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I don't think any hosting company is "well known" by the statutory definition for trademarks. AWS, EC2 are probably not well known trademarks. A few businesses with ancillary hosting might be (Google, Yahoo!, Facebook, etc.) but not hosting providers themselves.

(I've known of/used pair for a very long time, and yes, pair networks is the first thing I think of when I hear the name...)

Well known basically means it is unthinkable that anyone would not strongly associate the word with the famous company. You couldn't be "Coca-Cola Automotive".

Since the standard is what the "general public" would think, I think it's also basically impossible for any b2b or non-consumer company to have a "well known" trademark. "DuPont" is a borderline case.

This is a technical term; similar to a mathematician's "trivial", which doesn't mean what you'd normally think in plain language :)




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