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From what I can tell as an outsider: Loeb thinks the company is valued at $18 - $20 range or possibly higher (thanks to its Asian assets). If he can drive down the price, he can load up some more.

Once he gets a significant voice in the company (via more board members), he will force them to sell their Asian assets, quickly driving up the price to the desired range. Having loaded up at around $15 and assuming it hits $20, you're looking at a quick 33% ROI. That's what hedge funds do; they don't usually invest for the long haul.




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