On: When new hires get paid more, top performers resig...

[pryelluw]

This just tells me you’re not well versed in sales and marketing. Learn those first (specially direct response) and the other pieces will glide into place with less effort.

[atrus → pryelluw]

What are some good resources to learn this?

[mandmandam → atrus]

I'm interested in developing in this area as well, but I can say for sure that "The Mom Test" is basically an essential read.

[soogwoog → atrus]

Unfortunately, experience. A good dose of people skills help, but you need to know what makes real money move and get contacts in your area. Find someone who has succeeded in your area, and try to get into those circles.