No one wants to invest time and effort to develop for a platform that has a horrible review process. You have to invest multiple people's months worth of work without knowing if that particular snapshot of your app will offend the reviwer.
The lack of native apps is the App Store reviews process fault.
And the only reason for that review is that Apple won’t let any software run on the platform. If Apple is the gatekeeper, any bad software that makes it through is their fault. They would never be able to keep up with it all or give private APIs a fair analysis, so they gatekeeper approvals and simply block anything they can’t vaguely autoanalyze.
The App Store revenue is a poison pill that will eventually start killing them. It’s already holding back their platforms, and the law can’t not bring down the hammer forever. The iPhone, iPad, Watch, and the Vision Pro would be truly remarkable platforms without the arbitrary, puritan rules.
The lack of native apps is the App Store reviews process fault.