The "Promoted Tweet" pinned on top of brand pages is auto-expanded, so realistically most companies will probably be using it to showcase a video or graphic rather than trying to engage in 140. Oh well.
Well, no, these are different. They are pinned to the poster's page, not mine.
I am suggesting to let Dell throw a tweet at the top of my feed when I next refresh it (and then let it fall down as usual), but unlike existing promoted tweets do it only if I follow Dell.
It's probably less awesome that you envisioned it :)
Twitter seems to be oddly focused on offering ad options only to larger players, be it companies or celebrities. I think they are completely missing the point of a metric ton of average Joes wanting to stand out on Twitter too, and there is a way to do it without making things (too) obnoxious.
I would let followers disable/ignore pinning by specific posters, and notifying latter on how many ignore their pins. It's a gentler form of a negative feedback. Unfollowing seems to be a bit too drastic.
The "Promoted Tweet" pinned on top of brand pages is auto-expanded, so realistically most companies will probably be using it to showcase a video or graphic rather than trying to engage in 140. Oh well.