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The secrecy is ick, but this is the future and there’s no stopping it.

There’s ample evidence that consumers won’t pay for privacy and as most consumers opt in to data sharing programs, the non-data-sharing cohort will get seriously adverse further raising the price of privacy. The equilibrium state is that only bad actors and a handful of privacy zealots will inhabit that pool and mainstream carriers won’t even bid it.




Consumers won't pay for safety either, which is why we have NCAP and mandatory vehicle inspections.


Right, good point. We will see if regulators take up that cause.


Basically, privacy will become a luxury that only the rich can afford.


Extremely rich, maybe. But since the value of a person's data goes up with their income just having the ability to pay extra won't save you.




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