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I never understood why each of the flagship Apple stores don’t have custom merch.

I’ll admit that I’ve stopped at plenty of Apple stores while traveling, simply because they’re nearby. They’re usually in very nice locations for tourists (5th av, grand central station, etc) and I can totally see them dramatically improving brand appeal and catering to fanboys with localized tee shirts or Apple Watch bands or polishing cloths or any number of other gimmicks.

Oh and their retro stuff would sell out in an instant. Their 80s stuff was cool.




I would totally buy a (corrected!) Apple Pascal T shirt after the poster.




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