Xiaomi is better at being the New Apple than Apple is. Apple should be selling micro transportation appliances that fit into a higher urbanized environment. Extremely small cars would be the largest thing I would rent.
Not everywhere is the US. Xiaomi doesn't appear to enter the US market. European sales of the smaller car would likely outweigh a Land Cruiser lookalike.
I was under the impression that Xiaomi did not target only the top end of the market as Apple tends to. I would expect an Apple card to start at $120k or more.
I suppose Apple could go after the Corolla or something if they really wanted to but that just doesn’t seem like an Apple move to me.
Do you really think Apple would come out with a $25k car?
They convinced everyone to increase what they’d pay for a phone. , and to be fair a smartphone is for more capable so that’s understandable.
But they would make a luxury level car and I don’t think they’d convince much of the public it would be worth the premium. Even if everyone wanted it I doubt many would buy.
Why you think Apple can't do the same if focused?