On: Apple to wind down electric car effort after decad...

[nightfly]

Why does everyone have to it?

[CharlieDigital → nightfly]

If you don't have it, you'll pay your competitors to have it.

Generative AI is significant enough to Apple's use cases that there would seem to be a very strong business case to bring it in house.

[karaterobot → nightfly]

I think because if they don't, they'll be in the position of depending on someone else's platform to provide AI features for their products. This is just an analogy, but it would be like if you were an app developer, and instead of being able to control your distribution, you had to use someone's centralized store to sell everything, and then pay whatever they demanded, or be cut off at any time. Very dangerous!

[dorkwood → nightfly]

If developers weren't tripping over themselves to inject it into every single app that exists, there would be no reason to. But they are, so there is.

[gordon_freeman → nightfly]

i agree with your general sentiment but for Apple I do believe it makes sense to focus on AGI as they could incorporate it within their OSes and products to make them more productive for the users.

[dorkwood → gordon_freeman]

A noble goal for a superintelligence.

[observationist → nightfly]

Apple has a reputation to uphold, of being bleeding edge and having the best, latest, greatest tech. Their "AI" is a not-so-great scripted bot over a decade old at this point.

They are laughably behind the curve. Android should see widespread deployment of Gemini baked into the next generation of phones, and this could have a significant impact on Apple.

[JumpCrisscross → observationist]

> Apple has a reputation to uphold, of being bleeding edge and having the best, latest, greatest tech

Their reputation is of being the best. The most polished. The most accessible.

It’s never been to be on the bleeding edge. Apple’s brand is that of the perfectionists. Even in their hackiest 80s lore, the elements that rise to myth are those about resourcefulness and design.

[ceejayoz → observationist]

> Apple has a reputation to uphold, of being bleeding edge and having the best, latest, greatest tech.

Quite the opposite.

The iPod was panned by tech commentators; famously, "No wireless. Less space than a nomad. Lame."

The iPhone saw similar reactions; https://www.fastcompany.com/40436054/10-of-the-most-interest.... "There is nothing revolutionary or disruptive about any of the technologies."; "The real elephant in the room is the fact that I just spent $600 on my iPhone and it can’t do some crucial functions that even $50 handsets can."; "That virtual keyboard will be about as useful for tapping out emails and text messages as a rotary phone."

I can't imagine how apoplectic Gates was over the iPad's success after a decade of trying to make a Windows tablet sell.

[vGPU → observationist]

Considering the disaster Gemini has been so far it may easily turn to being just as mocked as Siri is now.