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"I certainly don’t mind a search engine using my previous search history to help me find better content."

I actually do. This, in fact, is a form of control over the information you get. Since I do not like that, I stick with DDG despite all the inconveniences.

Google should give people a way to opt out of the bubble.




> Google should give people a way to opt out of the bubble.

Just sign out and clear your cookie every so often, or use an incognito window.




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