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"Maximally efficient is minimally robust."

A company that optimizes for efficiency will get stomped flat when the environment changes.

The problem is that there are no incentives in business to optimize for robustness.




Well, that’s partially because of the converse: a company that optimizes for robustness will get stomped flat before the environment changes to require robustness. Short term games are bad in the long term, but often good enough in the short term to win before the long term arrives.




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