It's not 'one flower' - it's one petunia plant. They grow 6-12 inches tall, and 1-4ft wide, with multiple flowers. It's like a small sprawly bush. From the FAQ:
> The Firefly Petunia is shipped as a small plant rooted in a 4” pot. As flowers tend to suffer in shipment, the petunia will arrive with developing buds. It may contain a few newly opened flowers. With good growing conditions, it will quickly attain about 8 to 10 inches in size with abundant white flowers.
Ah, ok, that's what I was wondering about. I was picturing something much smaller. That seems a lot more reasonable - still expensive for a single plant, but we are talking about something pretty unique.
It’s a pretty reasonable price for a specialty plant. Plants are cheaper at places like Home Depot but those plants are also sick and bring bugs in to your house that can infect your other house plants.
Petunias are close to an ideal plant for propagating, it's super easy. I'd bet it's one of the reasons Light Bio chose this type of plant to start out with, it's easy and fast to scale up if needed.
Basically, Create a fresh wound, hit it with some hormones, put it in some seed starting gardening mix, add some water, and then cover/protect from direct harsh sun so the clone doesn't lose water faster than it can take it up.
> The Firefly Petunia is shipped as a small plant rooted in a 4” pot. As flowers tend to suffer in shipment, the petunia will arrive with developing buds. It may contain a few newly opened flowers. With good growing conditions, it will quickly attain about 8 to 10 inches in size with abundant white flowers.