On Google most hits would be from people searching for "pizza delivery" or something similar. Clicks on Google's ads are driven by intent, while clicks on Facebook's ads are driven by impulse.
Facebook ads can work, but I don't think they work well for local businesses, but rather for big brands that want to build an image, more akin to TV commercials.
Facebook ads can work, but I don't think they work well for local businesses, but rather for big brands that want to build an image, more akin to TV commercials.