I think most people just like how simple the products are overall. I prefer that my family, who tends to need a lot of basic tech support, have iPhones because they’re able to figure most things out and there’s no real risk of them messing anything important up. I’ve also noticed this strange phenomenon that the majority of people who complain about iPhones and the apple ecosystem don’t even use them. If someone doesn’t like what the company offers, they’re not forced to buy any of their products. I hate the idea of needing to deal with multiple app stores in the future because people who don’t even use the products have some sort of issue with it.