The thing that surprised me so much about this story is how many people "liked" them in response to the ad. I'm left wondering how many of those likes were from:
1. People who were already customers of PD and became more aware of their Facebook presence due to the ad.
2. People who were unaware of PD, but liked them in response to the ad.
If most of their likes are people in category 1, that would explain why the increase in likes does not at all translate to an increase in sales. I'm curious how many people there are in category 2, who will just like random things advertised to them.
1. People who were already customers of PD and became more aware of their Facebook presence due to the ad. 2. People who were unaware of PD, but liked them in response to the ad.
If most of their likes are people in category 1, that would explain why the increase in likes does not at all translate to an increase in sales. I'm curious how many people there are in category 2, who will just like random things advertised to them.