I guess I don't expect a short-term rental in an urban locale (especially) to be "homey." I'm looking for well-located, clean, and comfortable (enough). There are some brands that I find more welcoming than others but, in general, I'm not really looking for the hotel to be an important part of my experience with some exceptions.
In contrast, some of my favorite travel memories involve unique Airbnbs. People around the world have created some incredible living spaces, and hotels don't let you experience that aspect of travel.