though and its up to Vlad to do his own thing.


I mean, the main value proposition for Kagi is privacy. They need to be really focused on maintaining trust when privacy is their brand. I won't condemn the company based on some out of context quotes from the founder, but those screenshots weren't reassuring either. Not paying taxes and focusing on adding AI to your search doesn't make me more confident that they're protecting my data. It makes me more likely to think "someday they will need a little cash infusion to keep the lights on; at that point they'll begin to consider collecting my data and selling it".


I don’t think privacy was ever Kagi’s value prop. That’s Brave. Kagi’s value prop is that it’s search that actually works.


It's both. Their marketing copy states it as "search which is aligned with what's best for you", which they say includes both personalized search, no advertisements, and being "100% privacy-respecting". Privacy is definitely spoken of every time they talk about the product.


Lori seems (from the blog post and the subsequent email chain with the CEO) to be unnecessarily combative and most definitely too emotionally invested in Kagi.

You're paying, what, 10, 25 USD - are you getting a good service for it? If not, unsubscribe, if yes, what's the problem? Sounds like they're profitable now, so little risk of the service dissapearing.

Unnecessary drama by people who live for drama. My only advice for Vlad would be to not get caught up in it.


People pay $0 to Google/Meta/Twitter/TikTok for their base level offerings, and their privacy policy is valid to discuss and criticize. Does it somehow become less important just because they are also getting paid money?

People discuss Apple's commitment to privacy and if it is real or adequate.


> People pay $0 to Google/Meta/Twitter/TikTok for their base level offerings

There are costs other than direct monetary. We're still "paying" for it, just via ads, sponsored results, etc.


And I think that the inability to explicitly confirm relationships w/ Stripe et al are ways that users cannot determine whether they are paying w/ their data on top of their monthly costs.


> People pay $0 to Google/Meta/Twitter/TikTok for their base level offerings

people pay with wasted time and "cognitive load" because of the interstitial ads, and to decipher biases in presented data, though, too.

(i see a sibling comment is similar, but didn't mention wasted time, so leaving this here)


For a second there, I thought you were talking about Vlad!

Based on the exchanges, Vlad is both extremely combative and unwilling to accept the possibility that he is wrong (which he is here).

Being aggressively wrong is no way to go through life. Vlad should be more humble, and open to being wrong, rather than being unnecessarily belligerent.


I don't get the sense that Vlad is combative, just (over)confident. There are no personal attacks, no aggression, no flaming or flamebait. He just is very confident in his approach and doesn't slow down to listen to criticism. Not the best approach as a founder, but not combative.


Combative in this case means treating the exchange as combat: a fight to win; rather than an opportunity to be humble and listen to others and learn.

The exchanges all read like Vlad derives a lot of self-esteem from being right, which isn't as good as deriving it from ability to learn when wrong.


Wouldn’t the same apply to Lori in that exchange. They just put the company on blast and aren’t willing to even hear the other side of things. That email exchange made me lose a ton of respect for them.

But, Vlad definitely should have stopped when Lori responded that they didn’t want to have a conversation at all. If for no other reason than they were a lost cause.


The one who "needs to hear the other side of things" is rarely the customer, and this is a good case study in why: no matter how much this customer "hears", they are right and Vlad is wrong with regards to the GDPR. By insisting that the customer needed to "hear the other (wrong) side of things" he looked worse than if he had just listened to the customer.

The customer isn't always right, but often is, like in this case. If you're a CEO, best to just pipe down, be humble, and listen to customers. Being open to being wrong is a nice plus, but either way, people will like you more if you appear to listen instead of argue. Even when you're right!

tl;dr: this isn't an internet argument between two otherwise-equal random strangers, this is a CEO talking down to a customer while being objectively wrong, which is 2x bad.


The problem is that Vlad seems objectively wrong about his interpretation of the GDPR and what is and is not PII. (I mean, jesus, "email address isn't PII because you can use a burner"? What, no, that's not how it works).

Instead of actually educating himself, he just argues that he's not wrong. I could easily see Lori being sick of the frustration of having to deal with that and just say "ok, nope, this conversation is done".

> They just put the company on blast and aren’t willing to even hear the other side of things.

I don't think that's what actually happened?


If someone says "please don't email me about this anymore" and you continue to email them you are being combative


If someone say "please don't email me about this anymore" after writing a hit piece on someone and there company without giving them an opportunity to respond they are being provocative, goading and a troll.


Lori isn't writing a 'hit peice' she is writing a short post that is in effect a review of the service and the company and the founder.

If the founder wants to respond they can write a respectful blog post and put it on the fucking homepage. They don't have a right to harangue the author via email.


> They don't have a right to harangue

And why is that, exactly? They do have this “right” and they exercise it.


I mean, your email is kind of an open box that people can stuff letters into. If you don’t like the letters from someone you can rip them up unopened (send to trash).


If your intention to stop communication - you can block someone.

Or if that's the words that would've been chosen - I would agree to you.

But if you mix those words with extra message, then no. A reply to this new message is warranted.

E.g. if you add a reason and that reason is unreasonable - it's warranted to address that and reply to you. Either do a request without attached strings, or block. Don't write extra conditions/reasoning and then complain that someone doesn't agree with you on those and kept messaging.


Sure, or if you're being polite, or even short in a reasonable way "I'd rather not discuss this privately," that is fine.

Lori's emails are deliberately designed to goad Vlad into replying, just to act indignant when he does.


> "Thanks for reaching out, but no, I would not. I am not interested in being cornered into a call by the owner of a business because I made a blog post about it."

This is not goading, this is telling someone to fuck off into the sun. If he wants to respond he can respond on his product with a blog post. His audience already dwarfs hers anyways, he Streisand-effect'ed himself because he's clearly got some narcissism issues.


Dunno, I don’t think I’m a narcissist but I get unreasonably pissed off about people talking nonsense without giving me a chance to respond as well.


This comment, taken as a response to the parent or just as general advice about life, is so entirely bereft of anything objectionable, and is so intrinsically reasonable that its status as 'downvoted' (assumed from the grey text color) is a blemish on HN's commentariat.

Put more simply: it takes a weird, broken logic to find fault in the idea that a person who won't stop emailing you, after being told to, isn't "combative".


The further responses from Vlad may be ill advised, and maybe he should've realized those emails were going to be unproductive, but they aren't combative.

The email Lori sends explicitly asking him to stop emailing is then followed up with some last-wordism "for the record" nonsense. Only on the extremely online internet do people consider someone the aggrieved party after they write a screed against a product or business, then close the conversation with representatives of that business with essentially a don't @ me and some last-wordism. It's terrible journalistic practice. It's a net negative in social and community engagement. I don't see why doing it over online spaces gives the author a pass here.


thank you for this example.


If someone say "please don't email me about this anymore" after writing a hit piece on someone and there company without giving them an opportunity to respond they are being provocative, goading and a troll.


It's not a hit piece, it's someone's personal experiences on their own personal blog.


Regardless.


> Being aggressively wrong is no way to go through life. Vlad should be more humble, and open to being wrong, rather than being unnecessarily belligerent.

I think that if he had different type of personality then he wouldn't start this company - a regular, humble, humiliated, developer would just tremble, sweat and shiver at the thought of starting business straight competing with core Google, MS products. He needs to be believer and confident to pull this. Also almost all leaders of great and (now) big companies seem to be type of people that regular Joe not necessarily would enjoy to be friends with.


I think the image you paint of a "regular" person explains why some folks view this blog post as a opportunity for Vlad to learn, and others view it as a "hit piece" that he must "get a chance to respond to", as if this were combat (and as if he didn't get tens of chances to respond more effectively in the discord conversations we see).

There is a great strength in "I might be wrong here, I'd like to learn more" than makes even the most hardheaded wrongness look weak, and if you look at the history of effective CEOs, you'll likely notice that inability to entertain the possibility you might be wrong tends to be a liability.


Some other posters are claiming Vlad is combative. He’s not, he’s just direct. I’ve given feedback on Kagi/orion and Vlad just asks for clarity pretty directly.

American culture and customer support likes to blow smoke up your ass while saying no. Other cultures and Vlad don’t do that.


.. to emotionally invested. She saw some stuff on their discord from the founder that was honestly .. weird if not just plain neglegent (the gdpr arguments, he's wrong for the record) .. the tax stuff. She posted an article.

He reached out to her via email to set up a call. She demurred and asked him to stop contacting her, he persisted and wrote a petulant novella of an email. She asserted that he stop contacting her again. He seems to have finally taken the hint.

This is a guy who seems like he can't stand to be wrong about anything, not a business I would bet on with my wallet.


The way I see it, she has posted a blog post with factually wrong information, effectively slandering the business. CEO got in touch to bridge the gap and amend possible misunderstandings, there's absolutely nothing wrong in that, her email responses are just unhinged, and after reading the mother-of-echo-chambers that is her mastodon instance I think I understand why.


It's possible both parties are wrong about some things.


(this articles formatting was super hard to read, I love the web 1.0 "just get it out there" vibe but man I wish CSS had a good "reasonable default" for lots of text)

I'm a huge fan of kagi and have been paying for it for as long as paying for it has been possible - that said, I think the author is spot on about the long term viability of the project considering their limited funding, limited employees, very wide (yet unproven) interests AND a leader who's maybe not so receptive to feedback.

For example I was part of the Orion beta and I left feedback in the discord that it took ~30 seconds on the then top of the line iPhone (13 Pro Max?) to load the interface which made it hard to use and I thought it was unreasonably slow and he said something like "that's not slow it's totally reasonable" and since then I decided it wasn't worth leaving any more feedback and have since left the community.


FWIW, my assumption here is that people who publish like this page are expecting users to use a "reader view" and they're trying not to introduce any styles at all, so as not to conflict with the styles that the reader view will apply.

Otherwise, ' "reasonable default" for lots of text ' is something that browsers provide, using the "system" fonts. Applying a font-family to the entire html or body tags will do the job, because system fonts don't need to download or load into the browser. And since you can even specify the specific system font you want to use, you have a few options like serif or sans-serif.

All of that aside, if I applied a system font and your screen reader applies a different one, what was the point of the extra css? So that's my guess as to why people do this because, like you, I find it very hard to read.

If you're curious, though, Firefox has a built-in reader mode and I think Safari does, too. Last I checked, Chrome's was behind a flag. And then, of course, there are extensions (but extensions to read plain HTML docs seems exactly backwards, so...)


But the default is objectively awful, at least in Chrome.

Seriously: no margins on the images and the images all different widths. No human being would lay out a mixed-media document like this on purpose if they expected other human beings to consume it easily.

(This reflects not so much on the author as on how fascinatingly bad the UX of unstyled HTML is. I remember when things looked like this and we were just used to it because there wasn't anything else on the web).


Let's not forget the issue that comes from Discord being a platform

(which results being hard to copy from)

that Kagi founders use it is a huge red flag that their values and mine do not align.


> FWIW, my assumption here is that people who publish like this page are expecting users to use a "reader view" and they're trying not to introduce any styles at all, so as not to conflict with the styles that the reader view will apply.

I had to, just to get past the first couple sentences.

Sadly no reader view can divine where paragraphs should be, but aren't. This is just lazy editing.


Using reader view would discard all CSS anyway though right?


Depends on the reader view, especially for fonts (some people have a visual-related reason to enforce specific fonts).


FWIW Chrome on Android didn't offer me any reader view on this page, and I couldn't find a way to trigger it manually.



Sounds like Vlad did a pretty sane, human thing reaching out and offering to discuss.

The authors replies seem pretty rude (or at least somewhat aggressive / dismissive). Kagi is Vlads baby and I could imagine he would care and try to explain when he thinks someone has the wrong idea. However to the author - it’s just another service he doesn’t use anymore.


You can make that argument for initial approach, but it falls flat on its face after the author told Vlad that they didn't want to communicate with them and Vlad responded with a lecture.

Vlad comes off as fairly unhinged here.


The author's response is perfectly calibrated to drive someone up the wall. Sling some mud and then hide behind "help, I'm being cornered."

Imagine doing this in the offline world. How well would this kind of behavior go over with people at the grocery store, do you think? Why is it acceptable online to behave like this?


As alternative perspective in terms of power dynamics: The Kagi CEO is a somewhat powerful figure as the CEO of a well-known tech company. The blog author is a random person from outside the tech startup culture.

The internet levels the playing field so the random person has the power to post criticism of the more powerful person and be heard. It doesn’t make sense to compare with the offline world because this wouldn’t be able to happen outside the internet.

In response the CEO is attempting to force them into a different context where he once again has power. The author recognizes this and therefore refuses.


But you’re not talking about Tim Cook, this is a guy running a company of ~10 people. Someone on the internet, with a following and an audience, has written an essay about how Vlad is a bad person, and now is implying the latter is abusive for trying to have a conversation.

This is psychotic behavior.

There’s a huge spectrum between NY Times writing a sourced article about a powerful business magnate and someone disparaging an SMB owner on their blog. If I took the posts and emails of someone I knew in my life and posted them online, I would probably get a call from the police.


One thing I absolutely love about online discourse: shit all over someone, then block them. It is something that you don't see with in-person communications - because you really can't just "close off" the discussion to one way.

Anyway, I just think that people do things in online discussions that they wouldn't do to someone's face. And that tends to be a bad thing for reasonable discourse.


You missed out a step. Shit all over them, then block them, then tell them that you blocked them (steps 2 & 3 may be reversed on some platforms).


> One thing I absolutely love about online discourse: shit all over someone, then block them. It is something that you don't see with in-person communications

Ummm dating and breakups?


Another thing you don't quite seen in real life: strangers that record a serendipitous conversation, to later post it for the whole world to see, to point and laugh.

The Internet has turned us into sociopaths.


>Another thing you don't quite seen in real life: strangers that record a serendipitous conversation, to later post it for the whole world to see, to point and laugh.

In the thread linked above, I think his reasoning for posting the email is reasonable. I find this similar to what the Apollo dev did when discussing with Reddit people. If he didn't record the conversation or make it public, his words could have been twisted.


This feels very similar to the trope on X, where someone makes an inflammatory or stupid comment, people angrily respond calling them stupid, and the original person then claims they're being harassed/were just joking, and ultimately neither side actually communicates. The people who like the original poster continue on believing that they were being harassed, and people who thought they were being stupid continue on believing they're being stupid.

I feel that Vlad is justified, even if I personally would've just considered it to be a lost cause and just kept receipts in case it became necessary to publicly respond, similar to how the Apollo dev released receipts when Reddit tried to make him out to be in the wrong.


Vlad is justified to reach out and try to start a conversation but when the author says no, you drop it. That didn't happen here and it's a bad look.


Perhaps we live in different worlds, but there's a world of distanced between unhinged and roughly 3 emails to someone who wrote a peice targeted specifically at your business.

If anything the replies in that Mastadon thread make the author and others appear petty, combative and immature imo, and I do not say that as someone who agrees with all Vlad's perspectives.


If someone tells you to stop emailing them after 1 email don't send 2 more. It's that easy


Sure. But the first time they said "don't email me any more", it was actually more like "Don't email me any more... and another thing! X Y Z." playing an equally petty game of "who gets the last word".


After posting a blog entry specifically targeting and naming someone, their business, posting it on the internet and starting a Mastodon thread.

I'm all for generally leaving people alone, and being civil, but context please.

You don't get to open a salvo against someone, while pretending you're above interaction with them, then play the victim when they respond and universally and unilaterally dictate terms while always trying to get the last word in.


If you want someone to not e-mail you, tell them (if that) and block them. It's that easy, unless you're baiting


Is it so weird that I 100% agree with both you, and the parent comment yours is replying to?


It all had the usual flame-bait "look at me" vibe as much as any substance. I feel that Vlad fell for the bait more than anything.


So does the author. But then I also don’t care about the author and don’t pay them for my search engine :/


Tldr: you can't just spread a very negative opinion about someones hard work and then plug your ears shut for any kind of non-symathetic interaction.

In my eyes this rationale would make sense if there was no backstory to this. If there was no preceeding blogpost, I'd consider Vlads messages pure spam.

But the context here is different: The author wrote a very critical, and clearly opinionated blogpost. There was clear intention in engaging with this subject.

Now the author seems to want to avoid responsibility, while Vlads attempt to react to a public hit piece with a respectful conversation was honestly the best way to handle this.


You are right... up until maybe the second reply.

Vlad saw something critical of his hard work and wanted to put in the effort to clarify his stances and mend a relationship. I can absolutely understand that, your work is a reflection of yourself and nobody wants to be judged on misunderstanding. He might've even felt like he let someone who cared about Kagi down and wanted to make it right. Again, all understandable!

However, twice, the blog post author said they did not want to engage. At this point, regardless of how you feel about what was said, you should probably move on; they said their piece, you tried to engage, they rebuffed, oh well, do something else! To continue on is both incredibly annoying and a bit unhinged.

If Vlad absolutely felt like he needed to respond to this, he should've digested the main points of the original blogpost, reflected on them, and written his own blog post to a more general audience. Not necessarily in _response_ to the author, but understanding that more people probably feel this way as well and want to hear clear answers. Perfect examples of this would be an "Our stance on privacy" or "How we're ensuring Kagi's future," again factoring in the criticism from the author.

I write all of this as someone who pays for and likes Kagi. I think it's a good product, if a bit scattered at times. But the blog post does hit on some concerns that I have (privacy being the biggest) and seeing the follow up leaves a bad taste in my mouth.


You can criticise something without obligating yourself to have a conversation with the subject. In fact, that is generally how most critical writing has worked, for centuries. If you're unhappy with the review of your restaurant in the paper, you _might_ be able to convince them to publish a short owner response, once, but they're certainly not going to engage in a dialogue about it.


> You can criticise something without obligating yourself to have a conversation with the subject.

That's the fundamental premise of telling people that they are sealioning.

Not everyone agrees with it (I suspect age plays more a role than anything else).

Your historical example doesn't really map very well to today, because control over the ability to put some text somewhere that others can read it is very, very different than it was historically.

None of this excuses the Kagi CEO's failure to back off when asked/told to. They should just have used their own blog or equivalent to respond.

Still, generalizing to a broad claim about raising an issue in public creating no future obligations seems somewhat wrong to me. You don't have to speak in public about anything at all. For me, your choice to do so creates some limited obligations towards future engagement (though I'm not sure quite where the limits lie).


>There was clear intention in engaging with this subject.

Yes, and then that engagement - which very much took place - did not give the author any confidence that FURTHER ENGAGEMENT (via email) would change the situation.

If I talk to you back and forth about an issue I have and feel like I'm talking to a brick wall, so I then write a critical review based on those issues, why should I be forced to not be a brick wall, in return? If Vlad wants someone to listen to him, he should probably take some time to engage with (not just 'listen to') what is being said on it's fundamental merits (not whatever surface level bit he wants to latch on to).

Recontextualizing an issue is not addressing it. Explaining an issue is not addressing it. Describing a paradigm that contextualizes an issue is not addressing it.


There's probably some backstory between Vlad and Lori there.

But beyond that, there's some irony in that exchange. If Vlad had simply stopped engaging when Lori asked, it would indeed make Lori seem like more of an asshole for rejecting an appeal to have a simple conversation. But then Vlad transgressed that wish, making Lori's case about not wanting to engage.


Um, no. In general, if you tell someone to stop messaging you, they get to send one more message to react to that and tie up the conversation. "OK. You still haven't addressed points A, B, and C, so I still disagree. Let's wrap it up here then." That's perfectly reasonable and polite.


This post suggests the author has tried this already, has had these discussions and has reached the natural end of that process.

I've also had a similar discussion with Vlad on comments here, he definitely doesn't try to view things from other people's perspectives.


I don't care if it's someone's baby. I'm the paying customer paying in both money and sensitive information I expected to be well protected.


Vlad's message to "discuss" reads more like a sealion-ey 'let me explain to you why you are wrong, you just don't understand why you are wrong, I am very smart and not wrong' than an honest admission that Vlad was wrong and is interested in being humble and learning from someone else.


Vlad is not discussing, he is lecturing. The author of the blog post seems right. Vlad defends his position "lol email is not PII" repeatedly, despite being obviously and completely wrong. He has no understanding that it doesn't matter that a user could enter fake information.

His business collects email addresses, which is a process. Under GDPR, this process must be documented, users must be given their data on request (even if it just contains an email address, but usually it also contains the signup date for example as a proof for their data processing consent) and users must be informed about their rights to correct or delete such data.

He comes off totally as the "trust me bro" guy with zero respect for a different perspective and doesn't seem to be interested in changing his (objectively wrong) opinion. It is almost laughable, because "is email PII" has been discussed a million times since the introduction of the GDPR that you must've lived under a rock to dismiss it like Vlad did.


he explicitly said in his email that "Personal emails are PII.", so how is that a defence of his previous position?


It does not matter in this context, because it is still incorrect.

> Personal emails are PII. But you can register to Kagi with a random email, and that is not PII.

Company has no means to identify what is the difference between personal or random email. Everything can be and must be treated equally from privacy perspective.


I re-read again. You are right, he says "personal emails are PII" in this email. In the original post however he dismisses the whole GDPR data request process as "we don't need this, because you can provide fake data".

Point is: if the business requests an email address, many people will provide their real email adress and your business needs to document this process under GDPR. I just checked. The signup form doesn't say "please give a FAKE email address", it just says "email address".

If a user provides a real email address, Kagi must respond to GDPR Art. 15 requests by providing...that same email adress. Might sound silly, but usually, there is other data associated with this. Usually, at least the timestamp of the signup. If a business is really GDPR compliant, it will offer a download option for stuff like user settings and so on.

Or, if the user signed up and later deleted the account, his email should explicitly NOT show up when asking for personal data.

See, it is about documenting the process, whether the outcome is "here is your email address you just asked for" or "we don't have any data on you". And Vlad says that this process is irrelevant for Kagi, while it is not.


It's ultimately not up to Vlad. If the law declares email addresses are PII, they're PII.

If he's positioning his company to challenge that law when he runs afoul of it, that's a choice they can make but it's a business risk (and IANAL, but... Probably one they'll lose).


>If a business is really GDPR compliant, it will offer a download option for stuff like user settings and so on.

I've made a bunch of SAR's, including pre-GDPR and I've never received one that contained my user settings, so that seems pretty normal.

The whole PII convo seems incredibly asinine though, "PII" is not a thing in the GDPR. Personal data is[1], but that's not the same thing.

If Kagi keep a record of searches performed by a user, that's something that a SAR should be used for, but the whole convo just misses the mark entirely.

[^1]: See article 4.1 https://gdpr-info.eu/art-4-gdpr/


> I've made a bunch of SAR's, including pre-GDPR and I've never received one that contained my user settings, so that seems pretty normal.

That is odd because the user has right to get ALL the data they want that is stored about them in the service.


Lori is a she, not a he.


Vlad is Vlad, not Lori.


If someone mails you

> I may not have spelled this out explicitly in my previous reply but I will do so here: I am not interested in getting more replies from you on this subject. Declining a call does not mean I want you to argue with me about Kagi in email either. I do not trust you, personally, either and do not want to have a conversation about that. And for the record, I read that blog page already. If you had read my own blog post, you would notice that I link to it.

replying with a 1100 word long email is a mood.


> replying with a 1100 word long email is a mood.

What mood?


Why even reply to an email when you intent to ignore it?

>Yes, hello so called prince of Nigeria. I have no interest in a discussion about the intricate court politics of Nigeria or its Byzantine inheritance rules. As you can see from my blog post it is entirely unlikely you would ever gain the throne even with my $2,000 wire transfer.

The only thing I take away from that is I'm very happy I don't know either of them and am never likely to.


^ The parent link leads to an email chain between the CEO and the blogger in which the blogger says "go away I do not want to talk to you" several times and receives a chain of emails back. Text version:

https://d-shoot.net/files/kagiemails.txt

Read them yourself, but to me they look like the emails of a persistent salesman. They were remarkable only in that they provide more excuses than concrete responses.


I find this quote funny and on some another level of disconnect about what they are competing with:

> Not even Google ever printed 20k tshirts to give away for free.

For a couple of my university years I had nothing but free Google t-shirts. They were throwing so much of this crap around that my closet was halfway to 20k. I only lamented they never gave away Google trousers or briefs.

They have a fair shot at competing with Google on quality of search and they should focus on that. If they think they can complete on AI, email or swag - good luck, and I hope you have a good money printer.


Jesus I agree with some of the post, but the author seems to be an insufferable human. This has all the characteristics of terminally-online people that spend way too much time being angry on social media, and needing the world know how angry they are.

Like, these days you do not know when you email someone if they reply to you, or if they will post screenshots of your entire conversation to social media showing how utterly disgusted they are because you dared talk to them.

Have these people forgot about how strangers in real life behave and communicate?


At the risk of sounding grumpy, a big difference between the tech community today and in the Usenet days is that the Usenet crowd's interpersonal skills weren't two standard deviations to the left of the mean at your local Target.


We reminisce about Usenet as this cesspool of human interaction, while everybody today is a pre-offended sociopath with an audience.

I miss talking with the average idiot from the 2000s internet.


Not a Usenet user, still an average idiot with an open inbox and a love for talking with random people. If you miss those days ping me via email, I’m always happy to meet new people.


Fuck it, why not, you might be able to help me with something. I'll send you an email.


> I agree with some of the post, but the author seems to be an insufferable human. This has all the characteristics of terminally-online people that spend way too much time being angry on social media, and needing the world know how angry they are.

Yes, my impression as well. (I have never used Kagi but have considered trying it.)

Among the other things, the blog author approvingly put up a screenshot with someone insisting on seeing the entire world through their own political views and demanding others do so as well. ("Actually, the word 'politics' means 'everything', and also I'm right and everyone else is wrong.") As the meme goes, they need to touch grass.


Yeah, I flagged this as the post feels completely unhinged to me, like the kind of ranting I used to get in emails from a schizophrenic friend.


I don’t have a horse in this race, but the author of this post sounds insufferable based on their email responses and fediverse thread. They post a public email on their public website (I assume for people to reach out to them) and then gets mad when someone does so?

> I may not have spelled this out explicitly in my previous reply but I will do so here: I am not interested in getting more replies from you on this subject. Declining a call does not mean I want you to argue with me about Kagi in email either. I do not trust you, personally, either and do not want to have a conversation about that. And for the record, I read that blog page already. If you had read my own blog post, you would notice that I link to it.

If they don’t want to talk, just don’t respond.

The author also cross posted their blog to multiple social media platforms, which I assume means they wanted it to get attention. But then when the CEO does see it and offers some explanations they get mad that the CEO “vomited out” a reply that they didn’t want? I’m sorry, but the CEO of Kagi definitely sounds like the reasonable one here, thanks for linking this thread.


While I do not agree on Vlads interpretation of PII and GDPR at all, that whole conversation was so incredibly mishandled by the author of this blog post.

I understand not wanting to engage in a conversation about a product you don't care about, but after collecting so much information and writing a lengthy blog post about it, that is a different story. In my eyes, the author wrote a hit piece largely based on personal grudges, and then wanted to avoid any kind of responsibility.

And from my point of view, a lot of the financial stuff "makes sense". This is a small startup, probably with little business experience, and it shows. But why make it look like they are doing evil because of small, negligible mistakes?


> But why make it look like they are doing evil because of small, negligible mistakes?

Narcissism.


Honestly what he says makes sense in his "rebuttal", except for the part where he continues emailing after being told to stop.

I actually stumbled across the AI stuff being turned off by default yesterday when I got curious and was poking around the feature request forum. It was explicitly because a lot of people hate it for moral/ethical reasons. A lot of the comments in the replies are specifically about the AI stuff in spite of it being disabled by default.

Most of this seems fine for a startup?


Thanks for that. After reading both, I'm fine with Kagi and somewhat more annoyed by the author.

Perhaps Vlad is a little excessively enthusiastic and protective of his baby. But then you don't do something frankly crazy like start a new search engine from scratch in 2023 without being a little bit off. If we actually want a viable alternative to the advertising-funded search monopolies, we've got to be tolerant of some personality quirks.

And perhaps the T-shirt gambit is a poor use of limited resources. But have any of the startups that ended up making it big not make a few poor investments on the way up? I'll forgive it.

Meanwhile, Vlad's response does spell out several ways in which this lori exaggerated or misinterpreted things. Which of course are not acknowledged or responded to at all, despite lori's self-important tone. If you want to take your ball and go home because somebody doesn't take your concerns seriously, well you can, but don't expect me to follow you.

IMO, Vlad would have been better-off making his response his own blog post somewhere rather than an e-mail exchange. But eh, at least it's out there.


The author sounds unhinged. Also, their email address is kobld@proton.me, and Protonmail easily lets you block email addresses or entire domains. The author comes off as an attention-seeking baby.


Yikes. The lack of emotional and social maturity in the tech industry will never cease to impress me. Vlad is coming off as a big narcissist and the OP as disingenuous. If you don't want someone to email you, just block or ignore them and move on. Don't publish your private conversations for the terminally online peanut gallery.


I'm sorry, but the author sounds, unhinged?


Wow, strong Tommy Tallarico vibes there.


This definitely needs more eyeballs. What a gross person Vlad is being.


I think a lot of this can be ascribed to "startups don't always do the right thing" and you have to learn a lot over time.

That's said, I've been a customer for a while and the t-shirt debacle is one of the dumbest things I've seen a small company do. Even if you try and call it marketing cost (no name on the shirt makes that hard), there's no way it was the most efficient use of money for marketing.

And setting up infrastructure for it wreaks of "I'm bored with search let's do t-shirts." it completes goes against "do one thing really well" and just seems like a waste. If I were one of those investors and my money got spent on that I'd be really upset.


On the other hand, I see it as evidence that adtech is not in control of the company. Public companies or companies beholden to ad money would never be able to get away with a stunt like that. Can you imagine Meta sending each of their users a T-shirt? At > $40 RPU they could afford it.


The (publicly listed) bank I'm a customer of sent me a pair of oven mitts during the 2008 financial crisis, with an accompanying note that I'd paraphrase as "there have been rumors about our financial stability, and to show how untrue they are we're sending a gift to our customers".

It remains the worst customer retention pitch I've ever seen.


> Can you imagine Meta sending each of their users a T-shirt?

If they thought it'd help, absolutely. Facebook has a long history of doling out swag; I've got a free Oculus sitting downstairs.


> Oh and they own a t-shirt factory.

Maybe I'm being pedantic but Kagi doesn't own a T-shirt factory and presenting it as such is a bad faith argument that does make me question the author. They very clearly point out that they worked with a print shop in Serbia to make the shirts.


That makes a whole lot more sense considering Vlad is from former Yugoslavia


It also explains why people have it out for him.


Idk about "bad faith argument," because even if Kagi doesn't technically own the thing, they literally said "we basically ended up owning a merch production operation end-to-end."


I know I'm being pedantic but there is a difference between a factory and a fulfillment service. When I read "they own a T-shirt factory" I interpret it as a place where T-shirts are made which is a much bigger cost than renting a warehouse for fulfillment.


owning a merch production operation end-to-end is not owning a fulfillment service. it says production operation end to end. read that again. do you know what "production" means?


But they don't own a production operation end to end. They partnered with a print shop, imported the shirts from Serbia, rented space in a warehouse, built a backend service to track it all.


My two cents on Kagi raising the price of their subscription to cover their back taxes:

- Businesses that’ll eventually need to collect sales tax should add sales tax automation software to their stack from the beginning (even if they don’t expect to hit the threshold in a given jurisdiction anytime soon). Compliance can get really complicated really quickly -- and what founder wakes up and prefers doing taxes over actually building their product?

- Avalara is probably the most well-known one (Box uses them) but they have an implementation fee that we couldn’t stomach as a bootstrapped business https://www.avalara.com/us/en/index.html

- We ended up going with a fellow startup called Kintsugi because they had a free option that connects to Stripe and didn’t have an implementation fee. We probably won’t even hit any thresholds to need to file until 2025 (cross your fingers it’s earlier!!) but they said they’ll email us when we do, here’s their page https://trykintsugi.com/

- Anything related to compliance makes me anxious so this is great because I don’t even have to think about it until I actually need to, though hopefully not under the same circumstances as Kagi :)


I am increasingly convinced that the successor/replacement to Google will not be a more clever, AI-powered search engine, but a hyper-curated collection of links, selected by people who understand what good content is. Sort of like Yahoo in the pre-Google days.

I think this is only going to become more apparent once AI-generated content takes over the web.


This assumes the breadth of "things I will ever want to search in the future" is contained in whatever these "people" consider to be useful knowledge. Should we create such a group and have them thoughtfully consider every present and past field of knowledge, language, place on earth, political/religious viewpoint, and so on.


Well I imagine that searches probably follow a Pareto 80/20 rule to some extent. In other words, 80% of searches are on 20% of total topics. So the hypothetical group would focus on those high volume search topics first.


I also imagine the things I search most rarely may be the most pressing compared to the ones I do all the time (as an individual, the things I search most often, I probably know where to go to find the info directly -- API docs and such).


Very tangential but your description is exactly why I've dropped most streaming services except for the Criterion Channel.


I’m working on a pinboard competitor (that is, essentially, just reviving development of it)

One thing I want to look into is ranking algorithms based on individual engagement. So, if you save lots of stories from a site, it ranks higher. If lots of people save stories from a site, it also ranks higher, ect


And... when the bots come and "engage", what will you do?


1. Voting rings are one of the easiest types of spam to detect. Of course, the bigger the service the better the bots, but that problem specifically is a later issue

2. Zero tolerance to bots

3. The service is not free

4. Individuals have very little impact on the rankings of other users, so you need to pay for a lot of bots

I believe that the true problem with bots on, say, twitter, is that they have perverse incentives to 'boost engagement' and whatever by allowing the bots to run rampant.


> The service is not free

That may fix things on its own ;)

Now would I pay to see what other people 'engage' with? I'd probably associate it with the likes of facebook/twitter/other social networking crap and I'd just move along...


I agree but we need to wait the next AI Winter, right now everybody is on the LLM hype train.


I am convinced it won’t be human curated but AI curated.

All information well organized without ads and junk. Like a super glorified Wikipedia with excellent search to dig exactly what you want.


Happy Kagi user here. I'm gladly paying $25 per month because of all their AI features, which work well for me overall. Yes, I could set up API keys on OpenAI, Anthropic, Google and Mistral and get a similar experience for less, but I prefer the convenience of their interface and have clean search results bundled into the experience. I will continue to recommend them and hope that T-Shirt becomes available soon.


Or you could spend $25 a month on a dedicated server and run SearxNG or Yacy? Good lord what an excessive amount of money that is to search the web...


My thoughts exactly. It's stomach-churning to hear people talk about improving search and privacy for all, before putting it behind a prohibitively expensive (and probably inordinately profitable) subscription.

I'll just say the quiet part out-loud: expecting people to pay $10+/month for a search engine is a pipe-dream that rules out 95-98% of the world population. People buy food with that money, they pay rent, they live lives that aren't tethered to a search engine in a meaningful way. Google "wins" their traffic because they don't care, and every bit of friction in-between them and their content is extra work. Kagi's payment-upfront mentality is unrealistic for everyone except the most well-paid Bay Area engineers.

That's not to say I don't understand the "avoid ads at all costs" concept. I do oppose to using anti-advertising sentiments as a populist rallying cry so people will line up at your Search SaaS kiosk and pay you whatever you ask for. At this point you really might as well just invest in your own Searx instance, it's plenty cheaper. And you can't even "dropbox comment" me since there have been third-parties providing search for free since before HN was a website.


> I'll just say the quiet part out-loud: expecting people to pay $10+/month for a search engine is a pipe-dream that rules out 95-98% of the world population.

So what? Why do you get upset about it, when nobody is forcing you to buy it? Most people will not be interested in paying for search, whether they can afford it or not. That's just what a niche product is, most people will not be interested. What I produce in my job is certainly uninteresting for 95-98% of the world population, and the same is probably true for your job.

> Kagi's payment-upfront mentality is unrealistic for everyone except the most well-paid Bay Area engineers.

It's ten dollars.

> At this point you really might as well just invest in your own Searx instance, it's plenty cheaper.

Yes, that might be a good solution for 95-98% of the world population.


> So what? Why do you get upset about it, when nobody is forcing you to buy it?

Because this isn't a solution. Kagi doesn't save people from advertising, it creates a premium workaround and sells it at an arbitrary price per-customer. It's software-as-a-service, a SAAS, built more for the 1,000 true fans rather than the 100,000,000,000 clueless web users. That's just another business - perhaps a kinder and more transparent business - but a sinkhole of regressive moneygrubbing all the same.

> It's ten dollars.

Which is ten dollars more (per month!) than most people pay for a search engine. If you're the sort of person that just flippantly subscribes to that, then yes, you have lost track of the value of a dollar in my eyes. Like I said - you can host your own search engine and pay for your own top-level domain at that kinda price. It's absurd, I'd protest it on-principle even if I was upset with my current search provider.

There's room for this sort of startup in the world, but they've already lost if they don't offer a free tier. Google will hoover up their potential customers like nobody's business until they take the 98% seriously.


> That's just another business

It is a business, what did you think? That's why they charge money for their service. Like millions of other businesses, they will never get any significant part of the world's population as users. Why is that a problem to you?


GP probably has never paid a dollar for table water in their life.


If either of those was even close to the quality of Kagi searches, ever would start a new search engine startup


Then someone decides to DDOS your server and suddenly you’re in serious debt.


I tried searxng. Sucked.


Me too and I also happily support Orion and using the RC as a default browser.

Kagi is for a subset of the internet and specifically for the part that has content. The good parts of cyberspace if you like. OP seems to be looking for something bigger like someone they can trust to replace Google and save the internet as well. For that search I say good luck sailor

(see, that is the good thing in Kagi too - you can downvote ;)


I just cancelled my Kagi subscription over the weekend. Some of the ideas in the article resonate (the dev team seems spread way too thin) but I also decided that the main product just wasn't distinct enough. The lens and quick answers features were nice, but otherwise the search results were not that different from Google's -- Having just switched back, I haven't noticed a significant difference.

I also think this product might be a bit too late. GPT4 has been out for over a year now, and it's changed how I look for answers. I tried FastGPT but like the author I found it lacking. As it stands, Perplexity feels more like the future of search than Kagi.


It's likely dependent on the 'user archetype'. If you need to e.g. lookup things related to beginner-friendly programming languages, the search results for Google are strongly tainted with SEO crap.

Being able to either outright block/pin sites, or only lower/raise them in your search results, made a difference for me after a few days of searching.

I do hope the future of search will include being able to use natural language, but also still the more precise '"This" +"That"'.

In any case, more competition is a good thing, the lack of it is what got us into this mess in the first place.


I churned from Kagi twice before sticking around as a long term customer, because the results were better than Google.

I’ll be curious if you come back to Kagi in a couple months too.


I don't find anything outlined in the post particularly bad, but what does bother me is that it seems like Kagi's founder cares a lot about what people think on Discord. Like the author said, most people never touch it and don't know or care what is said on there. If you want to engage with people, why not do it in a more open space? The closed nature of Discord chats means the only way to reference them is through screenshots, and that breeds drama as we're seeing here.


They do also have a feedback forum that Vlad is very active on: https://kagifeedback.org


From my own experience, the AI built-in to Kagi is excellent. I frequently suffix my query with a question mark to trigger their AI responder (it responds based on the content of a few top results, with citations), and the results are almost always great, and spare me the need to open each of the sites individually and look through them.

I don't care about Orion and Email, but what I'm getting right now in terms of search experience is definitely worth the cost.


> I frequently suffix my query with a question mark to trigger their AI responder

Didn't even know that existed, thanks for sharing.


I recommend following their changelog: https://kagi.com/changelog


I was a Kagi subscriber for about 5 months. I had noticed a slight improvement for random software development related content vs my previous search engine (bing). After cancelling 6 months ago I don't miss Kagi at all.

The thing that made me cancel my subscription was one specific interaction.

One day I was trying to buy tickets to a podcast tour, the sales for tickets was set to open at a specific time and I was searching for the purchase page at the moment of opening. I frantically searched "$SHOW_NAME $CITY tickets", the first search failed to bring relevant results. I tried "$SHOW_NAME $CITY tickets $YEAR", nothing.

I tried many searches for about a minute along these lines and thought maybe their site just wasn't public and I needed a specific link. Then I typed my original "$SHOW_NAME $CITY tickets" query into bing and got the exact correct webpage on the first try.

Bought the tickets I wanted and immediately cancelled my subscription to Kagi.


Kagi Ultimate user here.

This article comes across so unhinged it almost works as an advertisement, except for the founder dismissing privacy issues...

I'm happy to hear Kagi are creating an e-mail service though, I've been looking to get away from Microsoft 365 since I'm not really using the meat of it. I hope they allow multiple aliases per users and perhaps add a masking service as well.


It absolutely does work as an advertisement. I hadn't heard of it and immediately signed up for it.


Holy ****, how much drugs does it take for a search startup of 8 people trying to compete with Google to do this:

Kagi: "The process from here involves setting up a business entity in Germany, so we can import the t-shirts, store them in a warehouse, connect inventory logistics and ship them all over the world. This includes building a website and connecting it to a back-end database. So, we basically ended up owning a merch production operation end-to-end, just so that we could ensure premium quality of these t-shirts!

Now, you may ask, why did we go through all this trouble and allocate nearly a third of our investor-raised funds to produce and freely distribute 20,000 t-shirts?

    We would not be here without our early adopters (you!) and we deemed it important to pause, reflect and show gratitude.
    We acknowledge that our journey is a marathon, not a sprint. With a long road ahead, supporting our member community is both rewarding and meaningful.
    Simply put, wearing the Doggo t-shirt is an incredibly awesome experience."
That's a classic stimulant-fueled side quest bender


Good write-up, I am taking it somewhat with a grain of salt since I am not really invested in this enough to try to verify it for myself, but unfortunately it doesn't really feel like a huge shock either.

Kagi Search is at the very least intriguing, though I honestly didn't find the results very impressive; they seemed alright, but nothing spectacular. The thing that is frustrating is, Google has a massive index, but searching it is an exercise in frustration because it feels like it is basically rewriting your query. Even using "" and + no longer seems to be good at ensuring certain things appear in the results, and so I sometimes try, in desperation, to simply repeat the term I want to emphasize multiple times in the query, which finally sometimes allows me to find things I already know exists. God forbid you wanted to find something you didn't know existed, because in that case, you might never realize Google is fucking up what you're looking for; it has the answer, but it's hidden in a sea of Google-funded blogspam. What a mess.

Will there ever again be a profitable search engine that works as well as Google used to? The answer might be no, and this bums me out.

> And he is very, very much the type that believes "not everything is political"

Well, at least we agree on one thing, I have always felt the "everything is political" angle was one of those semantic technicalities, kind of like saying "actually, the glass is always full, just sometimes it's full of air". The lack of a well-defined boundary between "political" issues and non-political issues should not be used as an excuse to drive politics and politically-charged discussion into otherwise rather mundane and apolitical things. I suppose it's not really that important, but this is one of those Internet-era brainrot issues I dislike most. Of course, maybe this is actually trying to make a more nuanced point, but it being phrased like this activated my "uhm, actually" response impulse.


Do you still have the same complaints when selecting “Verbatim” under search tools on Google?


Yeah the everything is politics take is nonsense. Certainly anything can be made to be about politics, but it doesn’t have to be (and shouldn’t be).

Also, anyone who can say with a straight face that their preferred political party is aligned with the truth, while the opposition is aligned with lies loses credibility. People lie about anything whenever it suits them, and in politics and the news that is rather often.

It just so happens that they like what the one side is saying and not what the others are saying. So the one side must be good and telling the truth, and the other is bad and full of liars.


The era of having startup founders both immediately accessible on social platforms (X/Twitter, Discord, etc.) and overly willing to share their opinions is a messy one.

It's hard enough in a small startup to prevent CEO "commentary-driven-development" , let alone have their random thoughts driving investment insight and user acquisition/attrition.


Even without seeing Vlads comments it was already disheartening to see them investing in AI features of questionable utility rather than focusing on the core search product. Trying to make a new search engine is already a difficult enough task without spreading themselves even thinner, and diluting the value of the subscription for those who just want search because they only offer unlimited searches in conjunction with unlimited access to the AI tools.


To me the Orion endeavor was much more concerning. I don't understand how you can sustain a company of a handful of people and work on search, ai, ai+search, orion and making tshirts.


Orion came before Kagi Search. If anything, I'm sure Orion users found this Kagi endeavor much more concerning.


What do you mean? The unlimited tier didn't come with AI last time I checked. That's the ultimate tier which costs 2.5x as much to pay for the ai?


The $10 unlimited tier gives you unlimited access to FastGPT and the summarizer. The 2.5x more expensive plan above that gives you more AI features, but it sounds like you're paying for early beta access, and they will filter down to the cheaper plan eventually.


Messy, but valuable imo.

It’s good interacting with the real people that make software.

IMO, The fact that it’s so detached from the customer is part of why MBAs fit in to leadership so nicely.

None of the customers see it coming, because they don’t interact with employees.


> And he is very, very much the type that believes "not everything is political" and "we don't get into politics".

Seems like a feature, not a bug. The only politics I care about from my tech products is whether they will collect/sell my personal data or not. Too many tech companies use a veneer of support for various political causes to take attention away from their own misdeeds. At this point it's a red flag when a company talks more about their politics than about their product.

Thus the quotes at the end are quite bad:

> people who really need anonymity are very rare. probably less than a 100 in the entire world. definitely not typical hKagi users (edited)

> unless they are criminals, in which case we don't care they don't have full anonymity (nor we want them as customers)

Women seeking abortions in the US weren't criminals two years ago and now, in some places, they are. I don't think he's thought about this position very carefully.


A lot of this seems to be "I do not like Vlad".

The only issue that has been brought up here that concerns me is privacy, and the important thing there is that whether search history data is stored and can be linked to and account. Some things like personalisation features require it, but what about the rest? It does concern me that I have to take their word for it.


After reading through all of the founders comments, going through the discord and looking at the context and conversations that happened _after_ the screenshots. This person is blowing this completely out of proportion with exaggerated language and cherry picked examples to fit their biases.


I wouldn't trust this article. The author seems to be a terminally online person with crab mentality. The arguments aren't particularly persuasive and seem to be obsessive and emotional about a random paid search engine. Move along.


I wouldn't trust this comment. The arguments aren't particularly persuasive and seem to be dismissive and reactionary about a random person's opinion. Move along.


I didn’t know about the T-shirt thing and I didn’t know about Brave either. The email stuff is also new to me and I have zero interest in it.

At the end of the day, Kagi was a way for me to filter out certain sites and raise/lower others. To be honest I’ve considered turning off the ranking modifications, I often have to scroll to find the business I’m searching for’s website because I’ve up-ranked SO/GitHub/HN and the like. It’s more frustrating than useful. I wish there was a way to up-rank the “definitive website for a brand” when I search.

Furthermore, the lack of local results is painful. I just have to go to Google to find the restaurant/business in my town since Kagi seems unable/unwilling to do that. And in that vein, all my !bangs seems to have disappeared which is frustrating, even more so since on mobile it won’t save new ones (last time I tried) and manually going to Google gets redirected to Kagi due to the way their extension (has to?) works.

I’ve been paying for a while now and while the AI doesn’t bother me (I don’t use it) the Brave stuff turns me off massively. I don’t know how I’ll decide but I found this post (and the emails the founder sent) very informative.


After a recent mention on HN I gave Kagi a try and subscribed for a few months. But after using it I'm really not sure why it get so much for the core "search", I found it so underwhelming that I would instinctively use the !g bang to just go right to Google.

It turns out that even though I can't stand the number of ads, Google is still much better at getting me an answer quickly (usually with the quick answer modules).

I was also surprised at the number of times Kagi came up with 0 search results, and while one of the draws for me was to have higher quality results instead of quantity, I still found a _ton_ of results for AI generated crappy top-10-list sites trying to sell me something.

Love the idea, and will probably check back in from time to time, but so far the execution just isn't there for me.


The real lesson here is that as a founder, don't spend too much time discussing with your users on discord.

Gathering feedback good. But getting involved in philosophical discussion or how to run the company looks like a bad idea.


Kagi founder here. I am probably 'guilty' of reading and responding to every comment on discord, our feedback forum and I still respond to support tickets.

This does invite trouble but interacting with users of the product I am building is also the only way I know how to do it and is keeping me sane. Not to mention it helps build a great product, as users probably 'built' half of it with feedback.

I never thought that talking too much with the customers can be bad but it also may be true that full openness approach becomes a burden at some point and that it would be healthier to separate from it a bit.


I think it's a matter of scale. The principles and instincts that guide us in small-group conversations don't always translate well in large groups -- especially in conversations with an imbalance of emotional investment in the conversation. As the founder, you have a lot more riding on every exchange than any user does (even ardent, investing users). And as your user base grows, both the number of those interactions and their visibility and potential impact on your company is growing. So they're increasing in both number and stakes.


Sometimes they also drive you insane, especially if you are over-attached to them: https://news.ycombinator.com/item?id=33455853


also not repeatedly emailing when they've already asked you to stop might be worth considering maybe


Maybe a little off topic, but regarding Orion: Can someone explain to me why every search engine feel like they need to build their own browser, and by build I mean jiggle the handles on Chromium a bit?

It seems pointless. I can sort of see why Microsoft would do it, but that's Microsoft wanting a modern browser for their operating system, not DuckDuckGo, Kagi or Ecosia wanting a browser for their search box.

Why this is pretty much just a weird rant about Kagi, I do agree with the questioning of the investment in maintaining a browser.


Orion is based on WebKit, not on Chromium. The Mac version of DuckDuckGo's browser is based on WebKit too.


You're right, it doesn't negate the question though.


On iOS it is not simple to switch to other search engines on Safari that's not in their list: https://news.ycombinator.com/item?id=38937619

The thing is they can't control the stability of alternative methods on Safari. It's up to Apple.


But it is simple of Firefox on iOS, so if that's all you need there are existing browser alternatives


It's actually another hoop for users:

- Safari + Kagi: you just need a default browser and a non-default search

- Orion + Kagi: you just need a non-default browser and a default search

- Firefox + Kagi: you need a non-default browser and a non-default search

It might not look that much difference but in terms of thousands users, any reduction for users' steps to do, it is better.


Because controlling the browser means you control the default search engine, and that is valuable. If all it takes to do that is repackage chrome then so be it.


But if you can convince users to switch a browser, can you not convince them to use your search engine by default with less of an effort?


I use Kagi heavily. I don't make time to follow their Discord but have submitted some bugs to their feedback forum. I also paid for Kagi+ because Orion is a cool project and I want very badly for it to replace Safari as my main line browser.

Honestly, this gave me the impression that Kagi is a move fast and break shit kind of company, with Vlad as a benevolent dictator type. Finances are often (I think) a disaster at these kinds of companies that gets fixed later. The t-shirt thing is sus but those shirts look really cool and I might buy one. Vlad being flippant about getting sold is better than lying about "nothing will change; we will find a buyer that agrees with our values" while looking for the highest bidder, values be damned. The email thing makes sense technically (they're basically trying to be a Google alternative) and seems like too much, but, hey, it's Vlad's money (I believe he bootstrapped this? If so, the investments they got were probably more donations than investments) and if the devs want to do it, more power to them!

Vlad is "my way or the highway" unless you convince him that the highway is actually better. I've seen this happen with many feature requests, like them improving WebAuthN support or integrating support for Apple's iCloud Keychain extension, both in the Orion browser.

Also, while Kagi seems to have pivoted from an AI answering service to search, it seems like a really logical pivot and comments like this:

> 1 AI should be used to the extent that it enhances our humanity, not diminish it (AI should be used to support users, not replace them)

give me the impression that they're at least trying to be responsible with this tech.

Everything in this article is mildly concerning, but the alternative (going back to Google Search and embracing a mono-browser future) is so much worse. I don't regret supporting their mission at this time.


I don't know that I agree with all these complaints.

Making a bunch of free shirts is something DuckDuckGo did too, I have one. Is it a bit weird they incorporated their own factory for it? Yeah, but I guess I just figured that that was part of their marketing budget. How many cool products have we seen die just because their marketing was crappier than their competitors?

I do think that building their own browser is a waste of resources, but I think that the AI tools also are kind of marketing. People utilizing the universal summarizer gets the name out there, and allows people to see the Kagi branding more frequently. Are they spreading themselves too thin? Maybe, but simultaneously I do feel like the second that someone has to reach for Google to do anything, that's going to whittle away at their potential market share. I think the fear is that people are going to say "if I have to do X using Google anyway, why should I stick with Kagi, especially since Google is free?"

It's tough to say, I've been a paying Kagi user for about a year, I like it, it's a product that I actually think is better than vanilla Google. I really want them to succeed, so maybe I'm viewing what they are doing with rose-colored glasses, but most of the complaints in this blog post didn't seem completely horrible to me.


I got a little more than halfway through the post before I gave up. I honestly don't know of any other tech endeavor that is doing so much good only 16 people. You can diss their CEO all you want, but their product is heads above the rest.

And it's not just recycled google results. It's google's API, which means that it brings back into the light what google was best at before they decided to monetize it with echo chamber algos and toxic ads. I can find it in my heart hate Alphabet and yet pay to mainline their best product with a sprinkle of other vitamins and minerals like Wolfram.


I've been using Kagi as my primary search engine for over 2 years. The search is much more customizable than anything else out there, and the results are usually slightly better than Google's. I don't find their current AI offerings useful but I don't mind the experimentation because I do think there is potential for big improvements to be discovered there. I just turn the AI features off until they figure out something that really works.

I share the concerns about wasting time and money on the other silly side projects (t-shirts, email, maps..), but as long as they don't negatively affect the search product or sink the entire company I don't truly care.

I do not like that their promise of privacy relies entirely on aligned incentives and trust, but it is no worse than the alternatives that all rely on ad-tech money.


VERY ironic to me that a web search company has its community platform hosted on Discord, which is un-indexable. Honestly, companies having their community platform on Discord is a huge red flag for me.


I also have my reservations and in particular the lack of indexability is a big problem. However, a red flag is an overstatement. You have to pick your battles.

Discord is an excellent place to collaborate. It’s easy to use for non-techies. The level of community is consistently high, better than old Reddit imo. Being realtime it’s conducive to ad hoc chatter.


The Discord seems to be mostly casual, unimportant discussion and notifications about updates. If you bring up an issue or a feature request they very quickly ask you to post on the feedback site (https://kagifeedback.org/) instead.


I’m using Orion and I pay for Kagi. Orion works great (despite a few glitches I had run into over year or two, miles ahead of competition).

Like others, I think that they had to raise money is a worrying signal they are not sustaining themselves. However, that’s only a signal.

I may not think the CEO is a particularly nice guy (though he was not too pleasant when responding to tickets, which yes he apparently does himself (unless it’s a shared account?), he was not rude either), but realistically can I demand that from him? Push comes to shove, can’t really claim I’m extremely nice either, and I have achieved less.

Regarding the use of ML or Kagi being originally an AI company, I don’t think it necessarily condemns the project.

Kagi Email drama seems ridiculous, but is very new to me.

Unless there are some further bad revelations about the company or the CEO, I will reserve my judgement for now…


I wonder if the t-shirts were basically a way to siphon some investor money directly into their own pockets. Or if someone just thought they can do it cheaper and then ran into sunk cost fallacy.


Yes, of course they created a consumer product that outperforms the main product of the third largest company in the world just as a measure to cheat investors out of a couple of hundred thousand. That's why I won't buy Apple products either, because I'm sure all these iPhones and Macbooks are just a tricky plan to build up investor confidence so that they can cheat them out of money in the future.

Useless snark aside, if the Kagi team wanted more "money directly into their own pockets" they could just raise their salaries. If their product is comparable to Google their salaries could be as well.


> Useless snark aside, if the Kagi team wanted more "money directly into their own pockets" they could just raise their salaries. If their product is comparable to Google their salaries could be as well.

And they'd get the money for those massive salaries from what magic money tree? They're at best barely profitable, revenue is probably around $2m, and they only raised $670k in funding. This isn't a particularly money making enterprise.


What I'm saying is that they could take all the investor money as salaries for themselves if they wanted, and easily motivate it by comparing to industry compensation for similar work. They don't need to invent any Yugoslavian scheme to put "money directly into their own pockets."


Interesting to think about/play with

"why pay for shirts or advertising when we can own it?"

Anyway, that's how I felt it happened. Build over buy. Siphoning is an interesting thought

It's mind blowing. The earliest internet ventures were selling shirts that somebody else made for huge margins.

Why take on the costs in-house, lol. Either way: by making it yourself or dealing with problematic suppliers, it's not worth the hassle.

Shirts aren't their business and for those still in it, the margins are razor thin. Madness.


I mean, Occam's razor says they were just naive and didn't realise what a huge pain doing stuff like that is. There's a reason that pretty much everyone uses a third party for this.


I don’t have the full story on the t-shirts, but isn’t this a typical “we want to give tshirts to our supporters” without realizing that it’s crazy expensive and complicated? They probably didn’t intend to spend 1/3 of their round on tshirts, but this is pretty much a microfunding cliche at this point. Kickstarters often reel at their tshirt promise after the fact, and I believe there’s even a YC company or two that started just to solve the problem of sending supporters their promised swag.


Vlad's interpretation of GDPR is both horribly wrong and very concerning.

Personally Identifiable Information includes anything that can be used to uncover a person's identity. An email address is PII, as it can be used to identify which person their data relates to - and they do have data, at the very least a user account and settings but likely also logs.

Full names, phone numbers or IP addresses are also PII - if you have a server log with source addresses, that's PII under both GDPR and CCPA. Why you have it, and whether I can take steps to hide my identity is no excuse - you need to follow the legal process for PII under GDPR and CCPA, need have data controllers in place and ways for any individual (registered or not!) to make the appropriate data requests and removal requests as applicable.


IANAL, but even UUIDs and hashes of user names can fall under the EU, when there is a future possibility of linking it to a user (e.g. through behavior). See e.g. https://law.stackexchange.com/questions/86570/in-gdpr-terms-...

To determine whether a natural person is identifiable, account should be taken of all the means reasonably likely to be used, such as singling out, either by the controller or by another person to identify the natural person directly or indirectly.

https://gdpr-info.eu/recitals/no-26/


An e-mail by itself is not PII, it has to be connected to other personal data. When companies use Stripe for payments, those other personal data are cared for by Stripe.

There are people who argue that just the name of a person is PII and they are wrong.


> There are people who argue that just the name of a person is PII and they are wrong.

It's very easy for a name to be PII. I'm quite certain mine is unique, due to hyphenating when I got married.


There is no test under GDPR for personal data that can identify an individual to have to identify a single unique individual to be in scope of the legislation, just that the personal data can be used to identify _an_ individual. Two people living at the same address with the same name sharing the same telephone doesn't suddenly make all that personal data fall out of scope.

Whilst the response from OP is so obviously wrong and confusing that it's likely to be a troll and not worth engaging with, it's worth clarifying to anyone reading this thread that email addresses most certainly do qualify as personal data under GDPR. GDPR very clearly states what personal data is (see https://gdpr.eu/eu-gdpr-personal-data/ and https://gdpr-info.eu/issues/personal-data/) and that storing or processing of this data necessitates the need to comply with the requirements of the GDPR (particularly the rights detailed under https://gdpr-info.eu/chapter-3/).

For the purposes of this conversation, an email address is personal data, operating in the EU (and additionally, by way of carried-over legislation, the UK) means complying with the GDPR, and therefore Kagi need to provide mechanisms by which people covered by the legislation can enforce the rights afforded them within it.

(GDPR also doesn't use the term "PII", merely just "personal data" and goes on to detail what this means in terms of identification, which might add to the confusion in OPs original message).


Your name by itself and not connected to anything else, is not PII. But there are many people who argue that.


> Your name by itself and not connected to anything else...

It's in your database. That's inherently a connection to something else.


> There are people who argue that just the name of a person is PII and they are wrong.

> ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, [...]

https://gdpr.eu/article-4-definitions/

A name is PII, as stated by the definitions in the GDPR.


You're misunderstanding. The name by itself is not personal data, but data connected to a name is.


"in particular by reference to an identifier such as a name"

What is there to misunderstand?


If I write a name on a piece of paper here on my desk, I have not violated GDPR. If the radio commentator speaks the name of the soccer player who made a pass, he has not violated GDPR. But there are people who argue that names by themselves (without reference to anything else) are protected personal identification data. Which they clearly are not.


The GDPR's scope is defined as:

"This Regulation applies to the processing of personal data wholly or partly by automated means and to the processing other than by automated means of personal data which form part of a filing system or are intended to form part of a filing system."

A name or email in Kagi's database is very clearly subject to GDPR. A note on your desk may not be; not because the name isn't PII, but because not all PII is in a protected context.

You're incorrectly mixing up "it's not PII" with "it's not subject to GDPR". It's still PII even if you're not legally required to protect it in a specific scenario; I can, for example, tell random people about my wife's very unique medical conditions, but her hospital cannot.


Thank you for demonstrating you have no idea what the GDPR is.


Thank you for your sarcastic comment.


This is wrong on all points. GDPR quotes that directly contradict this below.

Quoting GDPR Article 4, point 1 (https://gdpr.eu/article-4-definitions/):

> ‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

And Recital 30 (https://gdpr.eu/recital-30-online-identifiers-for-profiling-...), which gives some more examples of identifiable information such as IP addresses:

> Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.

There is also the quote from the Danish Datatilsyn (https://www.datatilsynet.dk/english/fundamental-concepts-/wh...) also makes some more examples and explicitly highlight that is is PII even when it must first be combined with other data:

> Personal data may, for example, include information on name, address, e-mail address, personal identification number, registration number, photo, fingerprints, diagnostics, biological material, when it is possible to identify a person from the data or in combination with other data. It is said that the information is “personally identifiable”.

---

An email address is obvious PII because it is a globally unique identifier representing a way of contacting a specific person. You can find the name of the owner separately and correlate it with your stored data, thus identifying the person.

Even if you store nothing else, the email reveals that you have an association with the user, but you most likely also have data that ties activity to the email such as the user logging in and using your service in any way or form.

> There are people who argue that just the name of a person is PII and they are wrong.

A person's name is the most obvious case of personally identifiable information.


This is disheartening to hear... Especially wrt. AI I was hoping for them to use it to classify the web and not aiming for yet another GPT frontend. Or in general developing tools that are a match for the state of the information space that exists today.

And whatever the heck is going on with all the other stuff. There's no way one should stretch oneself this thin.


Yikes. I'm happy to stay away from Kagi, now. I find that platform strategy and that founder's attitude to be hideous, so I appreciate you bringing that to light.


I don't use Kagi, but this post reads much more like a PR smear campaign than anything else.


I’ve been suspicious of and disconcerted by the amount of AI-related news coming out of Kagi. I unapologetically hate the current AI craze and am turned off whenever I see it appear in one of the products I use.

I’ve also already stopped using Kagi on mobile, because they made the experience of editing the search field terrible with some JS. In particular moving the text cursor in the search field in Kagi on mobile Safari is an exercise in frustration that’s not replicated by any other text field in any other search engine, website or anything at all on iOS.

This confirmation about their core focus being LLM stuff seals the deal for me and I’m cancelling my subscription. I fully agree with this sentiment from TFA:

> They just don't want to admit to being an AI company anymore. Frankly, it's not something I want to pay them to keep developing. It's something I want less of out in the world.


Bad faith arguments and personal attacks. 0/10 woulnd't read again


I did not know all of this about the org. The t-shirt situation is just unfathomably stupid, that last line about anonymity might convince me to cancel.

I still do like the product they offer, though. It'll be difficult to give up their bullshit result filtering. I also cancelled my ChatGPT plan because I could use GPT4 through Kagi. They also provide access to Gemeni, Mistral, and Claude. Probably actually an unsustainable value.


I noticed Orion is very very buggy, and I found it odd from a revenue oriented company. I was desperately looking for a way out of the chromium world and also avoiding Firefox, so when I found Orion I thought this is where I'd settle and maybe help development. But the bugs are so counter productive, that you can't even manage bookmarks. Something was off with that browser's team.


It is very hard to build a browser from scratch. Yes Orion is still in beta and buggy, but there are hundreds of people who paid $150 for a lifetime license for this browser, which makes me hopeful that there is a space for a browser we pay for and is built with users' best interest in mind. That is incredibly important for Kagi's mission.


It is important, and I thought it'd be amazing. So then take it seriously. If you need more funding then find a better pricing model. But it is a shame that a project so attractive feels like it's abandoned.


> But it is a shame that a project so attractive feels like it's abandoned.

Can you clarify what makes you say that?

Orion development is very active. Here is Orion's changelog in case you missed it:

https://kagi.com/orion/updates/orion-release-notes.html


I installed it sometime (end of last year/ beginning of this year, can't recall). Was setting it up and imported bookmarks. Then tried to edit them and found out that renaming bookmarks and/or changing links messes up the bookmarks, they don't save/get reset. Some very odd behaviors and I have a hard time believing that they were not picked up by the team or other users. I think setting bookmarks with icon only was also not working. There were other issues and I just did not have the energy to navigate those and my work. So I decided to give it another few years. Using Safari now. But Orion being solid would make me come back.

I also don't want to be overly critical, and I am a paying Kagi user, love it and will eventually try to use the family plan, but maybe I'm just not at the point where I have time to deal with glitchy software anymore.


Is it fair to say that building a browser from scratch is very hard, multi year process, and that one interaction with it half a year ago and encountering some bugs does not mean the project is abandoned?

I use it as a daily driver and many other people do and while there are many issues still (we have over 2000 open issues on oriofeedback.org) Orion has never been better and I encourage you try it again.


I intend to, thanks.


Yes - but why do it is the main point?

Why not focus on doing one thing properly?

Although you seem to obviously be attracting enough money so it's up to you how to spend/burn it :)


Because I think you can not succeed as a search company without a browser. And I think that both and Orion and Kagi have proper focus. There are bugs yes, but they are not there due to lack of focus, otherwise every product out there has lack of focus.


I think this comment is the one that finally made Orion click for me from a business perspective. Without it you're sharecropping on land owned by your direct competitors who fund their browsers through money coming in from search. If you ever encroach on their revenue even a little bit they'll fight you tooth and nail.

I think it's a crazy ambitious bet but I can see why you're making it.


Lack of ambition was never a problem I had :)


Why though? That doesn’t really answer the question.


I don't know if I'll ever use Kagi, if their founder fully understand privacy laws, if I agree with him clarifying anything when clearly this person doesn't want to discuss it, etc... but after reading the post and some stuff on Mastodon, I'm glad I don't have to deal directly with customers. I'd hate to have people like this using my service.


So he's mad they bought promotional t-shirts after a hitting a subscription goal?

If it's deeper than that, I'd recommend adding a summary. It's a big ask to expect strangers to read a ranting wall of text.


Fair points and a reason not to get personally invested.

> Is the search good? I mean...it's not really much better than any other search

It is absolutely fantastic as a search engine. The few times I find myself on DDG or Google I am reminded how terrible the alternatives are. For this alone I am happy to pay for however long as possible.


I get where he's coming from, but I don't really find those arguments to be a huge problem. Probably because my "ideal" search engine doesn't exist. I have to choose out of the offerings on the market, and Kagi is the least objectionable of them for me.

In terms of letting me find what I'm looking for, Kagi is the best search engine I've tried. At worst, it's no less "private" than the alternatives.

The AI stuff is irrelevant to me until it starts degrading the search results I get. I just ignore their AI-related features. No big deal, and certainly no worse than others.

All the other criticisms (t-shirts, etc.) don't matter at all to me. What matters is search quality.


I'm a kagi subscriber, and this is the first I'm hearing of the t-shirt thing. I'll be happy as long as the search is good.


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I like and pay for Kagi but for me, outside of search, the rest of largely ignored fluff (aeema to chime with several other customers commenting here, eg on AI features).

The search is generally good enough, often really good, and the killer feature is FOREVER hiding results from low grade sites and boosting results from sites you respect, without the tonne of commercial rubbish that Google feeds into results.

Where I see an area to improve is image search - Google is usually better and it's usually just laziness that I don't do all image searches in Google.

I wish Kagi luck and certainly hope to continue to be a customer.


> Did I mention that the t-shirts don't even have the Kagi name on them? Just the Kagi dog mascot, who is at this point the only thing I like about Kagi

I don't even like the dog mascot.


They lost my faith when they partnered with brave


Nah the Brave thing got spun up a bit. Kagi just wanted the extra search index data, which isn't even originally from Brave - they acquired it from Cliqz.


I’d rather them lean on Brave than Google or Bing


What's wrong with Brave?


The founder, Brandon Eich, made donations in favour of banning same-sex marriage.

I also refuse to use anything from Brave for this reason.


Brendan Eich also created JavaScript. So you're going to have to pretty much stop using the Internet entirely if you're going to act like his work has anything to do with his political opinions. Personally, I separate a person's work from their political opinions and I think you should too.


Not really. Life doesn't have to be an all-or-nothing dichotomy like this. It is a perfectly fine decision to boycott a product if it is viable to be boycotted, and keep using a product if it's not: using the web without JavaScript is almost impossible, so I'll use it; using the web without Brave is easy, so I won't use it.

This is not about separating a person's work from their political views, it's about not giving more power to people you don't want to have more power. If he is going to use money to campaign against LGBT people, then I'll do my best not to give him money, and I think you should too.


So instead you’ll give money to Google, which totally won’t do shady stuff with it?


My browser of choice is Firefox, not Chrome. As I said, because Google does shady stuff too, I avoid giving them money when possible.

It's not that hard to prioritize companies that are aligned with your values. You don't need to start living in a cave or self-flagellate. Just look around to see if there is a suitable alternative.


We’re talking about search engines, not browsers.


I was talking about browsers, but I can see why the confusion happened, since Brave also has a search engine and this post is about a search engine.

Then yes, I use Google for my search engine. They do shady stuff, but they never campaigned against same-sex marriage, and none of the alternatives have given me good enough results and an acceptable political alignment for me to switch. Brave certainly doesn't seem much better, with unacceptable political stances and worse search results. DDG is getting there, but the search results are still not good enough to replace Google for me.


What a stupid statement. You do realize that they partnered with Microsoft Bing for their search results from the very beginning, right? In what world is Brave worse than Microsoft?


"No one wants full anonymity unless they are criminals, and we don't want customers as criminals" is a yikes.

I don't mind the financial misplay(?), the possibly unsustainable diversification, the lil bit of corporate hypocrisy, or the AI - they're endeavours that can't be avoided while trying to make a compaany profitable - as long as they do what they can do best, WHILE maintaining the stance & spirit taken for forming the company.


After exchanging about 15 emails with Vlad, I can confirm "appear measured and willing to change opinion, but zero budge". It was frustrating to be told I provide "high quality" discussion while many points remained unaddressed or just evaded into boring "we can't know intentions of search users" as if he was building a government.

For instance, he claimed both that a search engine shouldn't judge someone for searching how to commit suicide, because they might just want the equivalent of legal euthanasia in a place where it's unavailable and a global search engine should be value neutral for it can't possibly know all cultural norms, but also said "it wouldn't work" as a backup argument that was promptly ignored when I provided a study contrary to it.

I ended up feeling like Vlad has a lot of implicit beliefs that are rooted in free speech absolutism, but will rationalize via other unfalsifiable arguments (like scope creep / too many unknowns) while appearing like he'd be open to be convinced. I still use Kagi, but I'm ready to jump ship at the first opportunity.


The tension between free software, ethics, and running a business continues to fascinate.

If there were a way for an FSF-adjacent company to have a user-owned business model that could both:

a) maintain fidelity with FSF goals and ethics

b) also do the hard-nosed business decisions that are needful.

As a decades-long FSF member, I'd cheerfully support subscribing to a set of email/search services, assuming technical heft.

The two mindsets seem hard to harmonize.


I am Kagi subscriber because I think their search is great. I would like them to focus on it.

I don't care about closed-sourced browser nor their AI offering


Honestly after reading this guys follow up rant about the CEO contacting him directly for an opportunity to address any of the points made in this post, this comes off as nothing more than a hit piece. Just saying ive said my piece and I have no interest in hearing any follow up or rebuttals is just classic modern day social media journalism. Suprised the CEO stayed so cool in his follow ups with this guys attempt to goad the CEO into loosing his cool in a private email so he could plaster it all over the web - he comes accross as nothing more than a drama troll.


I subscribe to Kagi. Begrudgingly. I wish them well but it does seem all a bit fractured and when push come to shove and the money runs out what are they going to do to safeguard my information? Because it’s easy to talk high morals when things are fine but when it’s your last drop of life blood maybe the moral and ethic equation suddenly changes to get that one last infusion/injection.

Is there a common thread amongst search engine founders? The guy from you.com also gives interesting vibes. Here he is with 10 shill accounts. https://news.ycombinator.com/item?id=31344999

Edit: I think Vlad is a true believer in what he preaches. I detect no subterfuge in him. But he takes negative comments personally as if people have a duty to love his vision and product. A true believer but seems like that would be a tough trait to have when you cater to a very opinionated audience.


> Kagi does not collect any personal information

> Our payment processor does, and you can ask Stripe for that

- Kagi CEO

> The data subject shall have the right to obtain from the controller (...) access to the personal data (...)

- Art 15 GDPR

> Controllers are responsible for complying with SARs, not processors.

- ICO https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-re...

Kagi = controller / Stripe = processor

So no Vlad, that is not how the GDPR works.


A lot of what is mentioned in this article actually comes across to me as positives.

That said, one of the things that kept me from using Kagi much is their focus on A.I., which has been staring us in the face since Day 0. I hate A.I. Anything connected with A.I. carries a certain stain that is hard to articulate, but basically immediately makes me feel I have some insight into the psychology of the people behind it, and I do not like what I see.

I also think that a lot of people assumed that Kagi is privacy respecting without much evidence, it was never part of their pitch that I remember.

For those reasons I've just never used the service. This author's axes to grind beyond that don't concern me too much, but those two things are total deal breakers. Which is sad.

More variety in the search space is still good from my perspective. I still hope that Kagi succeed.


they 100% don't own a T-shirt factory. this feels like finding a reason to seethe over them using genai&llm.


Fair criticisms, but at the end of the day, Kagi offers a better search experience then all the alternatives for a fair price, so I pay for it. I don't really need to have 'faith' in it, though I do hope it sticks around.

Also, can't wait to get my tshirt! (closed beta user here)


Exactly this, it's a product, not a religion. I like that it exists. I pay for it. It feels worth it to me. Certainly more useful to me than the Netflix sub I had hanging around forever but barely used.

I don't get why random punditry is of any relevance here, or why Vlad felt the need to respond. He needs a PR person, I think


>Exactly this, it's a product, not a religion.

Could have fooled me!


> the only real killer feature it has to me is the ability to block domains from your results, which I can currently only do in other search engines via a user script that doesn't help me on mobile

User scripts are doable on Firefox for Android.

For iOS, somewhat ironically, I think you'd need Orion.


Maybe they needed a German company to receive money from the BND for their user data without the US knowing :-D

But in all seriousness, I’ve been a subscriber ever since they started and I’m an ultimate subscriber still, and I’d be sad if they went bankrupt due to mismanagement of the funds.


I am a paying Kagi user and it seems to me that the post is from an over-zealous user venting after their unsolicited advice was rejected. Reading through the post without finding a single mention of search quality is quite telling about its content.

There is no reason for Kagi to remain “pure” and avoid AI features as suggested by hardcore AI haters. I am not a fan of AI hype either, but I am pleased to see that Kagi has integrated some moderate capabilities such as the summarizer and search-based generation, which are natural extensions of a modern search engine. (I do hope they improve the expert mode soon, as it is currently far inferior to Perplexity, but that does not invalidate the general point.)

Email-based account management may not be perfect from a privacy perspective, but registering with a privacy email alias has mostly resolved my concerns. As for GDPR, let’s not pretend that it is disproportionately burdensome for startups. I value the way a company operates much more than the privacy theatres (banners, opt-outs, legaleses) enforced by GDPR.

Other criticisms regarding operational details range from nitpicking to trivial. I do hope that the founder was less insistent on arguing with and lecturing zealous users like the author.


My perspective as a subscriber for ~6 months:

Search just works, 90%+ of my searches are on kagi. Much better than google, bing, ddg, etc. Worth the $10.

I do use fastgpt and the summarizer sometimes. As with any of these AI tools, you have to get a feel for what suits it and when to use it.

The unbiased review idea _sounds like_ it would be ultimately fruitless as the requirements get philosophical, but it may very well lead to more useful tools in the process.

The GDPR perspective is unfortunate. I'm willing to wait and see if they eventually accept it.

Overall, I like their focus on user experience, customization, fast and light websites, and search quality. Sure it might not as objective as it's portrayed, but it is giving me great tools _today_.


> First of all, as a project, Kagi stretches itself way too thin. "Kagi" isn't just Kagi Search, it's also a whole slew of AI tools, a Mac-only web browser called Orion, and right now they are planning on launching an email service as well.

> Like most search now Kagi has chosen to include Instant Answers that are AI generated, which means they're often wrong, as well as a "Universal Summarizer" tool, that again is more of the same old AI bullshit.

I agree that Kagi should focus their efforts on delivering the best possible search experience (the image search is horrendously slow at times). But as for the above-mentioned AI tools, I love and use daily. For a short question style query, most of the time, the quick answer is all I need. Universal Summarizer is excellent at summarizing the uncountable YouTube videos that my friends send to me.

> At one point someone suggested the idea that searching for suicide-related terms should bring up a helpline, and he rejected that idea because it would be "biased" (I guess towards not wanting people to kill themselves).

Why is the so hard to accept for some people that not everything should push a message? If I want to know about a controversial topic, I need results about it, not a lecture. Their responsibility is to serve me good results.


I did pay briefly for Kagi, but ultimately just didn't see the benefit over DDG. Google seems to be too far gone to be useful, but DDG still consistently finds what I need. Other than that, the main issue I have with Kagi from a business perspective is it will always be extremely niche. Even among "tech" people, the idea of paying for a search engine will always be a single digit percentage of the overall market.

I view Fastmail in a similar manner, but the difference with them is they have a real business market for those wanting an alternative to Google or Microsoft.


The main benefit over DDG is the ability to customize search results. If you have no use for that, Kagi is probably not for you, and that’s fine.


Yeah, I signed up for the free Kagi trial because of all the praise on here, and I think I've used it... twice? It felt exactly like DDG and Google. I think I just don't use search engines very often.


I don't know why this is flagged into oblivion. I'm sure most HN users won't agree because Kagi is very popular here but I don't think the arguments are bad or overblown.

Personally I don't use Kagi for 2 reasons: It's not significantly better than what I already have (SearXNG private instance) and I don't really subscribe to the "everything must be paid on the internet". I'm much more comfortable running some dockers and putting a privacy barrier between myself and google, as I do for my searches, for my phones, computers etc. Of course this kind of tech solution is not an option for everyone, but I don't care about everyone :) $10 is a lot of money for me and I rather spend that on something I control like 2 VPSes.

Also I think that once things go commercial eventually they will reach a scale where they will want our data too. After all, data is like free money. A business will never say no to free money. By due diligence law they're not even allowed to. Kagi has that luxury now, but once they become big and own half a northern californian town for their campus they no longer will. That's the idea of enshittification.


My only reason for not using SearXNG is it seems like the complete opposite of what you want for a search engine replacement. The one shining point of using Kagi, Google, Bing or DDG is that only ONE search engine is getting my search query. With SearXNG you've now taken your search query and sent it all over the place which I don't personally believe is better. My goal is to get my searches OUT of other companies hands, not thrust it directly to all of them all the time.

Additionally, by running a private instance you have effectively given all these companies a spotlight onto YOU. Only your searches are going to come from that instance and these companies already have enough information they can figure out WHO is making that search pretty much right after you click through the first result.

Just from the available public instances you can quickly see that other search engines may block your requests for one reason or another but your server will be constantly retrying to query them from time to time. Last thing I want is to find my IP addresses on some sort of "naughty list" because I wasn't honoring some 403 error my server was getting every time I searched something.

There is nothing that says other search engines won't wise up and figure out how to stop searx from "abusing" their search functions so it almost feels like the only sure way to ensure search privacy is to run your own crawler, for better or worse.


Yeah my goal in using SearXNG is really getting better results, not privacy, that's more secondary for me. It's pretty good at filtering out the clickbait crap. I guess every engine promotes its own clickbait.

And of course I block cookies and ads heavily, bypass paywalls, the works. I'm sure I'm pretty trackable anyway with so many addons. Also I'm probably one out of 10 that uses my specific OS/browser combo. So with fingerprinting they have got me anyway.

I run it on a VPS so I don't really care, that one is not used for exit traffic of any other kind except an IRC bouncer. And if I really need to I can just switch to another IP :P


I actually gave Kagi a try the other day because Google has reached the point of total uselessness (a day I thought had come and gone, but I was wrong, it continued to decline) - but actually the search results for the same queries are worse, not that the content is worse, but that it returns the better/more appropriate content further down the page, the actual content is pretty much identical. Am I doing it wrong or does the tsunami of crap on the internet just mean search engines are fucked?


I really love using Kagi Search. It’s awesome. I think Arc is becoming very similar with all their AI features that are kind of boring, but that their team is obviously focusing on.

It is quite strange that they are doing all these other things that I basically don’t use at all though. Classic entrepreneur chase shiny objects and get bored with the core idea. In their defense though, people do believe that search is going towards an ai future.

But I do want to say that Kagi Search is really awesome and I hope it works and I won’t go back.


I pay for Kagi because I like the search functionality as oppose to google which is heavily monitized, also I use summarizer alot. I wish my search is not capped


The $10 plan has not been capped for quite a long time.


I personally haven’t lost faith, because search is still the best out there. I’m really happy with it, no complaints and I’m not planning on cancelling.

Speaking about their whole business, I think three things left me a negative impression:

- the tshirts were really unnecessary. I didn’t understand that. I am not sure the world needed more trash being produced and for sure it was not a good use of their money.

- I think AI as a tool has a place in their offering (Quick Answer, Summarizer). I don’t think the Assistant stuff makes sense for a search engine.

- the apparent lack of care for privacy that appears in the quotes in the blog posts are not good and I hope Vlad changes his mind and addresses that properly. Everyone needs privacy. Moreover, GDPR is no joke and it should be followed properly.


Kagi just works for me. I pay a monthly bill and I get a good search engine. Until they do something that disrupts that relationship or signals a disruption to that relationship, the things in this post don't strike me as that, I don't have much patience for posts like these. It's like a child making a "dead game" post for a game that made a change they didn't like.


I am surprised that nobody mentioned Kagi Maps so far. To me this is the largest waste of energy possible, building an Apple/Google Maps competitor is a project too ambitious and time consuming for a 12 person company which is also developing a search engine (and a browser, and AI assistants, etc.). Kagi should nail their search engine first and only then start side projects like that.


> I am surprised that nobody mentioned Kagi Maps so far. To me this is the largest waste of energy possible, building an Apple/Google Maps competitor

Kagi maps seems to just be Apple maps otherwise I don't see why they would put Apple maps logo in the bottom left corner.


I use them and none of this stuff really matters; they basically have deep pockets available to them and in the current operating model can continue indefinitely.

I'd love to see more focus on their own search engine/results, as well as technical means of ensuring anonymity/unlinkability within their infrastructure, but they're well worth the $250/yr for a pro subscription today.


I use Kagi many times daily for search and for access to Clause 3 Opus. Can't say I care about t-shirts. Keep up the good work.


I really, really wish authors used a bit more margin/padding on their websites. "Simple" doesn't have to mean unreadable. A small black text on white background stretching across a full 27" 1440p monitor is pretty brutal to read.


What I sense here is the same phenomena as when a famous artist gets a fan that turns into a hater that maybe turns into a stalker, but this time it is a small company that gets this kind of attention and zeal.

There's some kind of psychological instinct that makes some people think that they are owed something and have some kind of personal relation to somebody famous or in this case a company, a kind of familiarity that is just one way. The author of course wouldn't direct this kind of attention towards Google or any other huge company, because they understand that there is no relationship between him and them. But now when it's a small company, there is a short circuit. Just like stalkers usually direct their attention to female performers, and not to gangster rappers or a rock band.

Of course there will be nothing that Kagi as a company, or the people behind Kagi could do to please the author. When in "hater mode", exactly everything the other part does or says will be turned and twisted into something bad. Just read the e-mail exchange that was posted.

With that said, Kagi is still the best search engine around and if they someday won't be, it's as easy as unsubscribing.


Did you read the post? I know this sort of fan/hater type, and this post comes across to me as very much not that.

I think Kagi have a lot of things to answer for, in particular, a large tax bill, possible GDPR violations, and potentially a future inability to pay their hosting bill in t-shirts.


> They have "FastGPT", where their focus is having a ChatGPT style service that is focused on being fast, not accurate.

How could someone come up with this idea and think it was good? For a search engine whose user base is so interested in better quality results they're willing to pay for them?


Kagi is really given a LOT of space on HackerNews for something that doesn't even have 25,000 users.


I was also shocked to see this number given how frequently the product is mentioned on here. Makes me wonder what the Venn diagram of HN and Kagi users is like.


Wrong opinion to have, but I never really found the difference between Kagi results and DDG results to be different enough to warrant paying for something that doesn’t even work on my phone without hacks. FWIW I agree google search is now unusable, only comparing to DDG


What sort of phone do you have where using kagi requires hacks?


iPhone


I use it in my iphone with no trickery. Perhaps it’s easiest to use Orion…i’ve found it very nice.


Asking me to change web browsers is insane, so off the table. That leaves going to kagi.com in my browser to then search, but nobody does that. I am opening the web browser, and using the address bar to search, and I want that experience to be good. To have that flow work with kagi you have to jump through some pretty crazy hoops. The point where I unsubscribed for good was when the crazy hoops stopped working.

I get it, chips are stacked against them, but something as critically well understood as searching the web just HAS to work as expected, because the free alternatives have a very very good UX.


Except for your first two sentences, you’re describing how I use Orion on iOS. I haven’t tried any macos version, randomly.

(Agreed about manually going to kagi.com not happening, etc.)


Mastodon thread wherein the author of this article gets pestered by the owner of kagi: https://hackers.town/@lori/112255132348604770


> For example, he has stated before that he thinks 3 star reviews on products are "by definition" unbiased, because they must include good and bad points.

... What?

Has this person ever visited a review site? I mean, it varies fairly dramatically, and there are some niches where 3/5, 5/10 etc has a fairly defined meaning (for instance, for TV reviewers it means "meh", for gadget reviewers it means "this will catch fire as soon as you plug it in"), but really, I mean, what?


The author seems to deliberately misunderstand the language that a non-native English speaker is using, for the purposes of maximizing outrage. There isn't any citation, but I doubt Vlad said anything like that. If I had to guess, I'd assume it was a more nuanced take like "3-star reviews are less likely to be biased than 5-star reviews."

For example, Kagi very clearly does not own a t-shirt factory, and this worst-faith take makes me distrust the entire post.


Kagi uses Google products under the hood for everything. So you are not really avoiding Google/Alphabet when you use Kagi. The pay Google a lot on money for various services and index data and such.


I stopped reading once I realized it was just a rant about their business. Why would I care? Their search is better, it's worth what I pay, if it stops being worth the money I'll stop paying. I could care less how their business is run. If I was investing I might look closer, until then, the maximum I have at risk is the $100 or so it costs a year, which I'm comfortable with. Did I miss something more damning later in the article?


> Did I miss something more damning later in the article?

Yes. The part where the CEO claims that of all the people seeking anonymity that less than 100 of them aren’t criminals o_O

Check out the last discord screenshot.


The comment is weird but I think it's out of context. I don't want to defend it but also don't think it particularly affects me as a Kagi user.


I completely agree. I use products because they're useful, not because I'm invested (financially or emotionally) in the business creating said product.


[flagged]


> I had Claude3 read it for claims about quality, security, privacy. It found none.

You might want to consider actually reading things for yourself, rather than assuming the magic robots are telling the truth (the magic robot did not tell you the truth, here).


I had ChatGPT read your comment and asked it "Is this a useful methodology of evaluating articles?"

It cautioned me that "it's important to recognize the limitations of such tools" and said:

> Tools like Claude3 may struggle with understanding the context of certain claims or the overall tone and intent of the article. They might flag statements that are not actually problematic or miss important context that affects the interpretation of claims.


Try some other AI. Maybe Clause couldn't read text in the screenshots.


No, don't try some other AI, actually read things, bloody hell.


OP’s Mastodon post on Vlad’s follow up: https://hackers.town/@lori/112255132348604770


Vlad does not appear to be aware of the first rule of holes: if you're in one, stop digging.

I'm a happy, paid Kagi subscriber and have been one for a long time, but I've been uneasy for a while about their lack of focus (the T-shirt fiasco being only the latest example) and the post demonstrates clearly that the issue is systemic. You're trying to compete in search against Google and Microsoft with 12 people! Stop doing irrelevant bullshit that's no going to improve your bottom line!


(1) I helped somebody start a hobby shop years ago, he was having trouble getting the bank loans to start it and I asked him if he’d consider raising equity, the next day he asked if I was serious, I told him I would put something in if he found some other investors and that was what happened.

He was successful about building a community around the store but not successful at the paperwork so it turned out we had not paid the sales tax for a few years which led the state to put up signs in front of the store, thankfully he was able to scrape up the money. Boy it was a near death experience.

(2) If you are working on search in 2024 and you are serious you’re going to be using A.I.


> (2) If you are working on search in 2024 and you are serious you’re going to be using A.I.

Pretty sure Marginalia doesn't use AI and to the best of my knowledge Viktor hasn't written about plans to do so. But maybe he's not serious because it sure seems like he's having fun!


Isn't Marginalia playing a completely different game from Kagi? AFAIK, Marginalia isn't trying to be a general-purpose search engine.

PS: Lovely username =)


(1) Marginalia can get away with it because it is searching a smaller collection over which it is easier to manage spam. On the other hand, Matt Cutts became a hero at Google not because he built models for filtering unwanted content but because he figured out how to motivate people to make the labels to train that sort of model.

(2) One of the most depressing experiences of my life was reading through the first ten years or so of TREC conferences looking for something useful to improve the search engines I was building. Eventually I found a volume that revealed the handful of useful results that they got in the first ten years (here https://mitpress.mit.edu/9780262220736/trec/)

Advances in search quality are rare and come along about once a decade; BM25 was such an advance, on paper. Even though BM25 is in Elasticsearch and a lot of other products very few people are taking advantage of it because they don't want to do the parametric tuning it requires to get superior results.

https://sbert.net/

is a similar once-in-decade advance that actually works out of the box with relatively little tuning. It doesn't address all the issues of search and should be integrated with more traditional search, but if you are building a search engine in 2024 you can expect to wait another 10 years for another advance like that.

(3) Marginalia particularly interests me because it is a small collection and the problems of search over a small collection are very different from those over a large collection. Gerald Salton started IR research with a deck of punch cards and he thought 80 documents was a lot and with 80 documents you are going to be very concerned about missing relevant documents because you didn't pick the right word. If you have 80,000,000,000 documents you have a very different problem. My take is SBERT and related techniques are particularly effective against small collection problems.


Is Kagi actually running their own search engine or are they just representing the outputs of other company's search engines?

I ask because I am considering a subscription.


I think they do have their own index but they are also heavily reliant on other search engines.


Interesting post, honestly feels like the NFT cult: Discord full of true believers, leader with wildly optimistic takes on everything, nonsensical profit model.

I will say, however, that the authors one comment "Vlad is one of those people who thinks not everything is political" annoyed me a bit.

I get that for people living in the US it can seem like everything is political but I don't think it is and more importantly, I don't think it's a healthy attitude.

Not everything is political but there are certainly people who will try their best to make it seem that way, usually as a means to engage in politicing, often with unpleasant results.

I can judge the Kagi founder negatively for a lot of things in the post but this isn't one of them and it's a weird little jab to throw in that says more about the author of the post than the Kagi guy.


This is a great argument against the kind of blog where you just drop your stream of consciousness into a publicly available document, which may be archived and searchable. Uptake on a site like HN may seem like a win now, but it also means there will be no hiding from it.

This is the kind of thing that comes up when you're trying to form new relationships (whether personal or career/business) so you may not want to put your worst side forward.

(I have no opinion on Kagi, BTW, since I know virtually nothing about it.)


> and they have fully bought into AI being the future of search

Good, because as far as I can tell it is. I use their "Quick Answer" feature very often in my searches, to the point where it's the first thing I click when searching. It's fantastic on mobile so I don't have to go trawling through ad-ridden websites. I am a happy customer because of this feature.

> But the developers of Kagi fully believe that this is what search engines should be, a bunch of AI tools so that you don't even need to read primary sources anymore

At least with "Quick Answer" it links to their sources used. This is a non-issue.

> There was some demo where you could put someone's Twitter handle in and it would give you a summary of who that person was (nightmare shit)

Really? Providing a summary of someone who willingly posts publicly is the stuff of nightmares? This is not a serious person and their opinion should not be taken seriously.

> And he is very, very much the type that believes "not everything is political" and "we don't get into politics"

Because not everything is political. I have never met a stable or amicable person who has thought that everything is political. Every time they have had a coarse personality that has a warped perception of reality. If I had a discord channel for my product and people were going into it mucking it up by trying to make everything political, they would get a swift ban. Keep that shit on Twitter.

I see a lot of their extra features as just that, extra. I don't buy Amazon Prime because I want to use "Twitch Prime" and "Amazon Music" as well, I buy it because I want faster shipping times. The rest is just extra and is of no concern to me.

A third of their investment on free t-shirts aside (which ain't good AFAICT), most of what Vlad is talking about comes off as reasonable. The only thing I do take concern with is his stance on <100 people on earth who really need anonymity. That does not inspire confidence.


> Like most search now Kagi has chosen to include Instant Answers that are AI generated, which means they're often wrong, as well as a "Universal Summarizer" tool, that again is more of the same old AI bullshit.

I started turning away from Google when they implemented this a few years ago, because the "answers" they selected always came from bullshit sites. Looking up Excel formulas for example, you're more likely to see a lightly disguised sales pitch page from an Excel barnacle company like AbleBits or ExtendOffice than the many forum posts and tutorial blogs that would actually answer my question.


I wish Neeva still existed.


That is why I pay duckduckgo which include vpn. I also run my own searxng. I used to subscribe Kagi last year. But after researching I came to the same conclusion as Tomte. Nothing unusual. Just business. DDG already is Kagi with solid business and proven privacy (almost anyway, I know about their Microsoft connection). DDG interface need improvement though.


Just a small correction: I'm not the article's author, I don't really have a conclusion, and I don't see the mail exchange as quite so damning as most commenters here. Although you should really stop mailing when someone asks you to.

I was posting this mostly to get a sense what others think about this, since I have only heard good things about Kagi so far, and thought about subscribing last month (but didn't, yet).


DDG was certainly privacy oriented, but for various reasons in recent years I was not able to maintain conviction on the alignment of revenue sources / financial incentives with that mission. (It's still the one I set any time I help someone with their machine, unless they're willing to pay, then it's been kagi.)

The latest all-in-one privacy subscription may be a course correction to have more revenue directly from those who care about their own privacy, to better align the incentives.


I don’t have a horse in this race, but from using Google’s AI search previews I am not bullish on the future of search being LLMs even with RAG or MoE (though of course, there is plenty of AI to be had apart from these, and I am bullish on AI in general). Even simple things, such as asking about setting up a Starbucks “franchise” (you can’t), are met with enthusiastic, affirmative, and blatantly incorrect answers.

Anyone who is thinking of putting LLM output directly in front of customers (no HITL) had better think twice about this.


There is a great saying nowadays: Customers are not kings anymore. They are dictators.


We need a kind of Kagi but it should be user-owned and controlled.


> But I cannot stress enough, they did not just spend money on 20,000 tshirts to give out, they set up a whole new business entity in Germany to run their own t-shirt printing operation, with its own building and warehouse and employee(s? I get the sense it's one guy but I don't know). And this cost them 1/3 of their $670k funding round. One, fucking, third. For t-shirts.

Holy shit


Reader-mode in browser of choice makes this more palatable.


Clearly the article writer has no clue about how AI works.


Kind of long piece and yet practically nothing was said relevant to why I use Kagi: it's simply much better than using a Google that's ridiculously left-wing and provides ultra-biased results once you've wasted the time to filter out ads. The ability to raise/lower/block specific sites for future searches in Kagi is also a great feature. Regarding privacy, that is important and they need to be become more transparent about what they're doing in that regard. But it's certain that they're more innocuous than searching with Google.

AI will certainly be important to search. I don't think anybody's integrated it well yet, but not for lack of trying. I hope Kagi makes headway on it.


Everyone on their discord are anime characters.


This is honestly a collection of poor takes. It’s also incredibly low stakes stuff. Don’t like the features? Don’t use it…


The whole tshirt thing is straight out of an episode of Silicon Valley or the WUPH episode of The Office.

If they go down that direction they should at least make some Kagi branded condoms like Ryan did.

> > Not even Google ever printed 20k tshirts to give away for free.

This guy is a total Ryan Howard.


To any of this, so what? As long as Kagi makes a good product, and they do, I'll keep paying. As for privacy, my main goal is to protect myself from advertising, which Kagi does excellently.


I use Kagi and will continue to do so until it no longer suits my needs. Frankly, it's still the best search engine. I temporarily subscribed to the AI tier and found the expert assistant genuinely useful.

The t-shirt thing is inexplicable.


Yeah, the AI is good (too expensive IMO) - it's really nice being able to choose between the best models from all the providers.


> too expensive IMO

Except it's less expensive than just going for the providers. Which is puzzling to say the least.


Jesus this approach to privacy is just awful. "it's not data collection if the user volunteers it" I mean wtf. "emails aren't PII because you can use a burner".

GDPR was designed to protect consumers from companies like this.


I'm a Kagi user.

None of this is relevant to me except the allegation that privacy isn't taken seriously.

And yet Kagi's terms of service clearly state that they do not even log user searches. So unless the assertion is that Kagi is wantonly not adhering to its own terms of service... this seems fine?


From this and other things, Vlad has seemed to have a heavy Elon Musk vibe, which is unfortunate.

My partner works in mental healthcare. There are absolutely more than 100 people who need anonymity. Far more than 100 people who have patients show up at their residence with bad intentions. I think men are also more predisposed to think that "most people" don't have anything to worry about with their personal safety.

All I want is a search engine that

1. ignores junk 2. allows me to up/down/pin rank certain sites 3. efficiently gets me to what I'm looking for

Kagi was that, and still mostly is, but all the AI stuff is pretty distracting, and it's becoming increasingly difficult to be willing to support a company with a good piece of tech but bad human leadership.


Aaand, trying to delete your account you get:

    Error: Server Error
    The server encountered a temporary error and could not complete your request.
    
    Please try again in 30 seconds.


Yikes.


That’s ok. Faith is what you need for Google.


I've been using Kagi since the early in the beta, and I've been happy with it. I think most of this article is maybe a bit overblown, but there are a few things that give me pause.

On the positive side, I still think Kagi's search results are, practically speaking, better than other search engine's results. I don't make heavy use of filters, but used sparingly they've had a really positive impact on my experience. Same with the AI integrations- I don't use them much, but sometimes I do and I'm glad I have the option.

The investment in AI seems totally sensible to me. I'm not "all in" on AI, but it seems obvious to me that AI both clearly compliments document retrieval for a search engine, and integrating AI services fits well with the idea of putting together a service backed by things like Google or OpenAI's APIs (and maybe slowly replacing those dependencies as you grow).

I'm not a mac user, and Orion on iOS was super buggy so I stopped using it, but I guess I can see an argument that it's a worthwhile investment if it's an effective funnel to get people into Kagi. Apple users seem more likely than other groups to pay for things (like a kagi subscription), and if there aren't other ways of getting Kagi added as a default search engine in Safari or Chrome then it seems like a plausible investment I suppose. Maybe not the choice I'd have made, but not something that really makes me question the company either.

Email seems to fit the same narrative as Orion to me. If I were in charge I'm not sure I'd prioritize it, but Google has normalized bundling of email and search for a lot of users, and I can definitely see a plausible argument that people who are already logging into google to use their gmail account would be more likely to churn than people who stay in the Kagi ecosystem.

I had no idea the tshirt thing happened, and sure, it seems like a weird choice but whatever, I don't think it's worth getting up in arms about either.

All that said, the privacy angle does concern me a fair bit. I'm going to give Vlad a bit of the benefit of the doubt here on email. As a fairly privacy conscious person I still pay Google to host my email. Why? Because email is really only as private as the counterparty you are emailing with. The vast majority of people I correspond with are already using Google for email, so keeping my side of the conversation private has a lower ROI than a lot of other things I could spend effort on.

I do worry a lot about other areas of privacy with Kagi though, especially in light of the "let's not get political" comments. We're only getting one side of the conversation, but it had very "right leaning dogwhistle" type vibes to me. Of course with only a few screen shots of a discord conversation it's very hard to know how accurate those vibes might be. I suppose for the moment I'd just say that it gives me pause, and makes me think about how I could recommend Kagi to people who might not be technically savvy enough to understand the potential consequences of their online behavior. Without a much stronger idea of privacy, I would very much worry about anyone using Kagi to search for information related to, e.g. pregnancy if even something as innocuous as searching for pregnancy tests could be used as evidence in a criminal trial against someone accused of a felony for having an abortion- as is the direction many US states are headed. Similarly, I would wonder if I could, in good conscience, recommend people use Kagi to search for any LGBT related material today because they are significant concerns that such searches could be used to persecute people today in many countries, including some US states today and possibly many more US states in the near future.

I'm not likely to cancel my subscription or stop using Kagi over this today. I'm still getting value out of the product, and I think the basic idea that we should have an option for things like search where users are the customer and not the product is a fundamentally sound and important one. The very fact that a lot of people commenting in this thread about privacy concerns are customers and not the product is a great opportunity to demonstrate why it's an important idea.


Kagi does not log searches, so how could they be used to prosecute people? Unless the government orders them to secretly start logging searches, but in that case the personal beliefs of the founder don’t play a role.


The author of this post sounds like an obnoxious person frankly.


Yeah every time they mention AI I am more sure that I do not care about them.


Kagi is not a product I'd use, nor do I get the hype around it.

The company has apparently made a significant amount of bad business decisions.

The author is a politically-obsessed weirdo who gets upset when people deny their delusions.


I've read the first third of the article and I didn't get what's the author's problem with Kagi. What do they care how many employees Kagi has or how much they spend on t-shirts.

Then I scrolled through the rest of it and read the very last screenshot. That one looks pretty bad.

> people who really need anonymity are very rare. probably less than a 100 in the entire world. definitely not typical Kagi users

> unless they are criminals, in which case we don't care they don't have full anonymity (nor we want them as customers)

- Kagi CEO


> What do they care how many employees Kagi has or how much they spend on t-shirts.

Spending a third of your round on t-shirt manufacturing equipment is possibly not the best sign of the focused leadership that will bring your company success in a difficult market.


True, but what do I as a customer care? It's not like I'm building some business on their APIs or anything.

If they go down, I will switch to another search engine… no need to do so preemptively from my PoV.


Because "going down" doesn't necessarily mean _shutting_ down-- it could be a sale as well. Considering the stated attitude towards privacy, that should worry you if privacy is your concern.


All search engines are problematic in terms of privacy.


One of the main selling points of Kagi is privacy. It's featured on the main landing page, they have a page dedicated to it, and it's mentioned in pretty much every sales pitch they will make. Kagi's audience is also comprised of people who have that value as paying for a search engine means divesting from adtech surveillance.

So, it does not matter that "all search engines are problematic in terms of privacy"-- this one is marketed to not be. That's why people have concerns about how serious they're taking that committment and why people would hold them to a higher standard. It's also why a sale to a company which does not respect privacy is potentially a major issue, especially if current customer data isn't being handled in the manner they had expected.


Sure, I get that. I'm one of the more privacy-sensitive people you're likely to meet.

The complaint is about the marketing for sure. But that's not so different from the other "privacy-oriented" engines I'm aware of.

I'm not saying Kagi is (or is not, I don't know) being a good actor here. I'm just saying that if you want to use a search engine at all, you're effectively having to choose the lesser of evils.

Kagi may not be a saint, but since there aren't better options, I'm willing to settle with a search engine that actually gives me useful search results and isn't totally egregious on privacy issues.


It you want to know when Evernote went downhill, it’s precisely the moment they started selling backpacks.


Every tech company I've ever seen has had free t-shirts to give out at some point. While I don't think it was a smart use of limited funds, it's certainly not a major pivot to physical products like Evernote.


Kagi CEO here.

I'd concede that it was a bad choice of words but also the screenshot was taken out of context. What I meant to say is that anonymity and privacy are two different things and that most people really need just their privacy respected, not be truly anonymous in life.

I also had a narrow view back then of what people considered by anonymity (for example considering VPNs as something giving them anonymity online).


Your grasp of personal information management under GDPR seems to be lacking, particularly regarding the roles and responsibilities of data controllers and what personal information are under GDPR. If you're operating within this jurisdiction, I would strongly recommend consulting with a GDPR expert. Non-compliance can lead to significant fines. Additionally, if this user were located in Europe, and he already sounds salty, were to report this to a privacy watchdog, there's a high likelihood it could result in a penalty. It might be beneficial to revisit GDPR guidelines to ensure compliance and avoid such risks.


You are correct and my confidence at the time came from the fact that we are not in the business of selling user data, do not collect it or ever need it so GDPR was not affecting us (in my mind).

I had no business discussing sophisticated policy matters on a public Discord, and yet I did it in good faith open to learning something new like it happened many times on our Discord. People do this all the time. The difference is when a CEO of a company does it, it has extra weight and this is why CEOs usually do not discuss these things with users. Lesson learned.


GDPR is not just for business that "sells data". Like the above said, you would need a GDPR expert consultant to go through your whole process. It will also correlate to your country's law, not something "you can do what you think it's true".

You can check Mullvad's privacy policy to see how they are handling GDPR. It's not written in "corporate words" and is very clear to me. For example, they don't even need email address to sign up but once payment comes to the table, GDPR comes - depending on which method of payment, regardless of how you insist on "no data collect": https://mullvad.net/en/help/no-logging-data-policy

The correct thing to do is transparenting that process with your legal/GDPR person.


I really don't want to use a VPN and a fake e-mail address with Kagi to get the kind of anonymity that DDG at least claims to offer.

[It would also be selling point to offer at least GDPR levels of privacy to everyone -- embrace it and do it right for the EU and don't fuck over people in the rest of the world just because you aren't required to do it here]


> unless they are criminals, in which case we don't care they don't have full anonymity (nor we want them as customers)

Christians can be labeled criminals in China. Young women try to get a 1st trimester abortion in Texas.

What the hell is he talking about? Anyone with even a basic understanding of human liberty and dignity knows anonymity and free speech are bedrocks. Especially disturbing coming from someone trying to run a search engine which can collect very detailed and targeted information from users via their search history!


I have been a proponent of kagi from near inception, and have interacted with Vlad by email as well as Discord, including getting change/feature made. The core search product was (for the longest time*) a breath of fresh air, as were these interactions**.

That "criminals" comment flipped my advocacy off like a light switch, for all the reasons described here in this thread. Perhaps it will get walked back.

* Lately, the results seem more Bing-like, and I've even had to !g things for the first time in a year to find a non-spam result. The core product has to be 10x for people to advocate and people to switch, not just more of the same or slightly better.

** Although, I couldn't convince him to make a team plan that would effectively let me pay full price (pro or ultimate) per employee for everyone registering from a domain. I cannot fathom why he wouldn't let a company pay him for double or triple digit employees, it's free money. Plus, those employees that use it for free at the office, will get frustrated at home, and buy the family option and tell their friends... Refusing to let me cover my employee base is a weird flex for someone still counting subscribers trying to get to 25,000.


Definition of “criminal” can change depending on perspective. A journalist is a criminal from a perspective of an authoritarian government.


It can also change after an election, and the impact can be retroactive.

Vlad needs to walk that "criminal" comment WAY the hell back.


He's right though (or at least I agree with him).

Full anonymity is hard to achieve.

Kagi is aiming for more privacy, I.e. a search engine and browser that doesn't track your habits or sell them to data brokers to identify you. Kagi does that very well.


Anonymity should be the default. I don't have any right to come peeking into your windows, or to tap your phone, even if there's a market for whatever I discover. The same should be true for online activity.

And his comment about needing privacy? Name one person that needs privacy while taking a shit. Just because your desire for privacy doesn't rise to the level of need, that doesn't make it any less valid.


Eh, a founder that effectively says 'we don't care if we give away the identity of our users if they are criminals' is not totally in line with my definition of an organization focused on privacy.

At least not a definition of privacy I really care about.

It's very Mark Zuckerberg 2004.


I definitely agree that this comment was extremely problematic.


> unless they are criminals, in which case we don't care they don't have full anonymity (nor we want them as customers)

People helping other people escape slavery were criminals.


Those who have "nothing to hide" still close their curtains at night and shut the door to the bathroom when on the toilet.

Granting and fiercely protecting privacy is a simple matter of respect for your fellow human beings. Doing so also has the side effect of slowing descents into various forms of totalitarianism.


>Whenever there’s a conflict, the logic of security will trump the right to privacy.

— Eric Schmidt, 2013


Ouch. I have been on the fence about paying for Kagi for some time now. Will definitely not touch any project presided over by someone with such a viewpoint.


Why do you care about a viewpoint of CEO if the product is good?


he should run his discord posts through a LLM for an unbiased summary of who he is as a person.


For me, and probably a lot of other people who moved from other search engines, long-term viability of Kagi is important - heck, that's the reason I've decided it's worth paying some money for search. Given that, I'd expect them to be very frugal with their spendings. Burning money on T-shirts, on another Browser, AI "improvements", Kagi Email (wtf? first time I've heard of it) show that they have incredibly startupy mindset, and will end up like every other company that takes VC money - bloated, money focused and deaf to their community.


Every entrepreneur obsesses about some competitor or some business model.

You can see various baubles glint in Vlad's eye.

If you are a collection of 10x devs, you can afford to make multiple bets and test for traction. You can sample the Brave waters, or try to head off Proton claiming ownership of privacy first, or get in front of perplexity and phind. Arguably, only products you've shipped can tell you the truth about product market fit.

Which is to say, I don't think these "let 1000 flowers bloom" experiments are a bad thing... so long as the core product has no appearance of inattention and never goes backwards in usability or quality while "net promotion" is still part of the growth plan.


TLDR: Kagi should rebrand as `Trust me, bro`


[flagged]


I haven't looked too deeply into perplexity yet. What do you find much better about it?


On any query, you get a summary answer from the latest LLMs (Claude 3, ChatGPT 4 Turbo, Mistral Large) and the list of sources. Very thorough, highly efficient, and no ads.


Honestly I’ve tried perplexity and it was great at first but I find the results exhausting. Imagine reading all that and realizing it’s not what you’re looking for. Also, at the end of the day you have to trust that it can find stuff better than you.

I prefer finding my own sources and querying from there.


Meh, Perplexity is just GPT/Claude/Gemini with a mediocre web search attached to it. The latest rumours about them adding ads to their search and the fact that they are VC-funded do not prospect such a bright future for it.


I've paid for both Kagi and Perplexity, and I get much more value with Perplexity. But hey, if people want to stay with Kagi, that's fine. I just don't see why anyone would when there is a better alternative.


[flagged]


In defense of them, they also asked for this story not to be posted on hacker news (and, for the record, these emails came before the post came here)


[flagged]


But your AI is... wrong. The article contains clear criticisms of search quality and privacy concerns around a CEO who says things like "people who really need anonymity are very rare. probably elss than a 100 in the entire world."


Not sure how that contradicts Claude's conclusions. Also, he's right. I might like anonymity but it is absolutely a 'want', not 'need'.


You asked your AI if there was "any discussion of privacy", and it said no. That's clearly incorrect, and you've now changed the goalpost massively to disagreement personally with that discussion.

Here, I asked Claude about it, since you like that approach.

> A CEO of a search engine states "people who really need anonymity are very rare. probably less than a 100 in the entire world". Is this concerning from a privacy perspective?

> Yes, this statement by the CEO of a search engine company is quite concerning from a privacy perspective for several reasons:

> 1. Underestimating the need for anonymity: The claim that only a few people in the world "really need anonymity" is a gross underestimation. There are many legitimate reasons why individuals may need anonymity, such as whistleblowers, journalists, activists, victims of abuse, members of persecuted groups, and even ordinary citizens who value their privacy.

> 2. Privacy as a fundamental human right: Privacy is widely recognized as a fundamental human right. By dismissing the need for anonymity, the CEO is essentially disregarding the right to privacy for a large segment of the population.

> 3. Potential conflict of interest: As the CEO of a search engine company, which collects and monetizes user data, there is a potential conflict of interest. Downplaying the importance of anonymity and privacy could be seen as a way to justify the company's data collection practices.

> 4. Centralization of power: The statement reflects a concerning centralization of power, where a single entity (the search engine company) gets to decide who "really needs anonymity" and who doesn't. This goes against the principles of a free and open internet.

> 5. Chilling effect: Such statements from a prominent tech leader could have a chilling effect on individuals who seek anonymity for legitimate reasons, as it may discourage them from exercising their right to privacy.

> Overall, this statement by the CEO reflects a concerning lack of understanding or appreciation for the importance of privacy and anonymity in a free and democratic society. It underscores the need for strong privacy protections, decentralized systems, and a broader recognition of the fundamental right to privacy for all individuals, regardless of their specific circumstances.

As a follow-up...

> How do you feel about the claim "I might like anonymity but it is absolutely a 'want', not 'need'."

> I would disagree with the blanket claim that anonymity is absolutely a "want" and not a "need" for everyone. While that may be true for some people, there are many legitimate scenarios where anonymity can be a crucial need, not just a want...

> blah blah blah

> While anonymity may just be a casual preference for some, denying that it can be a critical need for others is concerning. It dismisses the reality that millions face real threats to their safety, freedom or even lives which anonymity helps protect against. Reducing it to just a "want" is dismissive of these legitimate needs.


I see our main disagreement being rooted in your use of the phrase "for everyone". It disregards the fact "rare" means exactly, 'some people'.

I do not read the attitude at Kagi to be downplaying the importance of privacy. To me it seems like a mature realization of the limits of online life. Anonymity is very expensive. Try to buy something online if you doubt it.

I disagree with your interpretation of Vlad's position but, I'm cool with your seeing it differently. I suggest you stick with Google and their much better () attitude toward privacy.

ps, I 100% could prompt Claude to rebut every sentence in your post. I do like that approach when it is productive. Except that I decided to talk back to all of you, Claude saved me the time it would take to interpret the original rant. I consider saving time to be a good use. Of course, you probably had fun playing with my text and Claude, so good for you.


> ps, I 100% could prompt Claude to rebut every sentence in your post

Yes. That should give you pause, and is why I included the above.

It will happily confirm your priors for you, even incorrectly. Like when it told you the article didn’t say anything about privacy.


Sounds like Claude3 was trained on Hacker News comment threads – read the first 3 paragraphs and believe you've got the gist of the whole article.


I read a lot more than three paragraphs before I delegated reading the rest. For most of the article, his complaints were distinctly not relevant to my interests.


I wasn't necessarily saying that you had only read that much, rather that it's a common issue here on HN, and that Claude3 appears to have done the same thing. Stepping back a bit, it's concerning to me that Claude isn't able to read a document with multiple different themes and then represent the fact there were multiple themes, instead taking the first and "assuming" that's what the whole document is about.

I thought this article was actually quite varied – there are issues about personal interactions and communication style, AI hype, marketing and business blunders, tax issues, privacy issues, politics. Some of those matter more to me than others, but I'd imagine most Kagi users would care about at least one of them, given the product is pitched at users who care about some of these.


Oh, ffs, is this going to be the new thing, now? People pretending to read articles by feeding them to an AI and believing whatever old nonsense it spits out? I do think the "humanity is doomed" angle with AIs is overplayed, but okay, yeah, if people are going to do that, maybe humanity _is_ doomed.

If you read the article, you will discover that your magic robot is mistaken.


I pretty much hate you all now for making me read the goddam thing entirely. It's stupid and boring and Claude3 is right. The guy does not point to any holes in security or privacy. He doesn't like the guy's attitude but, there's no "he's collecting your search in privacy mode" claim.

His only criticism of the search results is to say he doesn't think it's better than anyone else.

And yes, it's going to be a thing now. We have cool tools that help us get stuff done quicker. In this case, I read part of the article, then skimmed it before asking Claude3 to read it carefully. Then, because you people are full of fantasy, I read it personally carefully and confirm that my magic robot is exactly right. That encourages me to do it more.


I'm seeing it more and more, and it's depressing. Example: https://news.ycombinator.com/item?id=38612300

> Per ChatGPT the government agency that can sue you for false advertising is FTC, not DMV.


There was no presence. I said clearly that I did not read it and that I used Claude3.


There is absolutely no reason to trust Vlad on GDPR when they didn’t even pay sales taxes




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