On: Study: Teens Think Your eBooks Are Lame, Prefer Ac...

[roc]

Because teens largely don't know what they want and reflexively reach for a position distinguishable from the one put forth by adults.

If their parents were pushing dead-tree books on them, you don't think they'd prefer it that way, do you?

[gdilla → roc]

Extending this - will our kids reflexively hate Facebook because their parents are on it (and were there first)? I wouldn't be surprised.

[roc → gdilla]

It's worth noting that at a certain point things achieve such cultural penetration that very few teens rebel against them in that way. [1]

At some point they're simply treated as ubiquitous human endeavors.

[1] 7-11, Coke, iPods, Nike, McDonalds, Levis

When teens resist adults on these points, it usually manifests in minor styling differences or personalization. (cross brand promotion, garish colors, etc)