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Companies and management would rather a slow controlled descent into the ground than unexpected success. They balance their risk at the portfolio level not at the company level.

During good times focus on your core and then peter out. Just follow a nice parabolic arc.

A lot of success is just timing and attempting to fight all threats look foolish. A remember, for every up and comer that “we all saw coming” there were lots that didn’t make it. If you waste time fighting those you wasted money.




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