I have a nearly identical take, and every time I try to explain to someone that there are much simpler and higher impact changes they could make to their life, they can't seem to comprehend it.
It's always met with something that sounds like: buT tHe handsome NEuroSciENtiSt sAid !!!
It's always met with something that sounds like: buT tHe handsome NEuroSciENtiSt sAid !!!