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For new features, submenus.

It might not always be the right choice because it could add enough complexity to discourage marginal users, but that’s different from not having something ‘we can do’.




Really just depends on the product and feature and the company culture. Submenus don't work when the feature has a powerful internal sponsor and they want it front and center.


Then you can still put the features that have weaker ‘internal sponsors’ there.


And then people complain on HN about “UX designers” hiding their most used tools in submenus, and the cycle is complete.


No, because even having something buried in a submenu is different from it not existing at all.. do you not understand what a submenu means?




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