In many parts of the world people are basically cash-only and don't pay fees for handling money most of the time. The "unbanked". This is the market Ethereum wants to serve.
Also I'd challenge 10-20 transactions per month. I think in many near cash-less societies it might be closer to 5 per day.
> The "unbanked". This is the market Ethereum wants to serve
M-Pesa got there first, and without the taint of cryptocurrency. It's a real, deployed, working system at scale, and has been for years. The idea that a "hope to serve" after a bit more crypto tech innovation will open an untapped market ... well, I wouldn't take it seriously. It's wishful thinking at both ends of the supply and demand equation.
Also I'd challenge 10-20 transactions per month. I think in many near cash-less societies it might be closer to 5 per day.