But I'd say Pinterest-style scrapbooking is a type of bookmarking, a visual style of bookmarking. And a lot of the things people get excited and interested in are at least in part visual: fashion, lifestyle goods, home and garden projects, wedding day stuff, arts and crafts, food and drink, cars etc.
I'm just looking at the comments on items on the Pinterest homepage: "Love this!", "WANT IT", "available now on Etsy", "Gift ideas", "can someone give me a link where i can buy it online". It's a veritable treasure trove of consumer information for people in the right markets. And it has just enough pictures of hot men, cute baby pictures and occasional silly memes to remain interesting.
Yes, it appeals more to women (and some gay men and arty types and so on), but in the right hands, it's a powerful tool for understanding and supplying the needs and wants of a significant market segment.
There's an interesting possibility for doing some kind of content partnership: imagine Pinterest TV, discussing all sorts of fashion and lifestyle stuff, with partnerships with existing media and retail brands - think Mumsnet or L'Oreal or Vogue or MTV...
I'm just looking at the comments on items on the Pinterest homepage: "Love this!", "WANT IT", "available now on Etsy", "Gift ideas", "can someone give me a link where i can buy it online". It's a veritable treasure trove of consumer information for people in the right markets. And it has just enough pictures of hot men, cute baby pictures and occasional silly memes to remain interesting.
Yes, it appeals more to women (and some gay men and arty types and so on), but in the right hands, it's a powerful tool for understanding and supplying the needs and wants of a significant market segment.
There's an interesting possibility for doing some kind of content partnership: imagine Pinterest TV, discussing all sorts of fashion and lifestyle stuff, with partnerships with existing media and retail brands - think Mumsnet or L'Oreal or Vogue or MTV...