No ad-tech, and 2002? What web were you on? 2002 had popups, pop-unders, frantically blinking banners, pages opening many other pages when you click on them, search results poisoned with transparent or small text, and barely any tech in the user's hand to fight these.
The web is, I think, friendlier now than it was in 2000-2005. And much, much more useful in general.
The web is, I think, friendlier now than it was in 2000-2005. And much, much more useful in general.