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People need information about a pizza shop at the time they want to order a pizza. If you're advertising prior to the event, your customer will need an incentive to remember to order from your shop.

Advertising only works as part of a larger joined up campaign or strategy.




Would offerrign some sort of coupon have helped give them an incentive to rememeber? Can you do coupons on Facebook?

Maybe Facebook should move into doing some kind of deals thing like Groupon?


Groupon already advertises in Facebook.




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