On: The Rise and Fall of Silicon Graphics

[itronitron]

Both Prusa and SGI are (and were) probably largely unknown to 90% of their potential market. The globally recognized companies tend to spend far more on marketing than anyone in a STEM field would consider remotely reasonable.

[fuzztester → itronitron]

True. In the early to middle days of Java, I read that Sun spent millions of dollars on marketing it, and related stuff around it.