Sure. But some actions have more weight than others. Who is a more moral person, a nice guy who speeds on the highway, or a murderer who drives by the limits? Are you gonna judge someone who says he loves women, but kills them during the night, by his actions or by his words?
The "nice guy" who speeds does so in reckless disregard for the fact that his speeding can easily cause an accident that could kill people (depending on how fast he's going, obviously). Cars are freaking dangerous.
I hate to break it to you, but everything counts.