Is that the general feeling in South America or just where you're at? In the US, depending on who you ask he's the next Pinochet, general ignorance here of South American history notwithstanding.
I think El Salvador has a very well run media-and-public relations department that creates media and guidelines for publications in different markets (countries). It relies on social media, instead of relying on traditional public broadcasting like German's Deutsche Welle, British BBC or U.S Voice of America.
This has given El Salvador lots of "soft-power". What I've seen is that it will talk about (well researched) the target audience's pain points and show how El Salvador solves them.
Not sure I follow. You're saying El Salvador has an extensive and apparently successful propaganda apparatus that uses social media instead of state-controlled broadcasting. And thus the perspective of El Salvador held by those who do not live there is wrong? Not clear what you're suggesting.
I assume GP is referring to Javier Milei who wishes to assert top down culture change in the government. Though given he's equivocating now that he actually has to execute on his lofty reform agenda of the (near) abolition of government, it seems unlikely it's going to play out as he's imagined/portrayed. If he does succeed in the execution, it will be an interesting experiment in anarcho-capitalism, and the whole world is watching and waiting to make it an example either against or for the ideology